[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-model-kit-scale-notation-seo-en":3,"case-study-blocks-1c5debfd-0cf4-48cd-a72a-474ef28bb775-en":27,"reviews-all-1c5debfd-0cf4-48cd-a72a-474ef28bb775-any-en":139,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fmodel-and-hobby-building-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-ab43ac6b-98e9-436d-9594-02aea8cd35bb,f33ad68f-0bef-4410-adff-e530756f75f6,dce05b6d-0abd-4fa0-91db-5a35e2009831,1517f5ef-a960-41e5-bd62-f79e5fa85f64-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"1c5debfd-0cf4-48cd-a72a-474ef28bb775","model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",null,true,6,1908,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","05c3123e-ce17-48fb-8604-76c6e7f8b111","model-and-hobby-building","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","Model & Hobby Building",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2d3a001d-9aa3-4e72-849c-b299e57e23cb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, DE",{"label":41,"value":42},"Revenue at start","$59k \u002F month",{"label":44,"value":45},"Catalog","64 kits across 5 scales",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ee07e770-16b9-479f-a701-4d91d777acb6","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"819k \u002F mo","+164%","Impressions on scale-bearing queries","310k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$111k","+88%","Monthly revenue","$59k",{"after":71,"delta":72,"label":73,"before":74},"268","+1,118%","Scale-notation terms ranking top 10","22",{"after":76,"delta":77,"label":78,"before":79},"21%","-12 pts","ACoS","33%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"3d64cc95-c833-4a6c-9947-32b2c2d1b73c","challenge",3,{},{"title":52,"markdown":86},"Scale is the first thing a model builder filters by — it decides whether a kit fits the shelf, the display base and the collection. It is also written inconsistently by every person who types it. The same 1\u002F48 aircraft is searched as “1:48”, “1-48”, “48 scale”, “48th scale”, “quarter scale”, and in the German store almost always with a colon where a US seller writes a slash.\n\nThe brand's titles used exactly one of those formats, chosen years ago for consistency. Amazon's search does not normalize them into each other, so the catalog was invisible to most of the ways its own defining attribute gets written — and the brand had concluded that its scales were simply less popular than they are.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"31b54902-9e54-426d-8077-f4e6bd3a82ee","approach",4,{},{"title":52,"markdown":93},"We indexed the attribute in every form it is actually typed.\n\n- **Notation variant map per marketplace**, built from search-term reports rather than assumption — the German and UK habits differ from the US ones.\n- **Primary notation in the title, variants in the backend**, so titles stay readable while the index covers the whole set.\n- **Subject-plus-scale pairing**, since almost nobody searches a scale alone — it is always attached to a vehicle type or subject.\n- **Campaigns per notation cluster**, which immediately showed which variants carried real volume and which were noise.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"9294cb06-31d7-4a39-b6c9-875b5ba15126","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fmodel-kit-scale-notation-seo.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $27k to $50k a month while ACoS falls from 33% to 21% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"934280b5-932b-4e00-a8cc-7360fd4cf469","results",9,{},{"title":52,"markdown":110},"Impressions on scale-bearing queries rose from 310k to **819k a month**, and revenue grew 88% with no change to the kits, the pricing or the number of listings.\n\nTwo hundred and sixty-eight notation terms now rank in the top ten, against twenty-two. ACoS fell twelve points because the variant terms are barely contested — most competitors made the same tidy, consistent, costly decision about how to write a ratio.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"562f6e3b-cc20-4f43-92ef-689b54754046","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Model kit brand","We'd standardized our titles for neatness. Neatness turned out to cost us two thirds of the searches.","Head of Sales",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"6993b0ff-9307-4c54-b118-c84b592a2704","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"0ebe7418-0851-4e78-ad18-a742dbeb35f0","case_ref",12,{"ids":133},[134,135,136,137],"ab43ac6b-98e9-436d-9594-02aea8cd35bb","f33ad68f-0bef-4410-adff-e530756f75f6","dce05b6d-0abd-4fa0-91db-5a35e2009831","1517f5ef-a960-41e5-bd62-f79e5fa85f64",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":131},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,193,207,222],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",1909,"Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[187,188],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","83c878aa-ce37-4fe6-8bcb-7e951007e7b4","diamond-painting-and-kits","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","Diamond Painting & Kits",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",1910,"The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[188,22],"064d562c-aae7-4e40-9146-267e7d4ff304","kids-craft-supplies","arts-crafts-and-sewing\u002Fkids-craft-supplies","Kids' Craft Supplies",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":211,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",2302,"2026-09-22T11:13:31.273442+00:00","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[21,188],"fd32b7be-3d2b-4775-b26c-492a1b8c4741","candle-and-soap-making","arts-crafts-and-sewing\u002Fcandle-and-soap-making","Candle & Soap Making",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":225,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[233,22],"a507b11d-88fb-4b74-98a2-0661de716593",1790082616365]