[{"data":1,"prerenderedAt":251},["ShallowReactive",2],{"case-study-kids-electronics-review-velocity-seasonality-en":3,"case-study-blocks-a244878d-cf48-4b0e-9239-85187dcedd94-en":27,"reviews-all-a244878d-cf48-4b0e-9239-85187dcedd94-any-en":167,"case-study-category-ancestors-toys-and-games\u002Fkids-electronics-en":168,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":179,"case-studies-by-ids-4968cc56-c10b-49af-9284-14c373edb0a8,0b89eb0b-6e33-45dc-8eba-d27addffd861,9f5a3a87-66c7-49e4-b1ce-2859dca10b51,303309e9-a362-456c-ba10-63bc24601de4-en":203},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a244878d-cf48-4b0e-9239-85187dcedd94","kids-electronics-review-velocity-seasonality","case-studies\u002Fkids-electronics-review-velocity-seasonality-1790060651183.webp",null,true,14,416,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","A year's worth of reviews arriving in six weeks, then silence","Non-Q4 revenue share 22% → 47%","A kids' electronics brand sold almost everything in December, so its reviews arrived in one burst and its ranking decayed for the other eleven months. Building non-gift demand fixed the ranking, not just the revenue.","Seasonal Review Velocity Case Study","How non-gift use cases spread a kids' electronics brand's demand across the year, lifting non-Q4 revenue share from 22% to 47% and revenue 51%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","a3ccd59b-e20f-4416-b48f-0293877eb46b","kids-electronics","toys-and-games\u002Fkids-electronics","Kids' Electronics",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"7b8872bb-afab-4430-8a6f-58753714a7ff","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$246k \u002F month average",{"label":44,"value":45},"Pattern","78% of annual revenue in Q4",{"label":47,"value":48},"Engagement","PPC + creative",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"018d587e-ace1-44e8-bc3a-df4ee2811255","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"47%","+25 pts","Share of revenue outside Q4","22%",{"after":66,"delta":67,"label":68,"before":69},"$310k","+26%","Monthly revenue, annual average","$246k",{"after":71,"delta":72,"label":73,"before":74},"88","+363%","Reviews per month, Feb–Sep","19",{"after":76,"delta":77,"label":78,"before":79},"#9","+32 positions","Organic rank, hero term, in June","#41",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7052f6ec-a179-4d5b-a8e8-7295e0b54424","challenge",3,{},{"title":52,"markdown":86},"Seventy-eight percent of the year's sales happened in the gifting quarter, and so did seventy-eight percent of the reviews. That concentration did more damage than the revenue numbers suggested.\n\nAmazon's ranking weighs recent sales and recent reviews. A listing that sells enormously in December and quietly from February to September looks, by June, like a product losing relevance — its rank decays month by month until the next Christmas buys it back at full advertising price. The brand had been treating this as a fact of a gifting category. It was actually a self-inflicted loop: the listings only spoke about gifting, so nobody had a reason to buy one in June, so the rank fell, so the next December cost more to win.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a94eaa89-3602-4883-b1d0-acbbd696aeb7","approach",4,{},{"title":52,"markdown":93},"We gave the product reasons to be bought in the other nine months.\n\n- **Non-gift use cases built into the creative** — travel and car journeys, screen-time alternatives, holiday-break activity — each with its own frame in the image stack.\n- **Occasion keywords beyond December** — school holidays, road trips, rainy-day, summer break — targeted as their own clusters.\n- **Spend redistributed across the calendar**, holding budget in the quiet months rather than concentrating it where competition is fiercest and most expensive.\n- **Review velocity tracked as a metric in its own right**, with the Request a Review automation running on every order all year instead of only after the December wave.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"7e198f93-89d9-4003-82f4-a67c30e2075b","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Rank decay mapped month by month against review arrival","Non-gift use cases identified from existing review language","Budget held back from the December peak for the first time","Months 1–4","Diagnose",{"items":109,"label":113,"title":114},[110,111,112],"Travel and school-holiday creative shipped","Off-season keyword clusters launched with their own budgets","Reviews per month in the quiet period up from 19 to 54","Months 5–9","Build the off-season",{"items":116,"label":120,"title":121},[117,118,119],"Entered Q4 from rank #9 rather than #41","Peak-season ACoS fell as less rank had to be repurchased","Non-Q4 revenue share reached 47%","Months 10–14","Compound",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"431c6381-abc0-431e-aeb0-6b0abaa8dd29","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fkids-electronics-review-velocity-seasonality.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $111k to $167k a month while ACoS falls from 34% to 23% across the 14-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"4ad0581e-aa9a-4a97-ba78-d6fc06c2d010","results",9,{},{"title":52,"markdown":138},"Revenue outside the gifting quarter went from 22% to **47%** of the total, and the annual average rose 26%.