[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-live-sound-brand-spec-inflation-translation-en":3,"case-study-blocks-2ce291ef-7194-4c8e-a9b6-213300bef101-en":27,"reviews-all-2ce291ef-7194-4c8e-a9b6-213300bef101-any-en":137,"case-study-category-ancestors-musical-instruments\u002Flive-sound-and-dj-en":138,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":150,"case-studies-by-ids-e20fdd1f-939a-4f0c-9cc9-4e02d5007273,1cb05ad0-5749-4884-99c8-eebf22dec5bc,d4d292e3-5668-4002-94f9-d3ad27e8196c,f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"2ce291ef-7194-4c8e-a9b6-213300bef101","live-sound-brand-spec-inflation-translation","case-studies\u002Flive-sound-brand-spec-inflation-translation-1790060651183.webp",null,true,12,2004,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","Losing on paper to competitors quoting a different number","Conversion +76% at an unchanged price","The brand's speakers were rated honestly and looked half as powerful as rivals quoting peak figures. The fix was to make the two numbers comparable on the page.","Spec Comparison Honesty Case Study","How translating inflated category power ratings into comparable numbers lifted a live sound brand's conversion 76% and halved its return rate.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","99ce628f-7826-4409-9367-30ec0e3e201f","live-sound-and-dj","musical-instruments\u002Flive-sound-and-dj","Live Sound & DJ",[28,53,79,86,93,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"922c44f0-def6-4b76-a329-279d601a2a3c","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$224k \u002F month",{"label":44,"value":45},"Position","600W rated against competitors advertising “2000W”",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"48e4c796-455f-42a7-9331-16c0a28d7c23","metrics",2,{},{"items":59,"title":52},[60,65,69,74],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"6.0%","+76%","Conversion rate","3.4%",{"after":66,"delta":62,"label":67,"before":68},"$394k","Monthly revenue","$224k",{"after":70,"delta":71,"label":72,"before":73},"5%","-6 pts","Return rate","11%",{"after":75,"delta":76,"label":77,"before":78},"22 \u002F mo","-84%","Pre-purchase questions about power","140 \u002F mo",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"06aae880-3e9e-4a90-b861-e231bc5fb712","challenge",3,{},{"title":52,"markdown":85},"The category had quietly stopped using the same units. Competitors advertise peak or momentary figures — numbers that describe an instant rather than what the speaker can actually sustain — and the brand quoted continuous power, measured properly. On a search page, that made an honest 600W product look a third as capable as a 2000W one costing less.\n\nThe brand's buyers are semi-professional: they gig, they read forums, and they are more skeptical than most shoppers. But skepticism does not help when every listing on the screen quotes a big number and only one quotes a small one. The support inbox took a hundred and forty questions a month about it, which is the sound of a page failing to answer the only question the shopper has.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"38553bc7-14d4-4392-adcf-d210b1d1171e","approach",4,{},{"title":52,"markdown":92},"We stopped competing on a number and started explaining the unit.\n\n- **Both ratings printed on the page** — continuous and peak for the brand's own product, so it appears in the comparison with a figure in the same currency as everyone else's.\n- **A plain explanation of what each rating means**, positioned as buyer education rather than as an accusation against competitors.\n- **Real-world capability instead of watts** — the size of room and audience each model covers, which is what the buyer is trying to work out anyway.\n- **Support questions fed back into the page** — the hundred and forty monthly questions became a fixed part of the content, answered before they are asked.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"7394268d-f7ac-46ee-b209-8abb5bf5128f","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Flive-sound-brand-spec-inflation-translation.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $101k to $166k a month while ACoS falls from 35% to 22% across the 12-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"fa29f1ed-8d40-40c3-b7d9-67cf6d94dbba","results",9,{},{"title":52,"markdown":109},"The same speakers at the same price now convert at **6.0%** against 3.4%, and revenue is up 76% on flat traffic.\n\nReturns halved. That number is the confirmation the strategy is honest rather than just better marketing: customers who were previously buying on an inflated claim and discovering it at a gig were coming back, and the brand's buyers now arrive knowing what they are getting. Power questions to support dropped by 84%, which freed a person's week as a side effect.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"d1cf4d2c-4a13-4db0-bce1-0218410b150e","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Live sound brand","We refused to print a peak number for years on principle. Printing both, with an explanation, turned out to be the principled version.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"2ffc3735-ff51-4e7a-9bdb-af9c5c876a5e","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":9,"is_enabled":8,"config":130,"locale_code":14,"data":136},"3b0f3d79-9172-4a24-a3c0-45c0976e1930","case_ref",{"ids":131},[132,133,134,135],"e20fdd1f-939a-4f0c-9cc9-4e02d5007273","1cb05ad0-5749-4884-99c8-eebf22dec5bc","d4d292e3-5668-4002-94f9-d3ad27e8196c","f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c",{"title":52},[],[139],{"id":140,"parent_id":7,"path":141,"slug":141,"sort_order":142,"is_enabled":8,"is_priority":143,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":113},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":89,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":167,"last_modify":155,"created_at":168,"updated_at":157,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[175,192,206,222],{"id":132,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",14,2005,"The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[186,187],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","band-and-orchestra","musical-instruments\u002Fband-and-orchestra","Band & Orchestra",{"id":133,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",2006,"Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[186,21],"077d4739-5196-44da-8258-069a86c02613","ukuleles-and-folk","musical-instruments\u002Fukuleles-and-folk","Ukuleles & Folk",{"id":134,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",13,2007,"Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[217,187],"119e81ea-2a44-44f5-bd31-a47741039864","6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","general-accessories","musical-instruments\u002Fgeneral-accessories","General Accessories",{"id":135,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":226,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":140,"category_slug":141,"category_path":141,"category_name":145,"category_is_enabled":8},"instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[21,187],1790082628796]