[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"case-study-office-brand-paid-organic-incrementality-en":3,"case-study-blocks-9d5db784-1c97-4cb1-a906-121ced334584-en":26,"reviews-all-9d5db784-1c97-4cb1-a906-121ced334584-any-en":164,"case-study-category-ancestors-office-products-en":165,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":166,"case-studies-by-ids-7737cda8-a62d-4cea-89c4-012a878d8212,85198511-92fa-4d6c-9351-c76a242d49c7,4bfb8bc2-08fe-40bc-8194-6edb6fcfa655,9f8b72a9-b234-40e3-80f1-293b411699e4-en":190},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"9d5db784-1c97-4cb1-a906-121ced334584","office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",null,true,10,1600,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products","Office Products",[27,55,81,88,95,120,130,137,147,153],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"58d0e380-99a9-4cda-81d5-f08f28bacfe5","snapshot",1,{},{"items":33,"title":54},[34,36,39,42,45,48,51],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$243k \u002F month",{"label":43,"value":44},"Ad spend","$66k \u002F month",{"label":46,"value":47},"Context","Top organic position on 14 of its 20 core terms",{"label":49,"value":50},"Engagement","PPC + full account management",{"label":52,"value":53},"Timeframe","10 months","",{"id":56,"case_study_id":4,"type":57,"position":58,"is_enabled":8,"config":59,"locale_code":14,"data":60},"5aa57b61-d002-42f4-8cfe-995f6d3bbfab","metrics",2,{},{"items":61,"title":54},[62,67,72,76],{"after":63,"delta":64,"label":65,"before":66,"is_highlight":8},"16%","-11 pts","TACoS","27%",{"after":68,"delta":69,"label":70,"before":71},"$301k","+24%","Monthly revenue","$243k",{"after":73,"delta":74,"label":43,"before":75},"$48k","-27%","$66k",{"after":77,"delta":78,"label":79,"before":80},"68%","+39 pts","Organic share of sales","29%",{"id":82,"case_study_id":4,"type":83,"position":84,"is_enabled":8,"config":85,"locale_code":14,"data":86},"4c558653-6e96-483d-80c9-63756a21df63","challenge",3,{},{"title":54,"markdown":87},"The account looked healthy by every number the team reported. ACoS had been flat at 38% for three years, the top campaigns had been running for years, and the core catalog held the first organic result on fourteen of its twenty most important search terms. Nobody questioned the spend, because every dollar of it had an attributed sale next to it.\n\nThat attribution was the problem. A sale credited to an ad is not necessarily a sale the ad caused: when the same listing occupies the sponsored slot and the first organic result on the same screen, a meaningful share of shoppers would have clicked either way, and the ad simply collects the credit. In a category of fast, low-consideration purchases the effect is at its strongest, since the shopper takes the first plausible result and stops. The brand had no way to distinguish paid sales it had bought from paid sales it had merely re-labeled, so its true cost of growth — total spend against total revenue — had been drifting upward for three years while ACoS stayed flat.",{"id":89,"case_study_id":4,"type":90,"position":91,"is_enabled":8,"config":92,"locale_code":14,"data":93},"8853d243-d3db-472e-b8e7-1061a3d3d5e1","approach",4,{},{"title":54,"markdown":94},"We replaced attributed performance with a measured one.\n\n- **Alternating-week switch-back tests** — the same terms paused one week and running the next, repeated over eight weeks per cluster, so each term is compared against itself rather than against a forecast.\n- **Testing ordered by organic rank**, starting with terms where the listing already held position one and the overlap was most likely.\n- **Total-account economics as the scoreboard** — TACoS and contribution, not campaign ACoS, which is the metric that cannot see this problem at all.\n- **The freed budget redeployed** onto terms where the brand ranked ninth or worse, where a paid click buys visibility it does not otherwise have.",{"id":96,"case_study_id":4,"type":97,"position":98,"is_enabled":8,"config":99,"locale_code":14,"data":100},"2a677e64-ca70-4a40-881a-967ae01fd724","process_steps",5,{},{"steps":101,"title":54},[102,105,108,111,114,117],{"text":103,"title":104},"Every search term where the account held a top-three organic position and also ran paid — 14 of the 20 core terms, carrying 38% of spend.","Overlap inventory",{"text":106,"title":107},"Four terms switched off and on in alternating weeks across an eight-week cycle; total units on those terms fell far less than the paid units did.","First holdout",{"text":109,"title":110},"Successive eight-week switch-back cycles across the remaining overlap, one cluster at a time, rather than one account-wide switch-off.","Rolling tests",{"text":112,"title":113},"Paid withdrawn entirely on nine terms, kept at reduced bids on five where the test showed genuine incremental volume.","Selective retreat",{"text":115,"title":116},"The recovered budget moved to