[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-laundry-capacity-in-loads-not-cubic-feet-en":3,"case-study-blocks-654f1028-15e3-47fe-9cbc-9b14a91c8129-en":27,"reviews-all-654f1028-15e3-47fe-9cbc-9b14a91c8129-any-en":138,"case-study-category-ancestors-appliances\u002Flaundry-en":139,"case-studies-by-ids-3395c1f1-5eab-4268-a6f1-bac7ed26454d,5af0827e-c3dd-4b55-b09e-87e3b1eaec9c,fd396dda-9634-48fb-ad91-5c5b21081298,c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6-en":151,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":208},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"654f1028-15e3-47fe-9cbc-9b14a91c8129","laundry-capacity-in-loads-not-cubic-feet","case-studies\u002Flaundry-capacity-in-loads-not-cubic-feet-1790060651183.webp",null,true,9,2203,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","Translating cubic feet into laundry people actually do","Revenue $296k → $470k","Drum capacity is published in cubic feet, a unit no one has ever used to decide anything. We restated it in loads — a duvet, a week for four, a set of towels — and stopped losing the comparison to inflated numbers.","Laundry Capacity Claims Case Study","How restating drum capacity in real loads instead of cubic feet lifted a laundry brand's conversion 48% and ended a losing spec comparison.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","10ccfaf7-604a-4b1e-a269-431a9fa99f06","laundry","appliances\u002Flaundry","Laundry",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"d48a0524-f8c7-4e02-89a9-b97c89cfc328","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$296k \u002F month",{"label":44,"value":45},"Position","4.5 cu ft drum against competitors claiming 5.0+",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"598a5c70-00aa-4504-ac2d-ce601f1e9795","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64},"8.6%","+48%","Conversion rate","5.8%",{"after":66,"delta":67,"label":68,"before":69,"is_highlight":8},"$470k","+59%","Monthly revenue","$296k",{"after":71,"delta":72,"label":73,"before":74},"4.5","+0.5","Rating, hero ASIN","4.0",{"after":76,"delta":77,"label":78,"before":79},"20%","-9 pts","ACoS","29%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"75c2707f-7e23-4491-b938-703e0ca8cd01","challenge",3,{},{"title":52,"markdown":86},"On a search results page the brand's washer showed 4.5 cubic feet next to machines claiming 5.0 and 5.2. The shopper reads that as smaller and moves on. In practice the brand's drum geometry holds more usable laundry than at least two of those machines, because the published figure counts volume the agitator and the door recess make unusable — but there is no way to argue that in a spec line, and nobody would read it if there were.\n\nThe cost was double. The brand lost comparisons it deserved to win, and the customers who did buy had no expectation to measure the machine against, so reviews split between “bigger than I thought” and “I expected more” depending on which competitor's number they had in their head.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7c777cd0-4757-4e75-824f-e7d089704324","approach",4,{},{"title":52,"markdown":93},"We stopped competing on the unit of measurement and started competing on the outcome it describes.\n\n- **Capacity photographed as loads** — a king duvet, a week of washing for a family of four, a full set of bath towels, each shot in the actual drum.\n- **Load language in the copy and the title**, so the listing describes what fits rather than how many cubic feet it technically encloses.\n- **A like-for-like comparison** of usable versus published volume, shown as the same load in the same drum rather than as a claim about competitors.\n- **Campaigns aimed at load-sized intent** — family-size, bedding and bulky-item phrasing, where the shopper is already thinking in the brand's unit rather than in cubic feet.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"eca81937-159d-4a0d-aa79-6a0b1c0385d2","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Flaundry-capacity-in-loads-not-cubic-feet.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $133k to $212k a month while ACoS falls from 29% to 20% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"d4073621-eddb-4da0-b762-165dbb17c13e","results",{},{"title":52,"markdown":109},"Conversion rose from 5.8% to **8.6%** and revenue grew 59%, on a machine whose published capacity is still smaller than the competitors it beats.\n\nACoS fell nine points because the traffic now converts instead of bouncing to a bigger number. The rating gained half a point for a quieter reason: a customer who was shown a duvet going into the drum before they bought is not surprised by what fits afterwards.