[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-lawn-care-brand-grass-type-and-zone-matching-en":3,"case-study-blocks-8c9ce2d7-de32-42c8-8f4e-02b48d672fc3-en":27,"reviews-all-8c9ce2d7-de32-42c8-8f4e-02b48d672fc3-any-en":138,"case-study-category-ancestors-patio-lawn-and-garden\u002Fgardening-and-lawn-care-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-156bb889-e6f6-461c-804e-15d1df993763,0b81896b-b68c-419b-b0db-e2628627276b,fed95971-62d7-41c8-81fa-e3028305d935,66524c4a-3fb8-4f6f-b21e-19453a5757b9-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"8c9ce2d7-de32-42c8-8f4e-02b48d672fc3","lawn-care-brand-grass-type-and-zone-matching","case-studies\u002Flawn-care-brand-grass-type-and-zone-matching-1790060651183.webp",null,true,8,804,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Fescue and bermuda are two different products, and two different searches","Sessions 48k → 81k","A lawn care brand sold “lawn fertilizer” into a category where shoppers search by grass type and hardiness zone. Matching each product to the lawns it actually suits fixed both the ranking and the reviews.","Grass Type Keyword Strategy Case","How mapping lawn care products to grass types and hardiness zones grew sessions 69% and lifted a fertilizer brand's rating from 3.9 to 4.2.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","ebf26d63-3c60-47cb-a58d-6b77c9b4fd26","gardening-and-lawn-care","patio-lawn-and-garden\u002Fgardening-and-lawn-care","Gardening & Lawn Care",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4811b7b9-770b-49c2-ba22-a7d121fcdfc5","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$121k \u002F month",{"label":44,"value":45},"Catalog","9 products, all described as all-purpose",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"e6669256-4634-4a26-bb08-af3f5ca1d65f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"81k \u002F mo","+69%","Sessions","48k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$236k","+95%","Monthly revenue","$121k",{"after":71,"delta":72,"label":73,"before":74},"900","+1,400%","Ranking keywords with a grass-type term","60",{"after":76,"delta":77,"label":78,"before":79},"4.2","+0.3","Rating, hero ASIN","3.9",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"a1153f74-a741-4e20-8bad-2ae584834d4c","challenge",3,{},{"title":52,"markdown":86},"Lawn care shoppers do not search for fertilizer. They search for what they have and when they have a problem with it — fescue overseeding, bermuda in July, zoysia in a cold zone — because the right product depends entirely on grass type, climate zone and the month. The brand's listings said “all-purpose lawn fertilizer”, which is the one description that matches none of those searches.\n\nThe consequence was not only invisibility. An all-purpose message sells cool-season products to warm-season lawns, and the resulting reviews are furious and specific: the customer applied the product correctly and their lawn suffered because it was the wrong product for their grass. The hero listing sat at 3.9 on a formula that works very well on the lawns it was designed for.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"ce2c1701-fa92-4d5d-afec-75a48a375914","approach",4,{},{"title":52,"markdown":93},"We let each product say which lawn it is for.\n\n- **A product-to-grass matrix** — every formula assessed against grass types and hardiness zones, with honest exclusions written down.\n- **Grass type in the title and first bullet**, which is the fastest way a shopper disqualifies a product they should not buy.\n- **Application timing by zone** given as a simple calendar in the image stack, since the same product is right in April in one zone and wrong in another.\n- **Campaigns rebuilt around grass-type and zone language**, where competition is lower and the shopper has already stated their situation.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"59ff49eb-c1d5-400d-896c-2e746df117d0","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Flawn-care-brand-grass-type-and-zone-matching.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $54k to $106k a month while ACoS falls from 35% to 23% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"d0b41064-99d9-450e-adbe-fc62c9876960","results",9,{},{"title":52,"markdown":109},"Sessions grew to **81k a month** and revenue grew 95%.