[{"data":1,"prerenderedAt":263},["ShallowReactive",2],{"case-study-menswear-brand-price-filter-brackets-en":3,"case-study-blocks-c6f3d004-923b-4435-95a4-645816412ca6-en":27,"reviews-all-c6f3d004-923b-4435-95a4-645816412ca6-any-en":166,"case-study-category-ancestors-clothing-shoes-and-jewelry\u002Fmen-en":167,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":179,"case-studies-by-ids-f99a9636-ccb4-43d1-ba44-9017018b92ab,b79eb2f8-7315-4b84-a885-1bf6076091b0,f8a9fd6d-e507-4ef5-951c-801a3f070395,a74771bf-f5f0-4c02-ae35-ce01c3b4f56e-en":204},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"c6f3d004-923b-4435-95a4-645816412ca6","menswear-brand-price-filter-brackets","case-studies\u002Fmenswear-brand-price-filter-brackets-1790060651183.webp",null,true,12,1403,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","Priced at $28 in a category where shoppers tick the “under $25” box","Units +96% at a lower price","A menswear basics brand sat two dollars above the price filter most of its shoppers use, and was therefore absent from half the search results it should have appeared in.","Price Filter Bracket Case Study","How repricing a menswear catalog to sit inside the price brackets shoppers filter by nearly doubled unit sales at a lower average selling price.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","d96d3474-0eb3-451a-9b2d-2cba1c75080d","men","clothing-shoes-and-jewelry\u002Fmen","Men",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4538befc-cd7c-4b90-908a-0901979b2c23","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$268k \u002F month",{"label":44,"value":45},"Pricing","Hero items at $27.99 and $52.00",{"label":47,"value":48},"Engagement","Full account management + PPC",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"bc1f9321-f03b-4f57-a709-341c75ecd2bd","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"18,400","+96%","Units sold per month","9,400",{"after":66,"delta":67,"label":68,"before":69},"$453k","+69%","Monthly revenue","$268k",{"after":71,"delta":72,"label":73,"before":74},"$24.60","-14%","Average selling price","$28.50",{"after":76,"delta":77,"label":78,"before":79},"62k \u002F mo","+100%","Sessions on the two hero ASINs","31k \u002F mo",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"638855c3-a9a3-464d-be1b-f2ce84bfbe6b","challenge",3,{},{"title":52,"markdown":86},"Men's basics is a category where a large share of shoppers narrows the results before they look at anything. They tick a price band in the left rail, or tap one of the price refinements Amazon offers above the grid, and everything outside that band ceases to exist for the rest of the session.\n\nThe brand's hero tee was $27.99 and its overshirt was $52.00 — both a couple of dollars on the wrong side of the bands most of its shoppers were using. The prices had been set the ordinary way, by adding a target margin to landed cost, and they were defensible on a spreadsheet. On a search page they meant the catalog was quietly excluded from a large fraction of qualified sessions, and no amount of bidding fixed it: a filtered shopper never sees the product no matter what the ad costs, because the filter is applied before the results are ranked.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"24792c96-a935-4f17-b97d-d4236ffd6e5b","approach",4,{},{"title":52,"markdown":93},"We priced to the shopper's bracket instead of to the margin sheet.\n\n- **Filter behavior measured first** — which price refinements the category's shoppers actually apply, and what share of sessions arrive already narrowed.\n- **Repricing to just inside the band** ($24.99 and $49.99) rather than to a round number, so the product is included instead of two dollars excluded.\n- **Margin recovered on the other side of the ledger** — pack quantity, carton dimensions and the fulfillment tier reviewed so the lower price did not simply cost the difference.\n- **The premium line moved clearly upward** instead of hovering near a threshold, so it competes as a premium product rather than as a marginally-too-expensive basic.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"c7f55b95-487d-460a-9a1e-3bf9e398b6f2","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Filter and refinement usage analyzed across the category's search pages","Each SKU mapped against the bracket edges it sat near","Two hero items identified as excluded from the majority of filtered sessions","Months 1–3","Measure",{"items":109,"label":113,"title":114},[110,111,112],"Hero tee moved to $24.99 and the overshirt to $49.99","Cost recovered through carton and fulfillment-tier changes","Sessions on the hero pair up 60%","Months 4–7","Reprice",{"items":116,"label":120,"title":121},[117,118,119],"Premium line repositioned well above the threshold rather than beside it","Campaign budgets shifted toward the now-visible hero items","Units per month nearly doubled at a 14% lower average price","Months 8–12","Separate the ladder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"46915072-45c5-400b-a01c-6a2eff2cf6d7","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fmenswear-brand-price-filter-brackets.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $121k to $204k a month while ACoS falls from 34% to 23% across the 12-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"dfa4c647-001f-4ba1-96f2-07e98b0acca1","results",9,{},{"title":52,"markdown":138},"Units nearly doubled — 9,400 to **18,400 a month** — and revenue grew 69% even though the average selling price fell 14%.