[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-laptop-brand-generation-naming-clarity-en":3,"case-study-blocks-a8ba9791-c461-4f47-a2fd-fb4601388bf2-en":27,"reviews-all-a8ba9791-c461-4f47-a2fd-fb4601388bf2-any-en":138,"case-study-category-ancestors-computers-and-accessories\u002Fcomputers-and-tablets-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-3dbe623c-74d7-46ea-aff0-6f835fc7852e,266342f8-708a-4691-a5af-0f5828849764,a0b8e88d-78b3-4ba8-99b3-b9843b0916af,da896c58-7528-4f3f-b9a9-e7fc6bbeede7-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a8ba9791-c461-4f47-a2fd-fb4601388bf2","laptop-brand-generation-naming-clarity","case-studies\u002Flaptop-brand-generation-naming-clarity-1790060651183.webp",null,true,8,1202,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","Three model years on one search page, and no way to tell them apart","Current-generation share 38% → 84%","A laptop brand refreshes its line every year and kept every past listing live. Shoppers could not tell which year they were buying, so many of them bought neither.","Laptop Generation Naming Case Study","How generation labeling and a retirement process for old model-year listings moved 84% of a laptop brand's sales onto current stock in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","a78df989-7fe2-4995-a562-afd0613df236","computers-and-tablets","computers-and-accessories\u002Fcomputers-and-tablets","Computers & Tablets",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"3f9d824f-6ea1-44c0-af14-43b4d3382d09","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$1.16M \u002F month",{"label":44,"value":45},"Catalog","3 model years of the same 4 configurations, all live",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"01220634-8292-4591-a431-e81aaabf52c1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"84%","+46 pts","Sales on the current generation","38%",{"after":66,"delta":67,"label":68,"before":69},"$1.58M","+36%","Monthly revenue","$1.16M",{"after":71,"delta":72,"label":73,"before":74},"$829","+21%","Average selling price","$684",{"after":76,"delta":77,"label":78,"before":79},"5%","-6 pts","Return rate","11%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"c98ef690-cc73-4872-8996-45ae26553bda","challenge",3,{},{"title":52,"markdown":86},"Search for the brand and three model years appear side by side, in the same chassis, with the same product photography, at three different prices. The listing titles differed by a two-character suffix. A shopper comparing them has no way to know whether the cheaper one is a bargain or a two-year-old processor, so a meaningful share of them left for a competitor whose page answered the question.\n\nThe ones who stayed often bought wrong. Eleven percent of orders came back, and the return comments were consistent: the buyer thought they were getting the current machine. Those returns then landed as negative reviews on the old listing, which sat directly beside the new one in every search result, dragging the whole brand's presence down. Internally the old listings were kept because they still sold — nobody had noticed that most of what they sold was a sale the new listing would otherwise have made at a higher price.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7b98fc9c-2ea5-4beb-ab1c-73ab14d1b125","approach",4,{},{"title":52,"markdown":93},"We made the model year impossible to miss and gave old stock an exit.\n\n- **Generation in the title and the first image frame** of every listing, in the position where shoppers actually compare.\n- **A comparison module on the current listing** placing it against its own predecessor, so the decision happens on the brand's page rather than a competitor's.\n- **A retirement rule** — a generation loses advertising at launch of its successor and is delisted once inventory clears, rather than living forever.\n- **Advertising consolidated on the current generation**, with the prior year left to organic traffic at a clearance price that reads as one.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"3692d795-c8b2-4f2c-b917-09c892120b03","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Flaptop-brand-generation-naming-clarity.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $522k to $711k a month while ACoS falls from 24% to 16% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"9be8dccf-c5fb-4d35-afb9-58329d9e10f7","results",9,{},{"title":52,"markdown":109},"Eighty-four percent of sales now happen on the current generation, up from 38%, and the average selling price rose 21% as a direct consequence — the mix moved, not the price list.\n\nReturns halved, because the most common reason for one was a misunderstanding the page now prevents. Revenue grew 36% while the number of live listings fell, which is the counterintuitive part: the brand was competing against its own back catalog on every search page and paying for the privilege in both margin and returns.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"db574be2-33f1-4ece-9047-3dfb026ce021","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Computing brand","Our own two-year-old laptop was our toughest competitor, and we were the ones keeping it on the shelf.","Director of Sales",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"9e9eabc7-af48-4be6-8f2f-ad8979ca56f2","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"6241c24a-8ac3-44e9-8d80-a2fbaa78bac8","case_ref",12,{"ids":132},[133,134,135,136],"3dbe623c-74d7-46ea-aff0-6f835fc7852e","266342f8-708a-4691-a5af-0f5828849764","a0b8e88d-78b3-4ba8-99b3-b9843b0916af","da896c58-7528-4f3f-b9a9-e7fc6bbeede7",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":106},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,192,207,221],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"monitor-brand-spec-intersection-mapping","case-studies\u002Fmonitor-brand-spec-intersection-mapping-1790060651183.webp",7,1203,"Shoppers search monitors as a spec string, not as a product","+44% sessions","Nobody types “good gaming monitor”. They type a size, a resolution and a refresh rate in that order — and the brand's listings led with a marketing name.","Monitor Spec Keyword Mapping Case","How mapping every monitor SKU to its size, resolution and refresh-rate search string grew sessions 174% and cut ACoS by 14 points.",[21,187],"c89127c7-631c-451f-bf13-3681edd0f3c4","20430868-93a4-42a1-8e6e-ddae330cfb1e","monitors","computers-and-accessories\u002Fmonitors","Monitors",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":168,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"docking-station-connector-self-check","case-studies\u002Fdocking-station-connector-self-check-1790060651183.webp",1204,"Cutting returns on a dock by helping shoppers identify their own port","Return rate 23% → 8%","Almost a quarter of docking stations came back, and virtually none of them were faulty. Buyers could not tell which port their laptop had, and the listing assumed they could.","Docking Station Returns Case Study","How a port self-identification sequence in the image stack cut a docking station brand's return rate from 23% to 8% in five months.",[202,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","40b75fee-1bbb-4bc1-a105-59fac4056004","computer-accessories","computers-and-accessories\u002Fcomputer-accessories","Computer Accessories",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"ssd-brand-data-recovery-service-inclusion","case-studies\u002Fssd-brand-data-recovery-service-inclusion-1790060651183.webp",1205,"Selling the thing that happens after the drive fails","Conversion +71% with the premium intact","Every drive on the page claims reliability, so the claim carries no weight. The brand already included a recovery service nobody was reading about, and that turned out to be the entire argument.","Data Recovery Service Positioning","How leading with an included data recovery service rather than reliability claims lifted an SSD brand's conversion 71% while its price premium held.",[21,202],"d0681d22-2502-4951-beed-b2d338a2206d","data-storage","computers-and-accessories\u002Fdata-storage","Data Storage",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"router-brand-isp-rental-payback","case-studies\u002Frouter-brand-isp-rental-payback-1790060651183.webp",1206,"The real competitor was a line item on the internet bill","New-to-brand orders +134%","A router brand was fighting other routers for people already shopping for routers. The much larger audience was renting equipment from their provider every month and had never considered owning one.","Router Brand Category Expansion Case","How reframing a router purchase against a monthly provider rental fee grew new-to-brand orders 283% and doubled revenue over twelve months.",[231,187],"119e81ea-2a44-44f5-bd31-a47741039864","61649615-4a5f-4402-bce9-0d28763ebddc","networking","computers-and-accessories\u002Fnetworking","Networking",1790082623057]