weak-rank terms and new keyword expansion, where the incrementality is by definition total.","Redeployment",{"text":118,"title":119},"Organic positions move, so the overlap inventory and its tests are re-run every quarter.","Quarterly re-test",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":127},"dee6e084-26ea-496b-8198-28bc8afc816c","media",8,{"images":125},[126],"case-studies\u002Fdashboards\u002Foffice-brand-paid-organic-incrementality.webp",{"title":128,"caption":129},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $109k to $135k a month while ACoS falls from 58% to 34% across the 10-month engagement.",{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":135},"94ad50b1-7ded-4859-8a79-c077844425a2","results",9,{},{"title":54,"markdown":136},"Total advertising cost of sales fell from 27% to **16%** while revenue grew 24% — the account got bigger on 27% less spend.\n\nRevenue did not fall when the ads came off, because the organic result the brand already owned caught most of the traffic the ad had been claiming. The redeployed budget is where the growth came from: money moved out of terms the brand was winning anyway and into terms it was not visible on. The uncomfortable part was cultural — campaign ACoS ended the engagement around 50%, worse on paper than the 38% it started at, because the easiest and most flattering sales had been removed from it while the business underneath got cheaper to run.",{"id":138,"case_study_id":4,"type":139,"position":9,"is_enabled":8,"config":140,"locale_code":14,"data":141},"50bc8b34-85ff-43bc-8e71-0da93c8cd442","quote",{},{"items":142,"title":54},[143],{"role":144,"text":145,"author":146},"Office products brand","Every campaign we paused had a great ACoS. That was exactly why it was worth pausing.","Head of E-commerce",{"id":148,"case_study_id":4,"type":149,"position":150,"is_enabled":8,"config":151,"locale_code":14,"data":152},"a42aee96-3cd8-436b-b130-d55b4d861d2c","service_ref",11,{},{"title":54},{"id":154,"case_study_id":4,"type":155,"position":156,"is_enabled":8,"config":157,"locale_code":14,"data":163},"c9cf1cb9-989e-4093-8dfb-a4feb15a1c44","case_ref",12,{"ids":158},[159,160,161,162],"7737cda8-a62d-4cea-89c4-012a878d8212","85198511-92fa-4d6c-9351-c76a242d49c7","4bfb8bc2-08fe-40bc-8194-6edb6fcfa655","9f8b72a9-b234-40e3-80f1-293b411699e4",{"title":54},[],[],[167,179],{"id":21,"slug":168,"icon":169,"hero_image":170,"is_enabled":8,"sort_order":98,"last_modify":171,"created_at":172,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"meta_title":177,"meta_description":178},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":180,"icon":181,"hero_image":182,"is_enabled":8,"sort_order":30,"last_modify":171,"created_at":183,"updated_at":184,"locale_code":14,"name":185,"title":186,"subtitle":187,"meta_title":188,"meta_description":189},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[191,201,217,232],{"id":159,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",1601,"Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[21,22],{"id":160,"slug":202,"cover_image":203,"brand_name":7,"is_anonymized":8,"period_months":204,"is_enabled":8,"sort_order":205,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":206,"headline_metric":207,"summary":208,"meta_title":209,"meta_description":210,"service_ids":211,"published_at":11,"category_id":213,"category_slug":214,"category_path":215,"category_name":216,"category_is_enabled":8},"office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",7,1602,"The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[212,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","1f44c18f-3526-4ba3-b04b-29874668f139","office-supplies","office-products\u002Foffice-supplies","Office Supplies",{"id":161,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":220,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":228,"category_slug":229,"category_path":230,"category_name":231,"category_is_enabled":8},"office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",1603,"Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[227,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c0a00ff6-f4b3-4f85-83ab-6122e4aee295","business-office-electronics","office-products\u002Fbusiness-office-electronics","Office Electronics",{"id":162,"slug":233,"cover_image":234,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":235,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":236,"headline_metric":237,"summary":238,"meta_title":239,"meta_description":240,"service_ids":241,"published_at":11,"category_id":242,"category_slug":243,"category_path":244,"category_name":245,"category_is_enabled":8},"office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",1604,"Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[212,227],"9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-furniture-and-ergonomics","office-products\u002Foffice-furniture-and-ergonomics","Office Furniture & Ergonomics",1790082629353]