[{"data":1,"prerenderedAt":220},["ShallowReactive",2],{"case-study-office-brand-coupon-badge-visibility-en":3,"case-study-blocks-7737cda8-a62d-4cea-89c4-012a878d8212-en":26,"reviews-all-7737cda8-a62d-4cea-89c4-012a878d8212-any-en":137,"case-study-category-ancestors-office-products-en":138,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":139,"case-studies-by-ids-9d5db784-1c97-4cb1-a906-121ced334584,85198511-92fa-4d6c-9351-c76a242d49c7,4bfb8bc2-08fe-40bc-8194-6edb6fcfa655,9f8b72a9-b234-40e3-80f1-293b411699e4-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"7737cda8-a62d-4cea-89c4-012a878d8212","office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",null,true,8,1601,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products","Office Products",[27,52,79,86,93,102,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"42707b7f-3895-4645-8e89-bca546157fee","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$189k \u002F month",{"label":43,"value":44},"Pricing","Permanent 15% discount across 40 ASINs",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"2abfb940-232c-49ed-8c5a-112160446eab","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"0.49%","+58%","Click-through rate, search results","0.31%",{"after":65,"delta":66,"label":67,"before":68},"$287k","+52%","Monthly revenue","$189k",{"after":70,"delta":71,"label":72,"before":73},"37%","+9 pts","Gross margin","28%",{"after":75,"delta":76,"label":77,"before":78},"41%","new","Coupon redemption rate","—",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"26c09da8-5ed8-4cf7-ae48-f58b2653a8d2","challenge",3,{},{"title":51,"markdown":85},"Two years earlier the brand had cut list prices by fifteen percent to stay competitive, and then left them there. The discount had become the price: shoppers comparing two similar products on a search page saw two plain numbers and no reason to prefer either, so the brand was paying for a concession that did nothing except reduce what it earned per order.\n\nMeanwhile, the one thing that reliably makes a listing stand out in a dense category — a colored savings badge under the price — was absent, because the money that would have funded it had already been spent invisibly. Office products are a low-differentiation, fast-decision category where the search page does most of the selling, and the brand had chosen the one form of discount the search page does not render.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"9c8355d0-2457-45e2-9f31-f1abd76ca4f6","approach",4,{},{"title":51,"markdown":92},"The same money, spent where the shopper can see it.\n\n- **List prices restored** to their pre-discount level across all forty ASINs, in one move rather than gradually, so the comparison against competitors reset cleanly.\n- **A standing coupon** funded at roughly half the old discount, which earns the badge while costing less than the price cut it replaced.\n- **Coupons concentrated where they work hardest** — the ASINs that appear in crowded search results, not the ones that sell mostly from product-page traffic.\n- **Campaigns re-targeted at browse-stage terms**, where a badge beats a bid, and away from the terms where the shopper already knows what they want.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"7fbbe646-1101-40b1-ba2d-6222847242e3","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Foffice-brand-coupon-badge-visibility.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $85k to $129k a month while ACoS falls from 32% to 23% across the 8-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"a2339f47-900b-4d59-83eb-37a7d2396828","results",9,{},{"title":51,"markdown":108},"Click-through rate in search results rose 58% and revenue grew 52%, while gross margin went **up** nine points.\n\nThe arithmetic is the whole story: only about 41% of the orders placed on those ASINs actually clip the coupon, so the brand pays the discount on less than half of them while every impression gets the visual benefit of it. The old fifteen percent, by contrast, was paid on every single order and seen by no one.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"4181c8da-44a5-46a3-91d1-495645d3fd61","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Office products brand","We had been giving away fifteen percent a year and it bought us nothing you could point at on a screen.","Commercial Director",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"eb9d8d71-92ed-43c5-bb86-3d0df59900b4","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"44e7627a-8d60-4fa3-a0e8-4f7dfcf27ad5","case_ref",12,{"ids":131},[132,133,134,135],"9d5db784-1c97-4cb1-a906-121ced334584","85198511-92fa-4d6c-9351-c76a242d49c7","4bfb8bc2-08fe-40bc-8194-6edb6fcfa655","9f8b72a9-b234-40e3-80f1-293b411699e4",{"title":51},[],[],[140,153],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":144,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":30,"last_modify":145,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[165,175,191,206],{"id":132,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",1600,"Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[21,22],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",7,1602,"The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[186,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","1f44c18f-3526-4ba3-b04b-29874668f139","office-supplies","office-products\u002Foffice-supplies","Office Supplies",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":105,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",1603,"Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[201,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c0a00ff6-f4b3-4f85-83ab-6122e4aee295","business-office-electronics","office-products\u002Fbusiness-office-electronics","Office Electronics",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",1604,"Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[186,201],"9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-furniture-and-ergonomics","office-products\u002Foffice-furniture-and-ergonomics","Office Furniture & Ergonomics",1790082629280]