[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-music-accessory-brand-complement-placements-en":3,"case-study-blocks-d4d292e3-5668-4002-94f9-d3ad27e8196c-en":27,"reviews-all-d4d292e3-5668-4002-94f9-d3ad27e8196c-any-en":142,"case-study-category-ancestors-musical-instruments\u002Fgeneral-accessories-en":143,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,c89127c7-631c-451f-bf13-3681edd0f3c4-en":155,"case-studies-by-ids-f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c,2424d2d7-3c82-4079-ae2c-1c7bf8708a16,bb9e8fe0-9ad1-4e84-b70b-2048440f2567,07015402-3dba-4f55-9e99-4e77d04c93f9-en":179},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"d4d292e3-5668-4002-94f9-d3ad27e8196c","music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",null,true,13,2007,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","general-accessories","musical-instruments\u002Fgeneral-accessories","General Accessories",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f0e63a20-6951-4378-a06e-440d285a45cd","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA, UK",{"label":41,"value":42},"Revenue at start","$143k \u002F month",{"label":44,"value":45},"Catalog","Stands, straps, cables and cases",{"label":47,"value":48},"Spend at start","92% on accessory keywords and rival accessory ASINs",{"label":50,"value":51},"Engagement","PPC + DSP",{"label":53,"value":54},"Timeframe","13 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"e2457383-0114-42d6-be2c-1a1290d76ff5","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"31%","new channel","Share of sales from complement placements","0%",{"after":69,"delta":70,"label":71,"before":72},"$259k","+81%","Monthly revenue","$143k",{"after":74,"delta":75,"label":76,"before":77},"25%","-16 pts","ACoS","41%",{"after":79,"delta":80,"label":81,"before":82},"4,600 \u002F mo","+142%","New-to-brand orders","1,900 \u002F mo",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"3f4b1f12-8a60-4e59-aeb1-7cf41c152528","challenge",3,{},{"title":55,"markdown":89},"Accessory advertising is usually a brawl: everyone bids on “guitar stand”, everyone targets everyone else's stand, and the cost per click rises until nobody makes money. The brand was doing exactly that with 92% of its spend, at a 41% ACoS on products that cost between eleven and forty dollars.\n\nWhat that strategy ignores is when the demand is actually created. Nobody wakes up wanting a stand. They want one at the moment they are buying, or have just bought, the instrument it holds — and at that moment they are on a page the brand was not present on, because the whole industry's convention is to target products you compete with rather than products you complete.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"d8fb270a-58bc-410a-a00a-ebe4fe2f8dfd","approach",4,{},{"title":55,"markdown":96},"We inverted the targeting: complements rather than competitors.\n\n- **Product targeting on instrument listings** the accessory physically fits, at the moment the shopper is completing that purchase.\n- **Sponsored Display creative that shows the fit** — the accessory in use with the type of instrument the shopper is viewing, never another brand's name; Sponsored Products carries no creative of its own, so the visual argument is made where there is one.\n- **DSP retargeting of instrument viewers**, weighted to the two weeks after the view — display cannot see when a parcel lands, so the timing is a pacing decision rather than a trigger.\n- **Accessory-keyword spend cut to the terms that still pay**, freeing the budget for placements with far lower competition.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"06b880b2-4a27-49ec-a8cc-eae9b5d46884","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Fmusic-accessory-brand-complement-placements.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $64k to $117k a month while ACoS falls from 41% to 25% across the 13-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"9e61a6b8-d477-42f0-a5de-185e15cc6f12","results",9,{},{"title":55,"markdown":113},"Complement placements now produce **31% of sales**, and revenue grew 81% to $259k a month across thirteen months.\n\nACoS fell sixteen points for a structural reason rather than a tactical one: the brand stopped paying auction prices set by twenty competitors and started buying attention on pages where it has no direct rival at all. New-to-brand orders more than doubled, because an instrument buyer has almost certainly never heard of an accessory brand before that impression.