[{"data":1,"prerenderedAt":238},["ShallowReactive",2],{"case-study-medical-supplies-hsa-fsa-eligibility-en":3,"case-study-blocks-3d8b6398-68dd-4191-9776-d79ab9d80621-en":27,"reviews-all-3d8b6398-68dd-4191-9776-d79ab9d80621-any-en":139,"case-study-category-ancestors-health-and-household\u002Fmedical-supplies-and-equipment-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-49965ec6-cc85-4902-a388-3896f7264476,68fbbdb5-e441-43d8-b837-d0501269cb24,6eb00097-187e-4eca-88bd-ccecbfb2d061,04710b0c-ce84-40ce-808a-a47f690b092a-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"3d8b6398-68dd-4191-9776-d79ab9d80621","medical-supplies-hsa-fsa-eligibility","case-studies\u002Fmedical-supplies-hsa-fsa-eligibility-1790060651183.webp",null,true,6,900,"2026-09-22","2026-09-22T11:13:31.296128+00:00","2026-09-22T11:13:31.504874+00:00","en","Flagging HSA\u002FFSA eligibility on 31 products nobody could filter for","+93% revenue from eligibility flags","Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.","HSA and FSA Eligibility Case Study","How flagging HSA and FSA eligibility across a medical supplies catalog surfaced it in filtered search and grew revenue 93% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","d5f37c35-6569-48fb-91ec-04ac7a341f72","medical-supplies-and-equipment","health-and-household\u002Fmedical-supplies-and-equipment","Medical Supplies & Equipment",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"8029ce20-f062-4e3a-b0b7-31813d5d0d67","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Finding","31 of 44 ASINs qualify, none recognized as eligible",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"2562b95e-73a1-457d-b30b-7c327fd19559","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$297k","+93%","Monthly revenue","$154k",{"after":66,"delta":67,"label":68,"before":69},"31","+31","ASINs recognized as FSA\u002FHSA eligible","0",{"after":71,"delta":72,"label":73,"before":74},"10.6%","+36%","Conversion rate","7.8%",{"after":76,"delta":77,"label":78,"before":79},"$46","+20%","Average order value","$38",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7e1eb5db-9948-4f57-be3f-deb03888e3ee","challenge",3,{},{"title":52,"markdown":86},"A large share of this category's shoppers are spending pre-tax money with a deadline attached — an HSA card, or an FSA balance that expires in December. They shop differently: they filter for eligible products, they buy in bulk near the end of the year, and they are far less price-sensitive than a shopper spending their own post-tax cash.\n\nThe brand was invisible to all of them. Thirty-one of its forty-four products qualified, none were flagged in the catalog data, and the listings never mentioned it. The team knew eligibility existed and assumed it was a payment detail handled at checkout rather than a discovery attribute that decides whether the product appears at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"155318c8-f084-4839-91b9-120c0f075833","approach",4,{},{"title":52,"markdown":93},"This was a catalog-data problem wearing a marketing costume.\n\n- **Eligibility audit** — every ASIN checked against the category's qualification rules, with documentation kept for the ones that needed substantiation.\n- **Product classification corrected**, so the eligibility check Amazon runs on the catalog recognizes the products and they show up in the FSA\u002FHSA-eligible store rather than only in open search.\n- **Stated on the page too** — eligibility called out in the bullets and image stack, because a shopper with a card is looking for permission to spend it here.\n- **Year-end campaign** — budget concentrated into November and December, when expiring balances create a hard deadline no discount can match.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"81670289-48a9-4dc0-ad69-9aa7fd5affeb","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fmedical-supplies-hsa-fsa-eligibility.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $134k a month while ACoS falls from 33% to 22% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"9edb1b33-6973-4656-abe5-9de22c9a3e3c","results",9,{},{"title":52,"markdown":110},"Revenue grew 93% to $297k a month: sessions up 18% from a discovery surface the brand had never appeared on, conversion up 36%, and order value up 20% on top.\n\nThe order-value rise is the tell: a shopper clearing an expiring balance often buys two products instead of one, and does not compare prices the way a cash buyer does. None of this required a new product, a lower price or a bigger ad budget — thirty-one attribute fields had simply never been completed.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"31b1644f-9a7b-4af0-b439-d0d9c880fe99","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Medical supplies brand","We thought eligibility was something that happened at checkout. It turns out it decides whether you're in the search results at all.","Head of E-commerce",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"03764a61-2baf-4677-be4d-942302733941","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"24e0ef52-c7a8-43c4-9aab-b769c80aae62","case_ref",12,{"ids":133},[134,135,136,137],"49965ec6-cc85-4902-a388-3896f7264476","68fbbdb5-e441-43d8-b837-d0501269cb24","6eb00097-187e-4eca-88bd-ccecbfb2d061","04710b0c-ce84-40ce-808a-a47f690b092a",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":31,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,192,207,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"sexual-wellness-privacy-conversion-blocker","case-studies\u002Fsexual-wellness-privacy-conversion-blocker-1790060651183.webp",7,901,"Answering the question nobody asks out loud: privacy as the conversion lever","Conversion +67%","The brand's listings argued about features while shoppers were worrying about the box arriving at their door and the line on their card statement. Answering that doubled the effect of every ad dollar.","Privacy-Led Conversion Case Study","How stating discreet packaging, billing and review privacy on the page lifted a sexual wellness brand's conversion rate 67% in seven months.",[187,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","2e5f6bf2-20dc-42f9-8dea-03b33a94eb46","sexual-wellness","health-and-household\u002Fsexual-wellness","Sexual Wellness",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"childrens-otc-delivery-speed-placement","case-studies\u002Fchildrens-otc-delivery-speed-placement-1790060651183.webp",902,"Winning an urgent purchase on delivery speed, not on price","Next-day coverage 38% → 91%","A parent buying children's fever medicine at 9pm is not comparing prices — they are comparing delivery dates. The brand's inventory sat in two warehouses and lost on the only axis that mattered.","Delivery Speed as a Sales Lever","How regional inventory placement took a children's health brand from 38% to 91% next-day coverage and grew revenue 73% on urgent purchases.",[22,202],"c89127c7-631c-451f-bf13-3681edd0f3c4","af831a23-213f-4661-afb0-69dc76d3876a","baby-and-child-care","health-and-household\u002Fbaby-and-child-care","Baby & Child Care",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"incontinence-brand-absorbency-scale","case-studies\u002Fincontinence-brand-absorbency-scale-1790060651183.webp",903,"Publishing an absorbency scale the whole category could be measured against","Wrong-level orders down 71%","Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.","Absorbency Scale Positioning Case","How a published, measured absorbency scale cut wrong-level orders 71% for an incontinence brand and made it the category's reference point.",[21,187],"1252dd70-f57b-4d77-9d26-5f4b6706228d","sanitary-and-incontinence","health-and-household\u002Fsanitary-and-incontinence","Sanitary & Incontinence",{"id":137,"slug":222,"cover_image":223,"brand_name":224,"is_anonymized":225,"period_months":131,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":226,"updated_at":227,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"intelligent-labs","case-studies\u002Fintelligent-labs-1786635434978.webp","Intelligent Labs",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","Doubling Intelligent Labs' monthly sales from $114k to $239k","+110% sales","A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.","Intelligent Labs Case Study: +110% Sales","How Scaling Peak doubled Intelligent Labs' Amazon sales from $114k to $239k per month with benefit-led creative and scaled PPC.",[202,187],"061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",1790082625846]