[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-makeup-shade-range-returns-en":3,"case-study-blocks-faa33fed-66d7-4804-afa9-06c233bfe3ab-en":27,"reviews-all-faa33fed-66d7-4804-afa9-06c233bfe3ab-any-en":161,"case-study-category-ancestors-beauty-and-personal-care\u002Fmakeup-en":162,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-1f11e1ec-84f6-410e-8cac-e942e3befee7,bf21820e-c832-4fcd-9279-ad1f5376988e,34010cb9-dc3d-41cb-bfff-3b234ae82583,5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"faa33fed-66d7-4804-afa9-06c233bfe3ab","makeup-shade-range-returns","case-studies\u002Fmakeup-shade-range-returns-1790060651183.webp",null,true,7,306,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting foundation returns from 19% to 6% with better shade guidance","Return rate 19% → 6%","A foundation range with thirty shades was being bought wrong once in five orders. The fix was not the shades — it was making it possible to choose one on a phone screen.","Foundation Shade Match Returns Case","How shade guidance content and swatch imagery cut a makeup brand's foundation return rate from 19% to 6% and lifted repeat purchases.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","59730db9-1bde-4694-b055-f3c632c1e62e","makeup","beauty-and-personal-care\u002Fmakeup","Makeup",[28,53,80,87,94,116,126,133,144,150],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"98fa4f8f-4225-4635-9d2b-c5102b270181","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$203k \u002F month",{"label":44,"value":45},"Problem","19% return rate, 78% of them shade mismatches",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"2023a594-0edf-433a-a8fa-1424a7a93f8d","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"6%","-13 pts","Return rate","19%",{"after":66,"delta":67,"label":68,"before":69},"$311k","+53%","Net monthly revenue","$203k",{"after":71,"delta":72,"label":73,"before":74},"38%","+22 pts","Repeat purchase rate","16%",{"after":76,"delta":77,"label":78,"before":79},"4.2","+0.3","Rating, hero ASIN","3.9",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"34e0b389-c9f7-417a-8936-30ab448651d0","challenge",3,{},{"title":52,"markdown":86},"Nineteen percent of foundation orders came back, and the return reasons were unambiguous: the shade was wrong. That is a brutal number in a category where the return also costs the review — a customer who ordered the wrong color usually blames the product.\n\nThe listing gave them no way to succeed. Shade names were poetic rather than descriptive, the swatch image was a row of circles photographed under warm studio light, and there was no undertone guidance anywhere. Choosing correctly required knowledge the shopper did not have and the page did not provide.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"29f12f93-690b-4dac-b5d0-33284ca6ff93","approach",4,{},{"title":52,"markdown":93},"We treated shade selection as the product's main usability problem.\n\n- **Swatches on real skin**, photographed in consistent neutral light across the full range rather than as abstract dots.\n- **Undertone framework on the page** — a simple, repeatable way to self-identify, applied identically to every shade.\n- **A depth-and-undertone scale** — every shade given a number on one 1–30 depth ladder and a stated undertone, so the range can be calibrated against itself instead of against half-remembered shades from other brands.\n- **Shade names made descriptive**, with the poetic name kept secondary.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"c10d677c-5e52-4593-8345-22ba2df45b70","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Eight months of returns coded: 78% were shade mismatches, concentrated in the six lightest and four deepest shades.","Return reason analysis",{"text":105,"title":106},"All thirty shades swatched on skin under one lighting setup, so the range is internally comparable for the first time.","Re-shoot the range",{"text":108,"title":109},"A three-question self-identification framework built into the image stack and repeated in A+.","Undertone guidance",{"text":111,"title":112},"Descriptive depth and undertone added to every shade name in the variation dropdown.","Naming revision",{"text":114,"title":115},"Return rate tracked per shade for twelve weeks; two shades still over-returning were re-swatched.","Post-change monitoring",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"ccb96030-7a4b-4eac-8c12-adae57467622","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fmakeup-shade-range-returns.