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"434b5291-81a4-44d0-9b5c-e9a810322952","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Music accessory brand","We'd been fighting every other strap maker for the same click. The person who needs a strap is looking at a guitar.","Head of Growth",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"12acd3fc-ee16-4684-a278-482d8cf98785","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":141},"edb7b3b9-ac28-4f3c-89a1-24bf7311365c","case_ref",12,{"ids":136},[137,138,139,140],"f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c","2424d2d7-3c82-4079-ae2c-1c7bf8708a16","bb9e8fe0-9ad1-4e84-b70b-2048440f2567","07015402-3dba-4f55-9e99-4e77d04c93f9",{"title":55},[],[144],{"id":145,"parent_id":7,"path":146,"slug":146,"sort_order":147,"is_enabled":8,"is_priority":148,"last_modify":11,"created_at":149,"updated_at":149,"locale_code":14,"name":150,"title":151,"subtitle":152,"intro":7,"meta_title":153,"meta_description":154,"case_count":117},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[156,168],{"id":21,"slug":157,"icon":158,"hero_image":159,"is_enabled":8,"sort_order":59,"last_modify":160,"created_at":161,"updated_at":162,"locale_code":14,"name":163,"title":164,"subtitle":165,"meta_title":166,"meta_description":167},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":31,"last_modify":160,"created_at":172,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"meta_title":177,"meta_description":178},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[180,192,208,219],{"id":137,"slug":181,"cover_image":182,"brand_name":7,"is_anonymized":8,"period_months":117,"is_enabled":8,"sort_order":183,"last_modify":11,"created_at":184,"updated_at":13,"locale_code":14,"title":185,"headline_metric":186,"summary":187,"meta_title":188,"meta_description":189,"service_ids":190,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[191,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":138,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":184,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"keyboard-brand-learning-app-compatibility","case-studies\u002Fkeyboard-brand-learning-app-compatibility-1790060651183.webp",7,2305,"The keyboard is chosen by the app the learner already uses","+74% revenue, same hardware","Adult beginners pick a learning app first and a keyboard second. The brand's instruments worked with all of them and said so nowhere.","Learning App Compatibility Case","How stating learning-app and MIDI compatibility took a digital keyboard brand's revenue up 74% among adult beginners in seven months.",[203,191],"b2229fd7-1f99-4a26-ad08-d1113955c798","c2c65302-e829-4d98-9212-5ba14ff63f05","keyboards-and-pianos","musical-instruments\u002Fkeyboards-and-pianos","Keyboards & Pianos",{"id":139,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"instrument-brand-pre-ship-setup-program","case-studies\u002Finstrument-brand-pre-ship-setup-program-1790060651183.webp",2000,"The instruments weren't faulty — they were unadjusted","Return rate 21% → 9%","One in five instruments came back described as broken. Almost none of them were: they needed twenty minutes of setup that nobody in the chain had been paid to do.","Instrument Setup and Returns Case","How adding a pre-shipment setup step and honest expectation content cut an instrument brand's returns from 21% to 9% and lifted its rating to 4.2.",[191,218],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":140,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":222,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"guitar-brand-transit-damage-packaging","case-studies\u002Fguitar-brand-transit-damage-packaging-1790060651183.webp",6,2001,"Cutting transit damage from 7.4% to 1.1% by redesigning the box","Damage rate 7.4% → 1.1%","A guitar brand was losing one instrument in thirteen to the journey. The fix was cardboard geometry, not carrier negotiation.","Guitar Shipping Damage Case Study","How redesigned packaging and headstock bracing cut a guitar brand's transit damage from 7.4% to 1.1% and recovered three tenths of a rating point.",[218],"858bbac6-48ca-4163-8670-d33d41735425","guitars-and-basses","musical-instruments\u002Fguitars-and-basses","Guitars & Basses",1790082629162]