[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-medical-supplies-lifetime-value-bidding-en":3,"case-study-blocks-019705f5-01a6-40fa-b5e6-68990d96769c-en":27,"reviews-all-019705f5-01a6-40fa-b5e6-68990d96769c-any-en":138,"case-study-category-ancestors-industrial-and-scientific\u002Fprofessional-medical-supplies-en":139,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-c0fe4790-ba7a-44fb-9855-edbafb8555ae,8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab,420a1d43-a669-4a05-ab8a-e0307feb90e0,dea2c6e9-2b25-4c71-96bd-e6e977e3aebf-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"019705f5-01a6-40fa-b5e6-68990d96769c","medical-supplies-lifetime-value-bidding","case-studies\u002Fmedical-supplies-lifetime-value-bidding-1790060651183.webp",null,true,8,1809,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Bidding on what a clinic is worth, not on what it orders first","New-to-brand orders +218%","The brand judged every campaign on the profitability of a single order in a category where the first order is a test and the thirtieth is the business. Repricing the click to a clinic's real value let it outbid everyone.","Lifetime Value Bidding Case Study","How switching Amazon bid targets from first-order profitability to modeled account lifetime value grew new-to-brand orders 218% for a medical supplies brand.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","65aa485b-ecd8-4c05-ada1-0ab2716fe8de","professional-medical-supplies","industrial-and-scientific\u002Fprofessional-medical-supplies","Professional Medical Supplies",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2dc1b35a-ed84-4e06-ad9e-7692d10ef12e","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$289k \u002F month",{"label":44,"value":45},"Buying pattern","Small trial order, then a standing monthly line",{"label":47,"value":48},"Engagement","PPC + full account management",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c67aa3e5-ec6e-491c-84d0-633dd0511e36","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"572","+218%","New-to-brand orders per month","180",{"after":66,"delta":67,"label":68,"before":69},"$529k","+83%","Monthly revenue","$289k",{"after":71,"delta":72,"label":73,"before":74},"$2,180","+12%","Modeled two-year value of a new account","$1,940",{"after":76,"delta":77,"label":78,"before":79},"41%","+19 pts","Blended ACoS","22%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"210c233b-d384-49f2-8ef4-64cbb23e3bb0","challenge",3,{},{"title":52,"markdown":86},"The account was being run to a 22% ACoS target, which the team defended as discipline. In a consumable clinical category it was closer to a ceiling on growth. A practice that buys here does not make a purchase, it adopts a supplier: the first order is a small evaluation — one box, one line item — and if the product performs it becomes a standing order repeated for years. Measured over two years the average new account was worth almost two thousand dollars; measured on the click that acquired it, it was worth about forty.\n\nEvery bid in the account was set against the forty. Competitors willing to lose money on a first order were taking the keywords that mattered, and the brand was reading its own restraint as efficiency while its share of new accounts shrank quarter after quarter. Nothing in the standard reporting exposed this, because first-order ACoS and lifetime value are simply different numbers and only one of them was on the dashboard.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"bae688cc-df65-4a33-ba9b-69fc1d7d2b81","approach",4,{},{"title":52,"markdown":93},"We changed the number the bids are set against.\n\n- **Account value modeled from order history** — reorder interval, order size and retention, producing a defensible two-year value per new account rather than a guess.\n- **Targets set per campaign by buyer type** — acquisition campaigns allowed a first-order loss, replenishment and branded campaigns held to strict efficiency.\n- **New-to-brand orders made the reported metric** for acquisition, so the team stopped optimizing the one figure that was actively misleading it.\n- **A payback rule instead of an ACoS rule** — spend permitted up to a defined share of modeled account value, with monthly checks that the cohorts were repeating as modeled.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"2b5fcd64-b366-46ff-ab75-a3aea7e18187","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fmedical-supplies-lifetime-value-bidding.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $130k to $223k a month while ACoS is deliberately lifted from 22% to 41% to buy new accounts.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"b5274e52-4248-4379-820a-3157535e756a","results",9,{},{"title":52,"markdown":109},"New-to-brand orders went from 180 to **572 a month**, and revenue rose 83% in eight months.\n\nBlended ACoS rose nineteen points, which is the point rather than the price: the account is deliberately buying customers at a first-order loss because each one is worth roughly fifty times that order over two years, and the cohort data confirmed the model as the months accumulated. The modeled two-year value per account also improved 12%, since the accounts arriving through acquisition keywords turned out to be larger practices than the ones arriving on brand terms.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"7889cf6a-c715-47be-ae55-fd55facd0e48","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Medical supplies brand","Our twenty-two percent ACoS target was the proudest number in the business. It was also the reason we had stopped growing.","Commercial Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"bd8a1698-15c2-4055-a366-5d3deccaa1ca","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"32017b1b-2668-4eb9-9f5f-2a2218f1e827","case_ref",12,{"ids":132},[133,134,135,136],"c0fe4790-ba7a-44fb-9855-edbafb8555ae","8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab","420a1d43-a669-4a05-ab8a-e0307feb90e0","dea2c6e9-2b25-4c71-96bd-e6e977e3aebf",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":130},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[152,165],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":156,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,207,217],{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"tape-brand-professional-review-velocity","case-studies\u002Ftape-brand-professional-review-velocity-1790060651183.webp",1810,"Forty reviews on eleven thousand orders: the professional buyer problem","Reviews 41 → 1,180","Tradespeople do not leave reviews. The brand's listings looked untested beside consumer products with thousands of them, despite selling far more units to far more demanding customers.","B2B Review Velocity Case Study","How a professional adhesives brand closed a review gap from 41 to 1,180 reviews against consumer competitors and grew revenue 91% in eleven months.",[187,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","833b004e-965a-4d7e-91a9-aabe805c1cb4","adhesives-sealants-and-tapes","industrial-and-scientific\u002Fadhesives-sealants-and-tapes","Adhesives, Sealants & Tapes",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":156,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"fastener-brand-standard-designation-search","case-studies\u002Ffastener-brand-standard-designation-search-1790060651183.webp",1811,"When the search term is a code, not a sentence","Revenue $132k → $310k","Fastener buyers do not search for “stainless bolts”. They search for the designation written on the drawing in front of them, and the brand's listings contained words instead of codes.","Fastener Standard Code Search Case","How indexing a fastener catalog on standard designations rather than descriptive words grew sessions 85% and halved cost per click in five months.",[202,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","67ea5d8b-10bf-40f7-9e87-e163e3e4d017","fasteners","industrial-and-scientific\u002Ffasteners","Fasteners",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",1800,"Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[21,22],{"id":136,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":220,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"industrial-brand-specifier-and-purchaser-listing","case-studies\u002Findustrial-brand-specifier-and-purchaser-listing-1790060651183.webp",1801,"Writing one page for two people: the engineer who chooses and the buyer who pays","Conversion 4.6% → 8.9%","In industry the person who selects the product and the person who places the order are rarely the same. The brand's listings spoke to one of them and lost the other.","Specifier vs Buyer Listing Case Study","How restructuring Amazon listings for two readers — the engineer who specifies and the purchaser who orders — lifted conversion from 4.6% to 8.9%.",[202,187],1790082628543]