\n\nRanking keywords carrying a grass-type term went from 60 to 900 — and that is the whole of it, since the brand now appears in the searches this category actually runs. The rating recovery from 3.9 to 4.2 came from the same change working in reverse: telling a shopper with bermuda that this product is for cool-season grass loses a sale and prevents a one-star review, and there were more of those reviews than there were lost sales.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"c60e2f98-88fb-45b7-ae14-7aae1fb60ce7","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Lawn care brand","Every bad review we had was from someone with the wrong grass. We had been treating that as a formula problem.","Category Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"f2dd5b17-8eb5-4c1d-b7c9-e9525b7ad504","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"17503d69-d143-4463-82ce-ec1b308b2cc5","case_ref",12,{"ids":132},[133,134,135,136],"156bb889-e6f6-461c-804e-15d1df993763","0b81896b-b68c-419b-b0db-e2628627276b","fed95971-62d7-41c8-81fa-e3028305d935","66524c4a-3fb8-4f6f-b21e-19453a5757b9",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden",7,"2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,205,220],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"power-equipment-brand-warranty-registration-loop","case-studies\u002Fpower-equipment-brand-warranty-registration-loop-1790060651183.webp",805,"Catching the unhappy owner before the one-star review","Registration rate 8% → 34%","A power equipment brand only met its customers when something went wrong and they wrote about it publicly. Making warranty registration effortless created a channel that reached them first.","Warranty Registration Retention Case","How a frictionless warranty registration flow put a power equipment brand in touch with new owners in their first week, cutting returns 9 points and lifting its rating to 4.4.",[22,185],"a507b11d-88fb-4b74-98a2-0661de716593","87c9eda4-8020-47cd-8347-9d82d7825a88","outdoor-power-equipment","patio-lawn-and-garden\u002Foutdoor-power-equipment","Outdoor Power Equipment",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"patio-furniture-brand-real-yard-photography","case-studies\u002Fpatio-furniture-brand-real-yard-photography-1790060651183.webp",6,806,"On a white backdrop, a six-seat sectional is the same size as a bistro set","Conversion 4.8% → 8.1%","A patio furniture brand photographed its sets on a seamless white backdrop, which made them look beautiful and unmeasurable. Shooting in ordinary backyards answered the question shoppers were actually asking.","Real Backyard Product Photography","How replacing studio shots with real-backyard photography and scale references lifted a patio furniture brand's conversion rate from 4.8% to 8.1%.",[21,22],"f7340b6c-f1a2-4555-8841-4cab2927cb40","patio-furniture-and-accessories","patio-lawn-and-garden\u002Fpatio-furniture-and-accessories","Patio Furniture & Accessories",{"id":135,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"grill-brand-model-fitment-data-rebuild","case-studies\u002Fgrill-brand-model-fitment-data-rebuild-1790060651183.webp",807,"Sixty-four parts, four hundred grill models, one lookup table","Wrong-fit returns 24% → 5%","A brand selling covers, grates and burner parts across hundreds of grill models sold them as generic sizes. Building a real fitment database turned a guessing game into a search term.","Grill Parts Fitment Data Case Study","How a model-level fitment database for grill covers and parts cut wrong-fit returns from 24% to 5% and grew revenue 84% in thirteen months.",[21,215],"c89127c7-631c-451f-bf13-3681edd0f3c4","41719706-af8d-41f7-8f1c-6bbb4ed0d27c","grills-and-outdoor-cooking","patio-lawn-and-garden\u002Fgrills-and-outdoor-cooking","Grills & Outdoor Cooking",{"id":136,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"outdoor-lighting-brand-preseason-listing-launch","case-studies\u002Foutdoor-lighting-brand-preseason-listing-launch-1790060651183.webp",808,"Going live ten weeks before the container lands","Week-one rank #6 instead of #90+","An outdoor lighting brand launched new products the week the container landed, into a season that was already half over. A seed shipment ten weeks early meant week one of the season started on page one.","Pre-Season Amazon Launch Case Study","How a seed shipment and early indexing ten weeks before the main container put an outdoor lighting brand on page one in week one of its season.",[21,215],"7474df59-0f1c-417c-9958-cc4645b0689d","outdoor-decor-and-lighting","patio-lawn-and-garden\u002Foutdoor-decor-and-lighting","Outdoor Décor & Lighting",1790082631402]