[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-martial-arts-gear-real-use-video-creative-en":3,"case-study-blocks-5c45d259-a7a0-497f-ad5d-9269605e4834-en":27,"reviews-all-5c45d259-a7a0-497f-ad5d-9269605e4834-any-en":138,"case-study-category-ancestors-sports-and-outdoors\u002Fboxing-and-martial-arts-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8,06753fb6-19cb-4a26-90d1-3bf19461238c,e6896c41-e75c-4751-95ba-3df11a660d0c,0f444b09-95e7-4379-8e8b-7856f3e70b76-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"5c45d259-a7a0-497f-ad5d-9269605e4834","martial-arts-gear-real-use-video-creative","case-studies\u002Fmartial-arts-gear-real-use-video-creative-1790060651183.webp",null,true,8,713,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Studio photography sells to nobody who actually trains","Conversion +40%, video ACoS half of static","A martial arts equipment brand had immaculate product photography and no evidence that anything survived a real session. Training-footage video became the strongest conversion asset in the account.","Real Use Video Creative Case Study","How real training footage in listing and Sponsored Brands video lifted a martial arts brand's conversion 71% among video-exposed shoppers.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","0428d02f-c98e-4572-9fb0-8db2a6cb7d29","boxing-and-martial-arts","sports-and-outdoors\u002Fboxing-and-martial-arts","Boxing & Martial Arts",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a27482c1-67b2-48ff-bc56-792fda768837","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$126k \u002F month",{"label":44,"value":45},"Creative at start","Studio stills only, no video",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ecc3b290-01a7-4e38-99ea-3d04b9632372","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.5%","+40%","Conversion rate","6.8%",{"after":66,"delta":67,"label":68,"before":69},"$229k","+82%","Monthly revenue","$126k",{"after":71,"delta":72,"label":73,"before":74},"17%","vs 34% on static","Sponsored Brands video ACoS","—",{"after":76,"delta":77,"label":78,"before":79},"24%","+18 pts","Reviews mentioning durability","6%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"bb70ac7d-03f1-4b22-9d6a-358673c16aee","challenge",3,{},{"title":52,"markdown":86},"The single question this category's buyer has is whether the equipment holds up. Gloves split, pads compress, wraps fray — and anyone who has trained for a year has thrown away something that failed in month three. No amount of studio photography addresses that; a perfect white-background render is exactly what a product that falls apart also looks like.\n\nThe brand's entire creative library was stills. Its products were genuinely durable, its reviews said so, and none of that was visible on the page before purchase. It was competing on price against imports it outlasted, with no way to show the difference.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"f57755de-59d9-4a60-94a8-6f4774fb0407","approach",4,{},{"title":52,"markdown":93},"We built the proof the category actually asks for.\n\n- **Real training footage** shot in a working gym — impact, sweat, repetition — rather than a model holding a glove in a lightbox.\n- **Listing video and Sponsored Brands video built from the same shoot**, so the argument is the same in the search results and on the page.\n- **Wear demonstrated over time** — the same equipment filmed after months of use, which is the closest thing to a durability guarantee a shopper can see.\n- **Review language fed into the scripts**, since customers had been describing the product's advantage more persuasively than the brand was.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"0bd9f1fd-194b-4e00-89eb-27e2fe23343b","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fmartial-arts-gear-real-use-video-creative.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $57k to $103k a month while ACoS falls from 34% to 21% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"9d9bf8ff-bcd9-4565-a519-1b87fd556fad","results",9,{},{"title":52,"markdown":109},"Conversion rose from 6.8% to **9.5%** once the video was on the page and in the ads, and revenue grew 82% over eight months.\n\nSponsored Brands video runs at roughly half the ACoS of the static equivalent, which moved most of the budget into it within a quarter. The review mix shifted too: mentions of durability quadrupled, because the video sets the expectation that the product is bought for exactly that — and customers then evaluate and report on it.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"4a9ecd31-5138-4f1b-a8cb-8cf44437073d","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Martial arts equipment brand","Our photography was beautiful and proved nothing. Thirty seconds of a bag session in a real gym did the whole job.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"49f8edbf-f7be-4444-a334-864fe8d28597","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"87ad2c17-d115-49bd-8f86-33c11498280b","case_ref",12,{"ids":132},[133,134,135,136],"72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8","06753fb6-19cb-4a26-90d1-3bf19461238c","e6896c41-e75c-4751-95ba-3df11a660d0c","0f444b09-95e7-4379-8e8b-7856f3e70b76",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,206,220],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"skate-brand-parts-and-consumables-catalog","case-studies\u002Fskate-brand-parts-and-consumables-catalog-1790060651183.webp",714,"The complete board sells once; the wheels sell forever","Repeat revenue 7% → 39%","A skate brand sold finished boards and treated spare parts as warranty stock. Listing bearings, wheels, decks and grip as a catalog of their own turned one-off buyers into a recurring business.","Spare Parts Catalog Strategy Case","How building a standalone spare parts and consumables catalog took a skate brand's repeat revenue share from 7% to 39% in nine months.",[186,187],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","1c545c62-72de-432b-a237-86d8715fdce2","skates-skateboards-and-scooters","sports-and-outdoors\u002Fskates-skateboards-and-scooters","Skates, Skateboards & Scooters",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"airsoft-brand-growth-without-sponsored-ads","case-studies\u002Fairsoft-brand-growth-without-sponsored-ads-1790060651183.webp",715,"Growing a category that is not allowed to advertise","Organic revenue +146%","An airsoft brand could not run sponsored ads — its products are ineligible under advertising policy. Everything had to come from organic rank, so that is what we built.","Organic Growth Without Amazon Ads","How listing SEO and content grew an airsoft brand's revenue 146% in a category where sponsored advertising is not permitted at all.",[186,21],"224a4cf1-d8e8-4696-ac89-84e108998c3e","airsoft-and-paintball","sports-and-outdoors\u002Fairsoft-and-paintball","Airsoft & Paintball",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"climbing-gear-certification-trust-content","case-studies\u002Fclimbing-gear-certification-trust-content-1790060651183.webp",716,"Making safety certification the first thing a climber sees","Conversion rate 4.8% → 9.1%","A climbing hardware brand's certifications were buried in the technical details while uncertified imports outranked it on price. Putting the standards on the page turned a compliance fact into the sales argument.","Safety Certification Content Case","How foregrounding CE and UIAA certification in listing content lifted a climbing hardware brand's conversion from 4.8% to 9.1% in eight months.",[186,21],"8528d285-f326-4170-8096-3e8590b98f56","climbing","sports-and-outdoors\u002Fclimbing","Climbing",{"id":136,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"fan-shop-licensed-team-rights-cleanup","case-studies\u002Ffan-shop-licensed-team-rights-cleanup-1790060651183.webp",717,"Selling licensed merchandise without collecting IP complaints","IP complaints 14 → 0","A fan merchandise seller listed products across dozens of teams, some licensed and some not, and lost listings to rights complaints every month. Aligning the catalog with actual licenses ended the churn and grew the licensed half.","Licensed Merchandise Rights Case","How aligning a fan shop catalog with its actual license agreements ended recurring IP complaints and grew licensed product revenue 94%.",[186,187],"9bdf60c5-5ebc-4da0-8909-b1b0196d6f07","fan-shop","sports-and-outdoors\u002Ffan-shop","Fan Shop",1790082634187]