[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-monitor-brand-spec-intersection-mapping-en":3,"case-study-blocks-3dbe623c-74d7-46ea-aff0-6f835fc7852e-en":27,"reviews-all-3dbe623c-74d7-46ea-aff0-6f835fc7852e-any-en":139,"case-study-category-ancestors-computers-and-accessories\u002Fmonitors-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-266342f8-708a-4691-a5af-0f5828849764,a0b8e88d-78b3-4ba8-99b3-b9843b0916af,da896c58-7528-4f3f-b9a9-e7fc6bbeede7,a969d6de-3c8c-48db-9137-941169b55469-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"3dbe623c-74d7-46ea-aff0-6f835fc7852e","monitor-brand-spec-intersection-mapping","case-studies\u002Fmonitor-brand-spec-intersection-mapping-1790060651183.webp",null,true,7,1203,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","Shoppers search monitors as a spec string, not as a product","+44% sessions","Nobody types “good gaming monitor”. They type a size, a resolution and a refresh rate in that order — and the brand's listings led with a marketing name.","Monitor Spec Keyword Mapping Case","How mapping every monitor SKU to its size, resolution and refresh-rate search string grew sessions 174% and cut ACoS by 14 points.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","20430868-93a4-42a1-8e6e-ddae330cfb1e","monitors","computers-and-accessories\u002Fmonitors","Monitors",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1a3c4d50-17e5-420a-a405-49b9bd8ecb2b","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$338k \u002F month",{"label":44,"value":45},"Catalog","19 panels across 6 sizes",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"48b3594e-bdcc-42c7-b258-dbc3dd5934ba","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"121k \u002F mo","+44%","Sessions","84k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$561k","+66%","Monthly revenue","$338k",{"after":71,"delta":72,"label":73,"before":74},"16 of 19","+13","SKUs on page one of their spec string","3 of 19",{"after":76,"delta":77,"label":78,"before":79},"19%","-14 pts","ACoS","33%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"cf628c20-7c9c-4ad1-9788-eb7c8b4d7ac3","challenge",3,{},{"title":52,"markdown":86},"Monitor demand arrives as a three-part filter. A shopper has decided on a size, usually a resolution, and — if they game or edit — a refresh rate, and they type those three things into the search box in a fairly predictable order. The result is a dense lattice of specific, high-volume, moderately competitive search strings, each of which is effectively its own small market.\n\nThe brand's titles opened with a product family name and a four-character model code, and buried the specs at the end where they truncate on a phone. Two panels in the line were positioned against each other in the copy but were identical on every spec a shopper filters by, so they split the same traffic and neither ranked. Advertising was compensating for all of it: a 33% ACoS spent almost entirely on generic category terms, because those were the only ones the listings were relevant enough to win.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"f2fc9602-6883-4d4e-8c5c-5848ca08cd93","approach",4,{},{"title":52,"markdown":93},"We treated the spec lattice as the map and put each panel on exactly one square of it.\n\n- **One primary spec intersection per SKU** — size, resolution and refresh rate — assigned so no two panels compete for the same string.\n- **Titles rewritten spec-first after the brand name** — the style guide fixes the brand at the front, so the three numbers people search sit immediately behind it and the family name and model code move to the end.\n- **Secondary specs in structured fields and bullets** — panel type, ports, adjustment range — for the narrower searches that follow the main one.\n- **Campaigns built one per intersection**, so bids and budgets follow each square's real competition instead of a single category average.\n- **Two overlapping panels separated** on use case and price, which freed both from splitting one audience.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"804e8535-0fd7-4bc2-8a03-4157e4e54f63","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fmonitor-brand-spec-intersection-mapping.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $152k to $252k a month while ACoS falls from 33% to 19% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"855655b6-77a1-4d2d-8c58-70902f1cb6c6","results",9,{},{"title":52,"markdown":110},"Sessions grew from 84k to **121k a month**, and sixteen of nineteen panels now sit on page one of the spec string they were assigned.\n\nACoS fell fourteen points, mostly because advertising stopped doing work the listing should have been doing: the generic category terms that had carried the account were replaced with intersections where the listing is genuinely the best answer, and those convert at roughly twice the rate. Nothing in the hardware line changed — the same nineteen panels, described the way the category searches for them.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"b1b54139-aaec-4d77-84fb-92c06742fbe7","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Display brand","Two years went into naming these monitors. Not one customer has ever typed one of those names.","Head of Marketing",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"71661cc7-1399-4dfa-96b1-416a57a205fe","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"1f2fee1e-de8f-4f52-8213-c6a1a87adfe9","case_ref",12,{"ids":133},[134,135,136,137],"266342f8-708a-4691-a5af-0f5828849764","a0b8e88d-78b3-4ba8-99b3-b9843b0916af","da896c58-7528-4f3f-b9a9-e7fc6bbeede7","a969d6de-3c8c-48db-9137-941169b55469",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":107},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,194,208,223],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"docking-station-connector-self-check","case-studies\u002Fdocking-station-connector-self-check-1790060651183.webp",5,1204,"Cutting returns on a dock by helping shoppers identify their own port","Return rate 23% → 8%","Almost a quarter of docking stations came back, and virtually none of them were faulty. Buyers could not tell which port their laptop had, and the listing assumed they could.","Docking Station Returns Case Study","How a port self-identification sequence in the image stack cut a docking station brand's return rate from 23% to 8% in five months.",[188,189],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","40b75fee-1bbb-4bc1-a105-59fac4056004","computer-accessories","computers-and-accessories\u002Fcomputer-accessories","Computer Accessories",{"id":135,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"ssd-brand-data-recovery-service-inclusion","case-studies\u002Fssd-brand-data-recovery-service-inclusion-1790060651183.webp",1205,"Selling the thing that happens after the drive fails","Conversion +71% with the premium intact","Every drive on the page claims reliability, so the claim carries no weight. The brand already included a recovery service nobody was reading about, and that turned out to be the entire argument.","Data Recovery Service Positioning","How leading with an included data recovery service rather than reliability claims lifted an SSD brand's conversion 71% while its price premium held.",[21,188],"d0681d22-2502-4951-beed-b2d338a2206d","data-storage","computers-and-accessories\u002Fdata-storage","Data Storage",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"router-brand-isp-rental-payback","case-studies\u002Frouter-brand-isp-rental-payback-1790060651183.webp",1206,"The real competitor was a line item on the internet bill","New-to-brand orders +134%","A router brand was fighting other routers for people already shopping for routers. The much larger audience was renting equipment from their provider every month and had never considered owning one.","Router Brand Category Expansion Case","How reframing a router purchase against a monthly provider rental fee grew new-to-brand orders 283% and doubled revenue over twelve months.",[218,22],"119e81ea-2a44-44f5-bd31-a47741039864","61649615-4a5f-4402-bce9-0d28763ebddc","networking","computers-and-accessories\u002Fnetworking","Networking",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"pc-components-enthusiast-vocabulary-capture","case-studies\u002Fpc-components-enthusiast-vocabulary-capture-1790060651183.webp",1207,"The catalog spoke engineering; the buyers spoke forum","+39% sessions","Enthusiast buyers describe components in a vocabulary that grew up in forums and videos, not in datasheets. The brand's listings were written by the people who designed the parts.","PC Components Search Vocabulary Case","How rewriting component listings in enthusiast vocabulary instead of datasheet language grew a PC parts brand's sessions 218% in ten months.",[21,188],"b13a68e1-ba55-41b0-95ff-6acf5dfda5a2","pc-components","computers-and-accessories\u002Fpc-components","PC Components",1790082623064]