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"a5d527c6-adce-470f-a256-6ef4edf40033","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Laundry appliance brand","Two years of engineering went into raising the cubic-feet number. Nobody does their laundry in cubic feet.","Marketing Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"12837c9d-05db-491f-acfa-72c9068e5c0c","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"84dcb9fb-8843-4d8e-a888-421ec988fe03","case_ref",12,{"ids":132},[133,134,135,136],"3395c1f1-5eab-4268-a6f1-bac7ed26454d","5af0827e-c3dd-4b55-b09e-87e3b1eaec9c","fd396dda-9634-48fb-ad91-5c5b21081298","c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":147,"meta_description":149,"case_count":150},"e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances",112,false,"2026-09-22T11:13:31.187156+00:00","Appliances","Amazon Appliances Case Studies","Real campaigns we ran for appliances brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Appliances brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[152,168,183,198],{"id":133,"slug":153,"cover_image":154,"brand_name":7,"is_anonymized":8,"period_months":155,"is_enabled":8,"sort_order":156,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":157,"headline_metric":158,"summary":159,"meta_title":160,"meta_description":161,"service_ids":162,"published_at":11,"category_id":164,"category_slug":165,"category_path":166,"category_name":167,"category_is_enabled":8},"dishwasher-delivery-and-installation-offer","case-studies\u002Fdishwasher-delivery-and-installation-offer-1790060651183.webp",13,2204,"Beating the showroom at everything except the showroom","Category share 6% → 9%","Dishwasher shoppers priced the brand online and bought at an appliance chain, because the chain took the old machine away and connected the new one. The online listing had never mentioned either.","Dishwasher Delivery and Install Case","How stating delivery, haul-away and installation on the listing moved a dishwasher brand from 6% to 9% of its Amazon category in thirteen months.",[21,163],"a507b11d-88fb-4b74-98a2-0661de716593","96d62239-e07d-4113-80a1-3307d9bf4bc5","dishwashers","appliances\u002Fdishwashers","Dishwashers",{"id":134,"slug":169,"cover_image":170,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":171,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":172,"headline_metric":173,"summary":174,"meta_title":175,"meta_description":176,"service_ids":177,"published_at":11,"category_id":179,"category_slug":180,"category_path":181,"category_name":182,"category_is_enabled":8},"cooking-appliance-presets-nobody-uses","case-studies\u002Fcooking-appliance-presets-nobody-uses-1790060651183.webp",2205,"Twelve presets on the box, three that anyone ever pressed","Conversion 4.9% → 7.6%","The listing led with a feature count because the factory sheet did. Usage data and two thousand reviews agreed that buyers use three functions — so we sold those three and stopped selling the other nine.","Multi-Function Preset Overload Case","How narrowing a twelve-preset cooking appliance down to the three functions buyers actually use lifted conversion 55% and cut returns in seven months.",[178,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","65424ed5-938a-4889-afcb-d2d542e09048","cooking-appliances","appliances\u002Fcooking-appliances","Cooking Appliances",{"id":135,"slug":184,"cover_image":185,"brand_name":7,"is_anonymized":8,"period_months":186,"is_enabled":8,"sort_order":187,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":188,"headline_metric":189,"summary":190,"meta_title":191,"meta_description":192,"service_ids":193,"published_at":11,"category_id":194,"category_slug":195,"category_path":196,"category_name":197,"category_is_enabled":8},"appliance-parts-repair-or-replace-decision","case-studies\u002Fappliance-parts-repair-or-replace-decision-1790060651183.webp",5,2206,"Winning the argument with the repair technician","+120% revenue, no new SKUs","A parts seller was competing with a $180 service call, not with other listings. Most of its potential customers never searched for a part at all, because they assumed the repair required someone qualified.","Repair or Replace Parts Case Study","How answering the repair-or-replace decision before the part search grew an appliance parts seller 120% in five months with no new SKUs.",[178,21],"7a72e9d7-dbf1-470c-8271-f5649a4d8c27","appliance-parts-and-accessories","appliances\u002Fappliance-parts-and-accessories","Appliance Parts & Accessories",{"id":136,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"appliance-brand-opening-measurement-returns","case-studies\u002Fappliance-brand-opening-measurement-returns-1790060651183.webp",2200,"Cutting fit returns by putting the tape measure on the page","Return rate 22% → 12%","More than one in five units came back, and most of them because the appliance did not fit the space it was bought for. The listings stated the dimensions of the product and none of the dimensions the shopper actually has to check.","Appliance Fit and Returns Case Study","How clearance diagrams and a pre-purchase measuring guide cut an appliance brand's return rate from 22% to 12% in eight months.",[178,21],[209,221],{"id":21,"slug":210,"icon":211,"hero_image":212,"is_enabled":8,"sort_order":90,"last_modify":213,"created_at":214,"updated_at":215,"locale_code":14,"name":216,"title":217,"subtitle":218,"meta_title":219,"meta_description":220},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":222,"icon":223,"hero_image":224,"is_enabled":8,"sort_order":31,"last_modify":213,"created_at":225,"updated_at":226,"locale_code":14,"name":227,"title":228,"subtitle":229,"meta_title":230,"meta_description":231},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",1790082615260]