[{"data":1,"prerenderedAt":252},["ShallowReactive",2],{"case-study-office-chairs-hours-of-use-segmentation-en":3,"case-study-blocks-9f8b72a9-b234-40e3-80f1-293b411699e4-en":27,"reviews-all-9f8b72a9-b234-40e3-80f1-293b411699e4-any-en":163,"case-study-category-ancestors-office-products\u002Foffice-furniture-and-ergonomics-en":164,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":177,"case-studies-by-ids-f20ba248-838b-487c-b55b-148715b73fef,9d5db784-1c97-4cb1-a906-121ced334584,7737cda8-a62d-4cea-89c4-012a878d8212,85198511-92fa-4d6c-9351-c76a242d49c7-en":200},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"9f8b72a9-b234-40e3-80f1-293b411699e4","office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",null,true,11,1604,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-furniture-and-ergonomics","office-products\u002Foffice-furniture-and-ergonomics","Office Furniture & Ergonomics",[28,56,83,90,97,119,129,136,147,152],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f26488d5-3b20-4eae-ad15-a548866e69dc","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$302k \u002F month",{"label":44,"value":45},"Catalog","5 chairs, $180–$640",{"label":47,"value":48},"Problem","14% returns, most of them 'uncomfortable'",{"label":50,"value":51},"Engagement","Creative & content + listing SEO",{"label":53,"value":54},"Timeframe","11 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"5250814a-3684-4526-b49e-e1c50cf969d4","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"8%","-6 pts","Return rate","14%",{"after":69,"delta":70,"label":71,"before":72},"$489k","+62%","Net monthly revenue","$302k",{"after":74,"delta":75,"label":76,"before":77},"$372","+28%","Average selling price","$291",{"after":79,"delta":80,"label":81,"before":82},"4.5","+0.5","Rating, range average","4.0",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"6c57daaa-bbe6-406c-8029-b20437cb276b","challenge",3,{},{"title":55,"markdown":89},"The range was built the way manufacturers build ranges: an entry model, three steps up, and a flagship, with each step adding lumbar depth, armrest axes and a headrest. Every listing described its own adjustments in detail, and every listing therefore read as a longer version of the one below it.\n\nShoppers do not experience a chair as a count of adjustments. They experience it as a number of hours. Someone at a desk nine hours a day and someone who sits for ninety minutes in the evening need genuinely different products, and both were arriving on whichever listing the advertising put in front of them. The evidence was in the returns: fourteen percent came back, the stated reason was almost always comfort, and the pattern ran both directions — heavy users returning the entry chair as inadequate, and occasional users returning the flagship as overbuilt and overpriced.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"7038dc63-3a17-4b6e-a3b6-108ab9a6efd3","approach",4,{},{"title":55,"markdown":96},"We re-sorted the range along the axis the customer actually uses.\n\n- **Each chair assigned an honest daily-hours band** — two, four, six or eight-plus — decided from seat foam density, mechanism rating and warranty terms rather than from price.\n- **The hours band placed first** in the title, in image frame one and at the top of A+, before any adjustment is mentioned.\n- **A range comparison built on hours**, so a shopper who lands on the wrong chair is routed to the right one instead of bouncing to a competitor.\n- **Keyword work aligned to duration language** — all-day, full-time, long hours, occasional use — which shoppers type far more often than mechanism names.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":102},"bc952ce6-0be3-4043-b764-350a39609692","process_steps",5,{},{"steps":103,"title":55},[104,107,110,113,116],{"text":105,"title":106},"Nine months of returns read and categorized; the comfort complaints split cleanly into 'not enough chair' and 'too much chair'.","Return reason coding",{"text":108,"title":109},"Each model tested against its own specification and warranty to place it in an hours band that could be defended.","Assigning the bands",{"text":111,"title":112},"Every hero image redone to state the use duration before anything else, since that is the fastest possible qualification.","Rebuilding frame one",{"text":114,"title":115},"Comparison modules added to all five listings so a mismatch becomes a different purchase rather than a lost one.","Cross-routing the range",{"text":117,"title":118},"Returns tracked per model; the six-hour chair re-banded after its complaint pattern stayed high.","Twelve-week watch",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":126},"1cf9b61a-cd0b-4e14-add9-c987f64dad56","media",8,{"images":124},[125],"case-studies\u002Fdashboards\u002Foffice-chairs-hours-of-use-segmentation.webp",{"title":127,"caption":128},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $136k to $220k a month while ACoS falls from 33% to 22% across the 11-month engagement.",{"id":130,"case_study_id":4,"type":131,"position":132,"is_enabled":8,"config":133,"locale_code":14,"data":134},"45ee3f3f-2c15-47d8-a06b-46f577f55139","results",9,{},{"title":55,"markdown":135},"Returns fell from 14% to **8%**, which in a category where a returned chair usually cannot be resold at full value goes almost entirely to the bottom line.