[{"data":1,"prerenderedAt":249},["ShallowReactive",2],{"case-study-luggage-brand-airline-size-rule-queries-en":3,"case-study-blocks-f8a9fd6d-e507-4ef5-951c-801a3f070395-en":27,"reviews-all-f8a9fd6d-e507-4ef5-951c-801a3f070395-any-en":160,"case-study-category-ancestors-clothing-shoes-and-jewelry\u002Fluggage-and-travel-gear-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":173,"case-studies-by-ids-a74771bf-f5f0-4c02-ae35-ce01c3b4f56e,172e4b2d-3d19-4889-88e8-b549bf356a1b,091d0915-94af-4130-a432-64deff4ae716,b720c9b2-121f-4cbc-bcbd-8a36805369ca-en":197},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f8a9fd6d-e507-4ef5-951c-801a3f070395","luggage-brand-airline-size-rule-queries","case-studies\u002Fluggage-brand-airline-size-rule-queries-1790060651183.webp",null,true,10,1406,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","Ranking for a rule instead of a product","#1 on 9 airline-size queries","Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.","Airline Size Search Intent Case","How building listings around airline size rules — the query travellers actually type — took a luggage brand to #1 on nine constraint searches.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","71900aaa-7bf0-43bd-ba55-be7db0d489f3","luggage-and-travel-gear","clothing-shoes-and-jewelry\u002Fluggage-and-travel-gear","Luggage & Travel Gear",[28,53,80,87,94,116,126,133,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ed99f086-55b5-4845-9757-8186a33ee1fd","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$158k \u002F month",{"label":44,"value":45},"Catalog","11 bags, dimensions listed only in the spec table",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"3e4eda37-3aa1-4afd-b957-c84885b2b5e4","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11 of 14","9 at #1","Top-3 rank on size-constraint queries","0 of 14",{"after":66,"delta":67,"label":68,"before":69},"$287k","+82%","Monthly revenue","$158k",{"after":71,"delta":72,"label":73,"before":74},"133k \u002F mo","+58%","Sessions","84k \u002F mo",{"after":76,"delta":77,"label":78,"before":79},"8%","-7 pts","Return rate","15%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"2424e0c7-1437-473e-8579-6ddf11641061","challenge",3,{},{"title":52,"markdown":86},"The searches that convert in this category are not product searches at all. They are constraints: a personal item that fits under a particular airline's seat, a carry-on inside a stated linear-inch limit, a bag that will survive a specific fare class. The shopper is not choosing a bag, she is trying to avoid a fee at the gate, and she types the rule.\n\nThe brand made bags that satisfied several of those rules and said so nowhere a search engine or a shopper could see it. Dimensions lived in the spec table below the fold, expressed to one decimal place, in the order the factory listed them. On a page full of lifestyle photography and capacity claims, the one number that decided the purchase was the hardest thing to find.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a13878ae-2754-403a-9c67-17f00780f6ea","approach",4,{},{"title":52,"markdown":93},"We made the constraint the headline and the product the answer.\n\n- **Constraint query research** — the airline and fare-class phrasings with real volume mapped against which bags in the range genuinely comply.\n- **Dimensions promoted to the title and the second image**, stated the way the rule is written — inches, then linear inches — with no airline named in the copy, since that name is not ours to use; the airline phrasing stays in campaign targeting, where a keyword is not a claim.\n- **One bag claimed per constraint**, never all of them for all rules — an overclaim here returns as a gate-side failure and a one-star review.\n- **Campaigns on the constraint cluster**, where almost nobody bids against us because most of the category is still buying “carry-on luggage”.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"1ef88c31-d0ce-4901-8c44-9cab0c475933","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Every bag measured externally, wheels and handles included, against the limits the target queries reference — three bags failed rules the old copy had implied.","Compliance audit",{"text":105,"title":106},"Fourteen constraint queries matched to the specific bags that genuinely satisfy them, and only those.","Query-to-bag map",{"text":108,"title":109},"Title, second image and the first bullet rebuilt around the measurement, with a scale reference frame rather than a lifestyle shot.","Dimension-first creative",{"text":111,"title":112},"Exact-match campaigns per constraint phrase, each pointed at the one compliant ASIN.","Targeted campaigns",{"text":114,"title":115},"The three non-compliant bags repositioned onto constraints they do meet, which removed the source of the gate-side complaints.","Overclaim cleanup",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"cd0eaf7b-5f32-4413-8321-51a47eba8214","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fluggage-brand-airline-size-rule-queries.