[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-nail-care-compliant-claims-rewrite-en":3,"case-study-blocks-bf21820e-c832-4fcd-9279-ad1f5376988e-en":27,"reviews-all-bf21820e-c832-4fcd-9279-ad1f5376988e-any-en":139,"case-study-category-ancestors-beauty-and-personal-care\u002Ffoot-hand-and-nail-care-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-34010cb9-dc3d-41cb-bfff-3b234ae82583,5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db,fbc249bd-a45d-4696-b0c4-eff8cbf309b6,2a9ac7d0-c2ed-4954-ac99-7ecae87ad585-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"bf21820e-c832-4fcd-9279-ad1f5376988e","nail-care-compliant-claims-rewrite","case-studies\u002Fnail-care-compliant-claims-rewrite-1790060651183.webp",null,true,6,308,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Rewriting claims that kept getting the listing pulled","Zero takedowns in 6 months","A nail and foot care brand had been suspended twice for claims its copy could not support. Rewriting for compliance turned out to improve conversion, not damage it.","Compliant Claims Rewrite Case Study","How rewriting unsupported treatment claims ended a nail care brand's takedowns, restored ranking and lifted conversion 29% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","c541cdbc-25a3-414e-b5a2-29296e2b782e","foot-hand-and-nail-care","beauty-and-personal-care\u002Ffoot-hand-and-nail-care","Foot, Hand & Nail Care",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a2c91288-dab8-4267-9f78-d8ae81fa8efe","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$67k \u002F month, volatile",{"label":44,"value":45},"History","Two listing suspensions in 14 months",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"92bcb14c-af65-4d2b-a80b-e82d450f8d35","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"0 in 6 months","eliminated","Listing takedowns","2 in 14 months",{"after":66,"delta":67,"label":68,"before":69},"$118k","+76%","Monthly revenue","$67k",{"after":71,"delta":72,"label":73,"before":74},"11.4%","+29%","Conversion rate","8.8%",{"after":76,"delta":77,"label":78,"before":79},"#7","+16 positions","Organic rank, hero term","#23",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"cc832fef-0ecc-47f1-a802-8c2b24df7b52","challenge",3,{},{"title":52,"markdown":86},"The brand's copy promised to treat a medical condition. That is a claim a cosmetic product cannot make, and Amazon enforced it twice — each suspension taking the hero listing down for between nine and seventeen days.\n\nThe cost was not just the lost sales. Each takedown reset the listing's ranking momentum, so the brand spent every recovery period buying back a position it had already paid for once. And because the team believed the aggressive claim was what sold the product, each rewrite restored the same language in slightly softer words, which set up the next suspension.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8d06fa75-5932-4ec1-a8df-6513129d0186","approach",4,{},{"title":52,"markdown":93},"We rebuilt the argument on what the product can honestly say.\n\n- **Claim-by-claim audit** against category policy, with each unsupported statement replaced rather than reworded.\n- **Cosmetic benefit language** — appearance, comfort, softness — which is both compliant and closer to what reviews actually praise.\n- **Evidence the shopper can see** — close-up imagery of the cosmetic result and of how the product is used, which carries more conviction than a claim anyway.\n- **Keyword strategy that avoids the trap** — ranking for the concern people search without stating a treatment outcome in the copy.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"1e2e8e12-1d36-4b00-be26-358dd92e0853","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fnail-care-compliant-claims-rewrite.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $30k to $53k a month while ACoS falls from 35% to 25% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"e4b653a6-d256-4f75-9fbd-799b2853913f","results",9,{},{"title":52,"markdown":110},"Six months with **no takedowns**, and revenue up 76% to $118k a month.\n\nThe surprise was conversion: it rose 29% on compliant copy, because the new language is specific and demonstrable where the old claim was a promise shoppers had learned to discount. The hero term climbed from #23 to #7, which is what happens when ranking momentum is allowed to accumulate for six uninterrupted months.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"6790fccb-8bce-49e9-a148-729275edce4d","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Foot and nail care brand","We were sure the strong claim was doing the selling. Taking it out and watching conversion go up was humbling.","Managing Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"bb6c5cb6-3b31-4c41-bc98-d9c7a6871b42","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"db1a2e61-933b-47e8-be84-957bd630f2bc","case_ref",12,{"ids":133},[134,135,136,137],"34010cb9-dc3d-41cb-bfff-3b234ae82583","5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db","fbc249bd-a45d-4696-b0c4-eff8cbf309b6","2a9ac7d0-c2ed-4954-ac99-7ecae87ad585",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,193,207,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",7,309,"Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[187,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","ffa40e0c-a808-4349-8b32-5fcf0f8a2299","shave-and-hair-removal","beauty-and-personal-care\u002Fshave-and-hair-removal","Shave & Hair Removal",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"oral-care-storefront-cross-sell","case-studies\u002Foral-care-storefront-cross-sell-1790060651183.webp",310,"Turning the brand store into a second funnel: 2.3 items per order","Items per order 1.3 → 2.3","An oral care brand sold six related products and shoppers bought one. The storefront was a brochure nobody visited; we made it the destination of the brand's own advertising.","Amazon Storefront Cross-Sell Case","How a routine-led brand store and Sponsored Brands traffic took an oral care brand from 1.3 to 2.3 items per order in eight months.",[187,188],"d58c0f14-ae7d-42d7-87c8-f7aac466346c","oral-care","beauty-and-personal-care\u002Foral-care","Oral Care",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"deodorant-sensitive-skin-segment","case-studies\u002Fdeodorant-sensitive-skin-segment-1790060651183.webp",311,"Owning a niche the category leaders ignore","#1 in a 310k-search segment","A deodorant brand was fighting for scraps of the main category. It had a formula genuinely suited to sensitive and reactive skin — a segment with real volume and no serious competitor.","Sensitive Skin Segment Case Study","How focusing on the sensitive-skin deodorant segment instead of the main category took a small brand to #1 in a 310k-search segment in six months.",[21,188],"442251e6-d9a1-4ffc-9606-e3f276066ea2","personal-care","beauty-and-personal-care\u002Fpersonal-care","Personal Care",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"beauty-tools-pack-size-ladder","case-studies\u002Fbeauty-tools-pack-size-ladder-1790060651183.webp",312,"A pack-size ladder that turned a $9 impulse buy into a $26 habit","Revenue per customer +134%","A beauty tools brand sold consumable accessories one at a time at a price too low to advertise profitably. Restructuring the pack sizes fixed the unit economics before any campaign was touched.","Pack Size Ladder Strategy Case","How a three-tier pack-size ladder made a $9 beauty accessory profitable to advertise and lifted revenue per customer 134% in seven months.",[22,188],"e032296d-e613-4f6a-b8c9-4d5daf524f25","beauty-tools-and-accessories","beauty-and-personal-care\u002Fbeauty-tools-and-accessories","Tools & Accessories",1790082619521]