[{"data":1,"prerenderedAt":259},["ShallowReactive",2],{"case-study-lab-supplies-brand-versus-distributor-catalog-en":3,"case-study-blocks-ed210f0a-7fad-4ebf-adde-c01a47703746-en":27,"reviews-all-ed210f0a-7fad-4ebf-adde-c01a47703746-any-en":160,"case-study-category-ancestors-industrial-and-scientific\u002Flab-and-scientific-en":161,"case-studies-by-ids-93652f47-44f0-44d6-8b3f-c36b43c01cb2,a51b73d7-59d1-4e10-9042-e92f45b4ff12,588d309f-e009-4e68-9698-d162806c4825,019705f5-01a6-40fa-b5e6-68990d96769c-en":173,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,b2229fd7-1f99-4a26-ad08-d1113955c798-en":236},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"ed210f0a-7fad-4ebf-adde-c01a47703746","lab-supplies-brand-versus-distributor-catalog","case-studies\u002Flab-supplies-brand-versus-distributor-catalog-1790060651183.webp",null,true,12,1805,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Competing with a distributor catalog instead of with other sellers","New-to-brand orders +294%","The brand's real competition was never the seller on the next search result. It was a quote request, a purchase order and a two-week wait — and nothing on its listings said so.","Beating the Lab Distributor Catalog","How a lab supplies brand positioned against scientific distributor catalogs — no account, no quote, no minimum — and grew new-to-brand orders 294%.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","b2229fd7-1f99-4a26-ad08-d1113955c798","97123c7e-6ddb-4477-9563-b474be2988b4","lab-and-scientific","industrial-and-scientific\u002Flab-and-scientific","Lab & Scientific",[28,53,80,87,94,116,126,133,144,150],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a453b377-3f23-4a66-a635-0b89ca8d69e2","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$188k \u002F month",{"label":44,"value":45},"Real competitor","Traditional distributor catalogs, not other Amazon sellers",{"label":47,"value":48},"Engagement","Listing SEO + DSP",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"4c7bb0e0-ae6e-4c68-8370-434380a056aa","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"1,220 \u002F mo","+294%","New-to-brand orders","310 \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$427k","+127%","Monthly revenue","$188k",{"after":71,"delta":72,"label":73,"before":74},"44%","+28 pts","Share of revenue from first-time buyers","16%",{"after":76,"delta":77,"label":78,"before":79},"$164","+69%","Average order value","$97",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"55f3b4a8-ce48-41a2-8b76-4bf50fecff1d","challenge",3,{},{"title":52,"markdown":86},"The brand had spent two years optimizing against the four other sellers of similar glassware and reagents on Amazon, and had won that fight without the revenue moving much. The reason is that those four sellers were not where the category's money was. A working lab buys from a scientific distributor: an account, a catalog number, a quote for anything unusual, a purchase order, an account minimum and a lead time measured in weeks.\n\nThat is an enormous amount of friction, and it is invisible to anyone benchmarking against Amazon competitors. The brand's listings read as a slightly cheaper alternative to the seller above it, when the argument that would actually move a lab manager — that the same item arrives in two days with no account, no quote and no minimum order — was never made anywhere on the page.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"d61101eb-2251-46cb-8ceb-2ba5ac32e763","approach",4,{},{"title":52,"markdown":93},"We changed the thing the page compares itself to.\n\n- **The friction named explicitly** — no account, no quote, no minimum order, in the image stack and the first bullet.\n- **Equivalence published where it belongs** — the cross-reference table lives in the brand's own store and its off-Amazon pages, because another company's catalog numbers do not go on a detail page; the listing states grade, purity and volume precisely enough to match a line item.\n- **Grade, purity and volume stated the way a requisition states them**, since that is the form the buyer arrives with.\n- **DSP aimed at research and institutional audiences** off Amazon, where the brand was previously absent entirely and the friction argument lands hardest.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"ecfcf5f5-b49b-4ea4-b4cd-e88e4728fb0a","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Interviews and order notes used to reconstruct what a lab actually does when it needs this item, start to finish.","Mapping the real alternative",{"text":105,"title":106},"Grade, purity, volume and catalog equivalences added across 140 SKUs so a distributor line item can be matched on sight.","Publishing the equivalences",{"text":108,"title":109},"Listings rebuilt around the purchasing process rather than the product spec, which was already accurate.","Rewriting the argument",{"text":111,"title":112},"DSP audiences built around research and institutional intent, driving first-time buyers to the catalog.","Opening the off-Amazon channel",{"text":114,"title":115},"New-to-brand tracked as the primary metric, since the entire thesis was about buyers not previously on Amazon at all.","Measuring first-time buyers",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"4f41dec6-04ca-4dd6-a601-4147cc448bab","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Flab-supplies-brand-versus-distributor-catalog.