[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-knitting-yarn-dye-lot-replenishment-en":3,"case-study-blocks-eca0fb75-1fa3-4b59-9411-d56e54b7b64c-en":27,"reviews-all-eca0fb75-1fa3-4b59-9411-d56e54b7b64c-any-en":138,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fknitting-and-crochet-en":139,"case-studies-by-ids-a8b4cc12-8b63-4ce5-959a-655618ded434,a0801c45-71d1-4bc0-a033-b6d967e38956,0c646591-1651-4c0f-a5fb-9a5b22effcb5,1c5debfd-0cf4-48cd-a72a-474ef28bb775-en":151,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":211},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"eca0fb75-1fa3-4b59-9411-d56e54b7b64c","knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",null,true,9,1904,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","480396d4-46cc-4ca8-b428-b49520cb59cb","knitting-and-crochet","arts-crafts-and-sewing\u002Fknitting-and-crochet","Knitting & Crochet",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"133ae062-c6e4-432f-a318-7164914cb814","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$62k \u002F month",{"label":44,"value":45},"Product","Hand-dyed and mill-dyed yarn, 28 colorways",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"71a2fed6-6fd0-4177-97a5-e23178b4edc6","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7.4","+139%","Skeins per order","3.1",{"after":66,"delta":67,"label":68,"before":69},"$121k","+95%","Monthly revenue","$62k",{"after":71,"delta":72,"label":73,"before":74},"12%","-32 pts","Single-skein test orders","44% of orders",{"after":76,"delta":77,"label":78,"before":79},"1%","-8 pts","Reviews mentioning color mismatch","9%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"22a144fa-39c7-4f40-a7e2-f1f97a79fba3","challenge",3,{},{"title":52,"markdown":86},"Yarn dyed in separate batches is not quite the same color, and an experienced knitter can see the line across a finished sweater where the second lot started. Everyone in this category knows it, and it governs how they buy: either enough for the entire project in one order, or nothing.\n\nThe brand's listings were silent on the subject. Faced with silence, the careful shopper does the careful thing — orders one skein to inspect, then comes back for the rest weeks later, by which point the lot has usually changed and the fear was self-fulfilling. Forty-four percent of orders were single skeins, and the color-mismatch complaints in the reviews were the brand's own process being described back to it.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"41d79cc5-8686-4feb-89d6-cbaa03e6553d","approach",4,{},{"title":52,"markdown":93},"We answered the question the category asks silently.\n\n- **Lot policy stated on the page** — one order ships from one lot, and how much of a given lot is currently available.\n- **Project quantities offered directly** — sweater, shawl and blanket quantities as selectable options rather than a number the shopper has to work out.\n- **Lot availability surfaced in stock planning**, so a colorway nearing the end of a lot is flagged rather than quietly sold down.\n- **Search language matched to the fear** — the terms knitters use about lots and matching, which the listings had never contained.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"c1c141cc-1fc7-4da3-a19f-9b37fa0a4518","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fknitting-yarn-dye-lot-replenishment.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $28k to $67k a month while ACoS falls from 36% to 23% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"44046848-47be-48f0-83f4-692eb38bbde2","results",{},{"title":52,"markdown":109},"Skeins per order went from 3.1 to **7.4** and revenue grew 95% — the gap between the two is the order count, which fell about a fifth as the corrective second order stopped happening. This was not a pricing or a traffic change; it was the same customers buying, once, the amount they had always intended to buy.\n\nSingle-skein test orders fell from 44% to 12%, and color-mismatch reviews all but disappeared, because the mismatch had mostly been created by the two-stage buying pattern the silence caused. The yarn never changed; the brand simply stopped making people find out the hard way.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"aa41e349-ded8-4e27-8430-1ad8ea184cdc","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Yarn brand","Every knitter's first question is about dye lots. Our listings had no answer, so they answered it themselves by ordering one skein.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"ea93a3c0-e12f-4f1f-ba61-56c3874914f8","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"0a197ab0-b70a-424e-a54b-a7b0b4a472aa","case_ref",12,{"ids":132},[133,134,135,136],"a8b4cc12-8b63-4ce5-959a-655618ded434","a0801c45-71d1-4bc0-a033-b6d967e38956","0c646591-1651-4c0f-a5fb-9a5b22effcb5","1c5debfd-0cf4-48cd-a72a-474ef28bb775",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":130},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,168,183,197],{"id":133,"slug":153,"cover_image":154,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":155,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":156,"headline_metric":157,"summary":158,"meta_title":159,"meta_description":160,"service_ids":161,"published_at":11,"category_id":164,"category_slug":165,"category_path":166,"category_name":167,"category_is_enabled":8},"craft-supplies-tutorial-demand-engine","case-studies\u002Fcraft-supplies-tutorial-demand-engine-1790060651183.webp",1905,"Teaching the project that the materials are for","Project-term revenue $12k → $251k \u002F mo","Nobody wakes up wanting adhesive vinyl. They want the thing it makes. A craft supplies brand was competing on the material term and ignoring the far bigger search around the project itself.","Tutorial-Led Craft Demand Study","How project-led content and how-to keyword targeting grew a craft supplies brand 193% by capturing demand before the material was chosen.",[162,163],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","b16304ea-36c4-4f42-a89b-37ca7f35efce","craft-supplies","arts-crafts-and-sewing\u002Fcraft-supplies","Craft Supplies",{"id":134,"slug":169,"cover_image":170,"brand_name":7,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":172,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":173,"headline_metric":174,"summary":175,"meta_title":176,"meta_description":177,"service_ids":178,"published_at":11,"category_id":179,"category_slug":180,"category_path":181,"category_name":182,"category_is_enabled":8},"jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",6,1906,"Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[21,163],"c189cb1b-eef5-4211-aebb-9bcb39a88762","jewelry-making","arts-crafts-and-sewing\u002Fjewelry-making","Jewelry Making",{"id":135,"slug":184,"cover_image":185,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":186,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":187,"headline_metric":188,"summary":189,"meta_title":190,"meta_description":191,"service_ids":192,"published_at":11,"category_id":193,"category_slug":194,"category_path":195,"category_name":196,"category_is_enabled":8},"resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",1907,"A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[21,22],"8695fa11-c388-4d08-bc52-4eca35cd6da8","resin-and-epoxy-crafts","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","Resin & Epoxy Crafts",{"id":136,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",1908,"Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[21,163],"05c3123e-ce17-48fb-8604-76c6e7f8b111","model-and-hobby-building","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","Model & Hobby Building",[212,224],{"id":21,"slug":213,"icon":214,"hero_image":215,"is_enabled":8,"sort_order":83,"last_modify":216,"created_at":217,"updated_at":218,"locale_code":14,"name":219,"title":220,"subtitle":221,"meta_title":222,"meta_description":223},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":225,"icon":226,"hero_image":227,"is_enabled":8,"sort_order":228,"last_modify":216,"created_at":229,"updated_at":218,"locale_code":14,"name":230,"title":231,"subtitle":232,"meta_title":233,"meta_description":234},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",1790082616202]