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $71k to $129k a month while ACoS falls from 34% to 22% across the 10-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"ee568191-31c4-4ae9-8e0c-10b7cb678a1d","results",9,{},{"title":52,"markdown":132},"The brand holds a top-three position on eleven of fourteen constraint queries and **#1 on nine of them**, from none at the start.\n\nRevenue grew 82% and sessions 58%, on traffic that is unusually cheap because most of the category still competes on the generic head term. Returns fell seven points as a side effect of the overclaim cleanup: a bag that is honestly matched to the rule the buyer cares about does not come back from the airport.",{"id":134,"case_study_id":4,"type":135,"position":9,"is_enabled":8,"config":136,"locale_code":14,"data":137},"c5fa0986-be42-40a5-a412-337d1b75ecf2","quote",{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Travel gear brand","Our dimensions were always correct. They were just in row nine of a table, and the customer was standing in an airport reading a fare policy.","Managing Director",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"976e6d13-b1cd-4961-ba16-16e81009b964","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"efea501d-630c-46ae-a613-3c0df533aa26","case_ref",12,{"ids":154},[155,156,157,158],"a74771bf-f5f0-4c02-ae35-ce01c3b4f56e","172e4b2d-3d19-4889-88e8-b549bf356a1b","091d0915-94af-4130-a432-64deff4ae716","b720c9b2-121f-4cbc-bcbd-8a36805369ca",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":119},"7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry",104,false,"2026-09-22T11:13:31.187156+00:00","Clothing, Shoes & Jewelry","Amazon Clothing, Shoes & Jewelry Case Studies","Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.","Clothing, Shoes & Jewelry Case Studies","See how our Amazon agency grows Clothing, Shoes & Jewelry brands: the challenge, the work we ran and the numbers it moved.",[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":83,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":31,"last_modify":178,"created_at":190,"updated_at":191,"locale_code":14,"name":192,"title":193,"subtitle":194,"meta_title":195,"meta_description":196},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[198,213,223,235],{"id":155,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"cosplay-brand-trademark-safe-keyword-strategy","case-studies\u002Fcosplay-brand-trademark-safe-keyword-strategy-1790060651183.webp",1407,"Selling to people searching a name you are not allowed to write","+120% revenue","Cosplay demand arrives as character names the brand has no license to use. We built a descriptive vocabulary that catches the same shopper without borrowing anybody's trademark.","Cosplay Keyword Strategy Case Study","How a costume brand reached the shoppers searching licensed character names — without using one — and grew revenue 120% over a full costume year.",[21,208],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","27048721-bdbd-4ed2-a6f2-1cf590adcc3c","costumes-and-cosplay","clothing-shoes-and-jewelry\u002Fcostumes-and-cosplay","Costumes & Cosplay",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":146,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"apparel-brand-color-name-indexing","case-studies\u002Fapparel-brand-color-name-indexing-1790060651183.webp",1400,"When the color is the search term and the swatch is called “Willow”","Sessions 71k → 105k","An apparel brand named its colors the way a design studio does. Shoppers search for “sage green” and “rust”, so twenty-seven of thirty-one colorways were invisible to the query that would have sold them.","Color Variation Indexing Case Study","How translating poetic color names into the words shoppers search grew an apparel brand's sessions 186% across thirty-one colorways.",[21,22],{"id":157,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":226,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"apparel-brand-customer-photo-reviews","case-studies\u002Fapparel-brand-customer-photo-reviews-1790060651183.webp",7,1401,"The studio shoot nobody trusted and the phone photos that sold the dress","Photo reviews 7% → 34%","In apparel the most persuasive image on the page is not the one the brand paid for. We engineered the flow that produces customer photos — and then built the listing around them.","Customer Photo Reviews Case Study","How engineering customer photo reviews — and rebuilding the image stack around them — lifted an apparel brand's conversion from 4.9% to 7.6%.",[208,234],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":158,"slug":236,"cover_image":237,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"womenswear-brand-cross-line-size-consistency","case-studies\u002Fwomenswear-brand-cross-line-size-consistency-1790060651183.webp",1402,"Three sub-lines, three different size 8s, one very confused repeat customer","Repeat purchase 21% → 39%","The brand's own lines were graded by three different factories, so a customer who knew her size in one collection was wrong in the next. The fix was internal consistency, not a better size chart.","Cross-Line Size Consistency Case","How reconciling the grading of three womenswear sub-lines turned a brand's worst repeat-purchase problem into a 39% repeat rate in nine months.",[208,234],"2e799fb3-7e85-4ce5-bdd1-d2ae5fec37ce","women","clothing-shoes-and-jewelry\u002Fwomen","Women",1790082622937]