\n\nThe ranking explains most of it. By holding sales and review velocity through the quiet months, the hero listing entered the following December at #9 instead of #41 — so the peak began from a position the brand had held all year rather than one it had to buy back. A flatter year is worth more than a taller December, because the December is cheaper when the rest of the year has already been paid for.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"e70f4f98-79e0-4c6c-8dac-49112427840b","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Kids' electronics brand","Every year we spent the fall buying back a ranking we'd let go of in February. It took us a long time to see that as a choice.","Head of E-commerce",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"dac74cef-df5f-4eda-8ad3-ac1e1388d293","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":166},"c972bda5-694f-4e6a-96d1-bb881b50f37d","case_ref",12,{"ids":161},[162,163,164,165],"4968cc56-c10b-49af-9284-14c373edb0a8","0b89eb0b-6e33-45dc-8eba-d27addffd861","9f5a3a87-66c7-49e4-b1ce-2859dca10b51","303309e9-a362-456c-ba10-63bc24601de4",{"title":52},[],[169],{"id":170,"parent_id":7,"path":171,"slug":171,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":172,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"intro":7,"meta_title":176,"meta_description":177,"case_count":178},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":31,"last_modify":184,"created_at":196,"updated_at":197,"locale_code":14,"name":198,"title":199,"subtitle":200,"meta_title":201,"meta_description":202},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[204,219,230,241],{"id":162,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"sensory-toy-amazons-choice-badge","case-studies\u002Fsensory-toy-amazons-choice-badge-1790060651183.webp",417,"Winning the badge, then learning how to keep it","Badge held 34 of 38 weeks","In a category of near-identical cheap impulse buys, the small label above one search result decides most of the sales. This brand had won it three times and lost it within days on every occasion.","Amazon's Choice Badge Case Study","How price stability, unbroken availability and term-level conversion let a sensory toy brand hold the Amazon's Choice badge for 34 of 38 weeks.",[214,22],"a507b11d-88fb-4b74-98a2-0661de716593","629c466f-dbce-4fb6-b33d-9b87c64d4140","fidget-and-sensory-toys","toys-and-games\u002Ffidget-and-sensory-toys","Fidget & Sensory Toys",{"id":163,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":173,"category_is_enabled":8},"toy-brand-age-range-search-alignment","case-studies\u002Ftoy-brand-age-range-search-alignment-1790060651183.webp",400,"Nobody searches for a toy without saying how old the child is","Age-qualified sessions 11% → 44%","A toy brand's catalog carried no age attributes and no age language, so it was filtered out of the way almost every parent narrows the category. Fixing that changed where the listings appeared, not what they said.","Amazon Toy Age Range SEO Case","How age attributes and age-modified keywords moved a toy brand from 11% to 44% age-qualified sessions and grew revenue 67% in nine months.",[229,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":164,"slug":231,"cover_image":232,"brand_name":7,"is_anonymized":8,"period_months":233,"is_enabled":8,"sort_order":234,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":235,"headline_metric":236,"summary":237,"meta_title":238,"meta_description":239,"service_ids":240,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":173,"category_is_enabled":8},"toy-brand-gift-shopper-conversion","case-studies\u002Ftoy-brand-gift-shopper-conversion-1790060651183.webp",7,401,"Selling to someone who will never open the box","Gift-window conversion +48%","Most of this brand's buyers were purchasing for a child they would not see unwrap it. The listings were written for a parent in the room, and the gift mechanics Amazon already offers were switched off.","Amazon Gift Shopper Conversion Case","How gift options, gift-intent copy and receipt-free packaging lifted a toy brand's conversion 48% in the gifting window and cut returns by a third.",[21,214],{"id":165,"slug":242,"cover_image":243,"brand_name":7,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":245,"headline_metric":246,"summary":247,"meta_title":248,"meta_description":249,"service_ids":250,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":173,"category_is_enabled":8},"toy-brand-search-query-share-gap","case-studies\u002Ftoy-brand-search-query-share-gap-1790060651183.webp",402,"Seen by everyone, bought by almost nobody","Purchase share 6% → 19%","On its twenty most important search terms this brand already held a quarter of the impressions and a sixteenth of the purchases. The problem was never visibility — it was where each term leaked between being seen and being bought.","Search Query Performance Gap Case","How a term-by-term impression-to-purchase funnel analysis tripled a toy brand's purchase share on its top keywords and grew revenue 52%.",[229,22],1790082636866]