\n\nSessions on the two hero ASINs doubled. The brand was not losing a comparison, it was not being shown one. The repricing cost $2.60 a unit at the top line, of which about $1.40 came back through carton and fulfillment-tier changes; the volume made the remaining dollar twenty irrelevant.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"6a75dc25-7cc6-455c-b9a7-6ad880a44026","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Menswear brand","Twenty-seven ninety-nine looked like a rounding decision. It was the difference between being in the results and not being in them.","Finance Director",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"91e1ee90-dd36-41cc-b37d-00ca9d018551","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":9,"is_enabled":8,"config":159,"locale_code":14,"data":165},"5b96d589-4ead-465e-a3e5-43004d7b4d89","case_ref",{"ids":160},[161,162,163,164],"f99a9636-ccb4-43d1-ba44-9017018b92ab","b79eb2f8-7315-4b84-a885-1bf6076091b0","f8a9fd6d-e507-4ef5-951c-801a3f070395","a74771bf-f5f0-4c02-ae35-ce01c3b4f56e",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":125},"7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry",104,false,"2026-09-22T11:13:31.187156+00:00","Clothing, Shoes & Jewelry","Amazon Clothing, Shoes & Jewelry Case Studies","Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.","Clothing, Shoes & Jewelry Case Studies","See how our Amazon agency grows Clothing, Shoes & Jewelry brands: the challenge, the work we ran and the numbers it moved.",[180,193],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":184,"last_modify":185,"created_at":186,"updated_at":187,"locale_code":14,"name":188,"title":189,"subtitle":190,"meta_title":191,"meta_description":192},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":194,"icon":195,"hero_image":196,"is_enabled":8,"sort_order":31,"last_modify":185,"created_at":197,"updated_at":198,"locale_code":14,"name":199,"title":200,"subtitle":201,"meta_title":202,"meta_description":203},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[205,220,235,249],{"id":161,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"girls-apparel-age-based-search-mapping","case-studies\u002Fgirls-apparel-age-based-search-mapping-1790060651183.webp",1404,"Parents shop in years, the catalog was written in numbers","+107% revenue","A girls' clothing brand indexed everything by garment size. The people buying were aunts and grandparents who know the child's age and nothing else.","Kids Apparel Age Search Case Study","How mapping garment sizes to the age language parents actually search grew a girls' clothing brand 107% and cut its ad cost per order by a third.",[215,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","3e2dfa4b-b074-4afe-b538-dd57e869121d","girls","clothing-shoes-and-jewelry\u002Fgirls","Girls",{"id":162,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"boys-apparel-wearer-versus-buyer","case-studies\u002Fboys-apparel-wearer-versus-buyer-1790060651183.webp",1405,"The parent approves the purchase, the seven-year-old vetoes it","Conversion +41%","A boys' clothing brand sold to parents and was returned by children. The listing had been built entirely for the person paying and said nothing to the person wearing it.","Boys Apparel Creative Case Study","How building a boys' clothing listing for the child who wears it, not just the parent who pays, lifted conversion 41% and cut returns nine points.",[215,230],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f25634e1-80b2-4e8e-b093-a1ac0bcb7a2c","boys","clothing-shoes-and-jewelry\u002Fboys","Boys",{"id":163,"slug":236,"cover_image":237,"brand_name":7,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"luggage-brand-airline-size-rule-queries","case-studies\u002Fluggage-brand-airline-size-rule-queries-1790060651183.webp",1406,"Ranking for a rule instead of a product","#1 on 9 airline-size queries","Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.","Airline Size Search Intent Case","How building listings around airline size rules — the query travellers actually type — took a luggage brand to #1 on nine constraint searches.",[215,22],"71900aaa-7bf0-43bd-ba55-be7db0d489f3","luggage-and-travel-gear","clothing-shoes-and-jewelry\u002Fluggage-and-travel-gear","Luggage & Travel Gear",{"id":164,"slug":250,"cover_image":251,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":252,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":253,"headline_metric":254,"summary":255,"meta_title":256,"meta_description":257,"service_ids":258,"published_at":11,"category_id":259,"category_slug":260,"category_path":261,"category_name":262,"category_is_enabled":8},"cosplay-brand-trademark-safe-keyword-strategy","case-studies\u002Fcosplay-brand-trademark-safe-keyword-strategy-1790060651183.webp",1407,"Selling to people searching a name you are not allowed to write","+120% revenue","Cosplay demand arrives as character names the brand has no license to use. We built a descriptive vocabulary that catches the same shopper without borrowing anybody's trademark.","Cosplay Keyword Strategy Case Study","How a costume brand reached the shoppers searching licensed character names — without using one — and grew revenue 120% over a full costume year.",[215,230],"27048721-bdbd-4ed2-a6f2-1cf590adcc3c","costumes-and-cosplay","clothing-shoes-and-jewelry\u002Fcostumes-and-cosplay","Costumes & Cosplay",1790082622659]