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $91k to $133k a month while ACoS falls from 33% to 23% across the 7-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"8be71a3e-05eb-4717-9ea7-4af3940c2d8f","results",9,{},{"title":52,"markdown":132},"The return rate fell from 19% to **6%** — a thirteen-point improvement that goes almost entirely to the bottom line, since returned cosmetics cannot be resold.\n\nNet revenue rose 53% without a matching increase in gross orders. The rating recovered from 3.9 to 4.2, because the reviews that had been punishing the product for the customer's mis-selection largely stopped, and the repeat rate more than doubled: a customer who gets the right shade the first time comes back.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"5f1dcb10-9372-4bb9-8b84-d35ca3c57907","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Cosmetics brand","We assumed a 19% return rate was the price of selling foundation online. It was the price of our swatch photo.","Head of E-commerce",{"id":145,"case_study_id":4,"type":146,"position":147,"is_enabled":8,"config":148,"locale_code":14,"data":149},"1e2fc03b-42ba-45af-8e96-338fe9adf2be","service_ref",11,{},{"title":52},{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":160},"11f98dbb-f3c6-4ee0-8177-07c92ab3cfcd","case_ref",12,{"ids":155},[156,157,158,159],"1f11e1ec-84f6-410e-8cac-e942e3befee7","bf21820e-c832-4fcd-9279-ad1f5376988e","34010cb9-dc3d-41cb-bfff-3b234ae82583","5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db",{"title":52},[],[163],{"id":164,"parent_id":7,"path":165,"slug":165,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":166,"updated_at":166,"locale_code":14,"name":167,"title":168,"subtitle":169,"intro":7,"meta_title":170,"meta_description":171,"case_count":172},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":97,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[197,212,228,243],{"id":156,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":136,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"fragrance-discovery-set-funnel","case-studies\u002Ffragrance-discovery-set-funnel-1790060651183.webp",307,"Selling a scent you can't smell: the discovery set as a funnel","34% of sampler buyers bought full size","Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.","Fragrance Discovery Set Funnel Case","How a low-price discovery set became the entry point of a fragrance brand's Amazon funnel, converting 34% of samplers into full-size buyers.",[207,22],"119e81ea-2a44-44f5-bd31-a47741039864","a8d5f466-5616-4c0c-af5a-0f7a679c6715","fragrance","beauty-and-personal-care\u002Ffragrance","Fragrance",{"id":157,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":215,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"nail-care-compliant-claims-rewrite","case-studies\u002Fnail-care-compliant-claims-rewrite-1790060651183.webp",6,308,"Rewriting claims that kept getting the listing pulled","Zero takedowns in 6 months","A nail and foot care brand had been suspended twice for claims its copy could not support. Rewriting for compliance turned out to improve conversion, not damage it.","Compliant Claims Rewrite Case Study","How rewriting unsupported treatment claims ended a nail care brand's takedowns, restored ranking and lifted conversion 29% in six months.",[223,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c541cdbc-25a3-414e-b5a2-29296e2b782e","foot-hand-and-nail-care","beauty-and-personal-care\u002Ffoot-hand-and-nail-care","Foot, Hand & Nail Care",{"id":158,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",309,"Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[21,238],"c89127c7-631c-451f-bf13-3681edd0f3c4","ffa40e0c-a808-4349-8b32-5fcf0f8a2299","shave-and-hair-removal","beauty-and-personal-care\u002Fshave-and-hair-removal","Shave & Hair Removal",{"id":159,"slug":244,"cover_image":245,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"oral-care-storefront-cross-sell","case-studies\u002Foral-care-storefront-cross-sell-1790060651183.webp",310,"Turning the brand store into a second funnel: 2.3 items per order","Items per order 1.3 → 2.3","An oral care brand sold six related products and shoppers bought one. The storefront was a brochure nobody visited; we made it the destination of the brand's own advertising.","Amazon Storefront Cross-Sell Case","How a routine-led brand store and Sponsored Brands traffic took an oral care brand from 1.3 to 2.3 items per order in eight months.",[21,238],"d58c0f14-ae7d-42d7-87c8-f7aac466346c","oral-care","beauty-and-personal-care\u002Foral-care","Oral Care",1790082619411]