\n\nNet revenue rose 62% and the average selling price climbed 28% — not through a price rise, but because heavy users now identify themselves and buy the chair built for them instead of trying the cheap one first. The rating rose half a point for the same reason: most of the bad reviews had been written by people sitting in a chair that was never meant for their day.",{"id":137,"case_study_id":4,"type":138,"position":139,"is_enabled":8,"config":140,"locale_code":14,"data":141},"4a8d1ab2-9cea-49d9-8fbd-1ee4dc21a0cc","quote",10,{},{"items":142,"title":55},[143],{"role":144,"text":145,"author":146},"Office furniture brand","Our catalog was organized the way our factory thinks. Nobody has ever walked into a shop and asked for four more points of adjustment.","Managing Director",{"id":148,"case_study_id":4,"type":149,"position":9,"is_enabled":8,"config":150,"locale_code":14,"data":151},"b519c060-eb50-46a3-a04e-572cbac8f14e","service_ref",{},{"title":55},{"id":153,"case_study_id":4,"type":154,"position":155,"is_enabled":8,"config":156,"locale_code":14,"data":162},"cb629651-ba46-4514-b995-a672d4ee53c5","case_ref",12,{"ids":157},[158,159,160,161],"f20ba248-838b-487c-b55b-148715b73fef","9d5db784-1c97-4cb1-a906-121ced334584","7737cda8-a62d-4cea-89c4-012a878d8212","85198511-92fa-4d6c-9351-c76a242d49c7",{"title":55},[],[165],{"id":166,"parent_id":7,"path":167,"slug":167,"sort_order":168,"is_enabled":8,"is_priority":169,"last_modify":11,"created_at":170,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"intro":7,"meta_title":174,"meta_description":175,"case_count":176},"72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products",106,false,"2026-09-22T11:13:31.187156+00:00","Office Products","Amazon Office Products Case Studies","Real campaigns we ran for office products brands on Amazon — what was broken, what we changed and what it moved.","Office Products Case Studies","See how our Amazon agency grows Office Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",6,[178,190],{"id":21,"slug":179,"icon":180,"hero_image":181,"is_enabled":8,"sort_order":86,"last_modify":182,"created_at":183,"updated_at":184,"locale_code":14,"name":185,"title":186,"subtitle":187,"meta_title":188,"meta_description":189},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":191,"icon":192,"hero_image":193,"is_enabled":8,"sort_order":93,"last_modify":182,"created_at":194,"updated_at":184,"locale_code":14,"name":195,"title":196,"subtitle":197,"meta_title":198,"meta_description":199},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[201,216,227,237],{"id":158,"slug":202,"cover_image":203,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":212,"category_slug":213,"category_path":214,"category_name":215,"category_is_enabled":8},"school-supplies-classroom-list-intent","case-studies\u002Fschool-supplies-classroom-list-intent-1790060651183.webp",1605,"Writing listings in the language of the classroom supply list","Revenue $96k → $212k","Parents do not shop for school supplies. They work down a printed list written by a teacher, in the teacher's words and quantities, and the brand's listings were written in none of them.","School Supply List SEO Case Study","How matching listings to the exact wording and quantities of classroom supply lists grew a school supplies brand's revenue 121% in five months.",[21,211],"c89127c7-631c-451f-bf13-3681edd0f3c4","8bc0fd92-2987-4529-845c-d9d70850697a","school-supplies","office-products\u002Fschool-supplies","School Supplies",{"id":159,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":220,"headline_metric":221,"summary":222,"meta_title":223,"meta_description":224,"service_ids":225,"published_at":11,"category_id":166,"category_slug":167,"category_path":167,"category_name":171,"category_is_enabled":8},"office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",1600,"Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[226,211],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":160,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":122,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":166,"category_slug":167,"category_path":167,"category_name":171,"category_is_enabled":8},"office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",1601,"Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[226,211],{"id":161,"slug":238,"cover_image":239,"brand_name":7,"is_anonymized":8,"period_months":240,"is_enabled":8,"sort_order":241,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":242,"headline_metric":243,"summary":244,"meta_title":245,"meta_description":246,"service_ids":247,"published_at":11,"category_id":248,"category_slug":249,"category_path":250,"category_name":251,"category_is_enabled":8},"office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",7,1602,"The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[21,226],"1f44c18f-3526-4ba3-b04b-29874668f139","office-supplies","office-products\u002Foffice-supplies","Office Supplies",1790082631245]