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $85k to $192k a month while ACoS falls from 34% to 22% across the 12-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"3e321c33-ad12-48f7-8385-d752dcc7e753","results",9,{},{"title":52,"markdown":132},"New-to-brand orders almost quadrupled — 310 to **1,220 a month** — and revenue more than doubled to $427k.\n\nAverage order value rose 69%, because a lab that discovers it can order here without a purchase order does not order one flask; it orders the week's list. The competitive set that had absorbed two years of effort turned out to be almost irrelevant: the growth came entirely from buyers who had never bought this category on Amazon before.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"473958a4-2a31-4497-91a3-2ec9f5b933a4","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Lab supplies brand","We were winning a fight against four other sellers. Our customers were not choosing between us and them, they were choosing between us and a purchase order.","Founder",{"id":145,"case_study_id":4,"type":146,"position":147,"is_enabled":8,"config":148,"locale_code":14,"data":149},"383a6bfa-9a64-4c88-84bc-4bc7cb31f708","service_ref",11,{},{"title":52},{"id":151,"case_study_id":4,"type":152,"position":9,"is_enabled":8,"config":153,"locale_code":14,"data":159},"58098de6-86d6-4685-85d7-a7693a4efc91","case_ref",{"ids":154},[155,156,157,158],"93652f47-44f0-44d6-8b3f-c36b43c01cb2","a51b73d7-59d1-4e10-9042-e92f45b4ff12","588d309f-e009-4e68-9698-d162806c4825","019705f5-01a6-40fa-b5e6-68990d96769c",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":9},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[174,191,207,222],{"id":155,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"filament-brand-print-profile-support-repeat","case-studies\u002Ffilament-brand-print-profile-support-repeat-1790060651183.webp",7,1806,"The second spool is the business: support as a retention lever","Repeat purchase 27% → 58%","A filament brand was acquiring customers efficiently and losing them on the first failed print. Publishing tested settings for the printers people actually own turned a one-off purchase into a habit.","3D Printing Profile Support Case","How publishing tested print profiles per printer model turned a filament brand's one-off buyers into repeat customers, lifting ninety-day repeat purchase to 58%.",[185,186],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","c57d0705-39e2-4370-b4f9-0b8d246161d6","3d-printing","industrial-and-scientific\u002F3d-printing","3D Printing",{"id":156,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"material-handling-preassembled-variant","case-studies\u002Fmaterial-handling-preassembled-variant-1790060651183.webp",13,1807,"Selling the two hours of labor, not just the steel","Revenue +112% on a pre-assembled option","The brand's shelving and carts shipped flat and took a warehouse team most of a morning to build. Adding a pre-assembled option changed which buyer could say yes.","Pre-Assembled Variant Case Study","How adding a pre-assembled variant to a material handling catalog removed hidden labor cost from the purchase and grew revenue 112% in thirteen months.",[186,202],"c89127c7-631c-451f-bf13-3681edd0f3c4","9b5578bc-1044-4740-9a68-c6fdbbc6f350","material-handling","industrial-and-scientific\u002Fmaterial-handling","Material Handling",{"id":157,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"food-service-equipment-downtime-cost-argument","case-studies\u002Ffood-service-equipment-downtime-cost-argument-1790060651183.webp",14,1808,"The machine costs $900 more and one broken service costs $4,000","Conversion 2.1% → 4.4%","A commercial kitchen brand's machines looked identical in photographs to light-duty units at half the price. The difference is what happens at 7pm on a Friday, and no listing had ever put a number on it.","Downtime Cost Positioning Case","How framing commercial kitchen equipment around duty cycle and the cost of a lost service, not sticker price, doubled conversion against light-duty rivals.",[22,185],"245bae09-d0d9-4ecc-bc60-0da13c6592fd","food-service-equipment","industrial-and-scientific\u002Ffood-service-equipment","Food Service Equipment",{"id":158,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"medical-supplies-lifetime-value-bidding","case-studies\u002Fmedical-supplies-lifetime-value-bidding-1790060651183.webp",1809,"Bidding on what a clinic is worth, not on what it orders first","New-to-brand orders +218%","The brand judged every campaign on the profitability of a single order in a category where the first order is a test and the thirtieth is the business. Repricing the click to a clinic's real value let it outbid everyone.","Lifetime Value Bidding Case Study","How switching Amazon bid targets from first-order profitability to modeled account lifetime value grew new-to-brand orders 218% for a medical supplies brand.",[186,202],"65aa485b-ecd8-4c05-ada1-0ab2716fe8de","professional-medical-supplies","industrial-and-scientific\u002Fprofessional-medical-supplies","Professional Medical Supplies",[237,249],{"id":21,"slug":238,"icon":239,"hero_image":240,"is_enabled":8,"sort_order":56,"last_modify":241,"created_at":242,"updated_at":243,"locale_code":14,"name":244,"title":245,"subtitle":246,"meta_title":247,"meta_description":248},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":250,"icon":251,"hero_image":252,"is_enabled":8,"sort_order":83,"last_modify":241,"created_at":253,"updated_at":243,"locale_code":14,"name":254,"title":255,"subtitle":256,"meta_title":257,"meta_description":258},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-07-29T14:13:30.127513+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",1790082628233]