[{"data":1,"prerenderedAt":223},["ShallowReactive",2],{"case-study-maternity-brand-plain-language-postpartum-en":3,"case-study-blocks-dde07872-3894-44e1-be15-5a1e5a475d17-en":27,"reviews-all-dde07872-3894-44e1-be15-5a1e5a475d17-any-en":139,"case-study-category-ancestors-baby-products\u002Fpregnancy-and-maternity-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-ea68e8e4-2e93-48b6-8896-bc2430063b0d,d4b81c0e-59e8-4926-bcfa-180bbc77736c,e85ee1f4-ccd3-449e-adeb-2ae67770a4c2,6290ec07-33c4-422d-98d0-ab95ea9d56c8-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"dde07872-3894-44e1-be15-5a1e5a475d17","maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",null,true,7,613,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","pregnancy-and-maternity","baby-products\u002Fpregnancy-and-maternity","Pregnancy & Maternity",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"0f0ee62b-703f-408b-8a6d-8eafc067ff1c","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$58k \u002F month",{"label":44,"value":45},"Range","Postpartum recovery, 7 ASINs",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"785db9c5-97f8-479f-a7c4-52badabd761e","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"54k \u002F mo","+125%","Sessions","24k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$186k","+221%","Monthly revenue","$58k",{"after":71,"delta":72,"label":73,"before":74},"9.1%","+42%","Conversion rate","6.4%",{"after":76,"delta":77,"label":78,"before":79},"61%","+39 pts","Share of revenue from unbranded search","22%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"519660c7-8958-4f96-b396-536602d4b91b","challenge",3,{},{"title":52,"markdown":86},"Postpartum recovery is the least-discussed part of having a baby and one of the most-searched. People look these products up privately, late, and they type the symptom in exactly the words a midwife used — not in the gentle language brands prefer.\n\nThis brand's copy was written to be tasteful: “comfort”, “care”, “the fourth trimester”, “feel like yourself again”. None of those phrases is what anyone types. The listings therefore ranked for almost nothing unbranded, and the brand's growth depended entirely on people who had already heard of it. The team's discomfort with the vocabulary was, in effect, a decision not to be findable.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"36e8af51-722a-4480-a251-fb556f03b867","approach",4,{},{"title":52,"markdown":93},"We wrote in the words the search bar receives.\n\n- **Symptom and procedure terms indexed** — the specific, clinical vocabulary of recovery, sourced from search data rather than from brand guidelines.\n- **Copy that names the situation directly** in the first bullet, then explains what the product does about it.\n- **Timeline framing** — what to use in week one, week three, week six, because the need changes fast and the searches change with it.\n- **Imagery that is practical rather than aspirational**, since this shopper is solving a problem, not buying a mood.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"0c242380-6cd4-4d41-83f4-b4959f0b80f2","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fmaternity-brand-plain-language-postpartum.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales tripling once the listings used the clinical vocabulary.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"44af1d28-c54c-403a-ace5-3a3955a4b06d","results",9,{},{"title":52,"markdown":110},"Sessions more than doubled — 24k to **54k a month** — and revenue rose 221%, from $58k to $186k.\n\nThe share of revenue coming from unbranded search went from 22% to 61%, which is the entire point: the brand can now be discovered by someone who has never heard of it, at the moment they need it. Conversion improved 42% as well, because a page that names the problem plainly reads as competent, while a page full of euphemism reads as evasive to a reader who is not in the mood to decode anything.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"316bc095-c8db-4206-b23d-d281869bcedb","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Maternity brand","We'd spent four years making sure our copy was tasteful. Nobody searching at 4am is looking for tasteful.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"a7b4ba17-20a8-4437-ab4a-4d4b99923452","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"bda5bc59-a669-4c5c-9a2b-88d577bd071b","case_ref",12,{"ids":133},[134,135,136,137],"ea68e8e4-2e93-48b6-8896-bc2430063b0d","d4b81c0e-59e8-4926-bcfa-180bbc77736c","e85ee1f4-ccd3-449e-adeb-2ae67770a4c2","6290ec07-33c4-422d-98d0-ab95ea9d56c8",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,191,201,212],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",614,"Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[21,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-apparel-basics","baby-products\u002Fbaby-apparel-basics","Baby Apparel Basics",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":146,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[21,186],{"id":136,"slug":202,"cover_image":203,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":146,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[22,211],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":137,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":215,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":146,"category_is_enabled":8},"baby-brand-overnight-dayparting","case-studies\u002Fbaby-brand-overnight-dayparting-1790060651183.webp",6,602,"The 2am shopper: dayparting for parents who are awake anyway","ACoS 39% → 21%","Nearly a third of the brand's orders were placed between midnight and 5am, and its ad budget was reliably exhausted by early evening. Fixing the pacing was worth more than any bid change.","Night Time Amazon Dayparting Case","How overnight budget pacing captured the 2am parent and cut a baby brand's ACoS from 39% to 21% in six months without raising ad spend.",[186],1790082618801]