[{"data":1,"prerenderedAt":229},["ShallowReactive",2],{"case-study-kids-craft-toy-vs-supply-pools-en":3,"case-study-blocks-f33ad68f-0bef-4410-adff-e530756f75f6-en":27,"reviews-all-f33ad68f-0bef-4410-adff-e530756f75f6-any-en":138,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fkids-craft-supplies-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-dce05b6d-0abd-4fa0-91db-5a35e2009831,1517f5ef-a960-41e5-bd62-f79e5fa85f64,6560be4e-e8e8-41d6-9f5c-ee35af910cb8,5a837448-a42f-47ba-87f4-89faec56d7f6-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f33ad68f-0bef-4410-adff-e530756f75f6","kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",null,true,9,1910,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","064d562c-aae7-4e40-9146-267e7d4ff304","kids-craft-supplies","arts-crafts-and-sewing\u002Fkids-craft-supplies","Kids' Craft Supplies",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9f394572-0154-451f-9b5d-8e78aae7f73f","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$88k \u002F month",{"label":44,"value":45},"Problem","One campaign structure serving two unrelated demand pools",{"label":47,"value":48},"Engagement","PPC + creative & content",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ce5e5e70-939d-4c86-9e73-fb0ad06092fe","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"22%","-22 pts","Blended ACoS","44%",{"after":66,"delta":67,"label":68,"before":69},"$180k","+104%","Monthly revenue","$88k",{"after":71,"delta":72,"label":73,"before":74},"$79k \u002F mo","+276%","Supply-intent revenue","$21k \u002F mo",{"after":76,"delta":77,"label":78,"before":79},"7%","-24 pts","Wasted spend on mismatched queries","31%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"9d34a898-a5c3-42d5-bae4-496b2add6e13","challenge",3,{},{"title":52,"markdown":86},"The same box of craft materials is bought by a parent looking for an activity and by someone stocking a classroom or a childcare room. Those are not two segments of one market; they are two markets. The first compares the product against toys, buys one, and is influenced by how fun it looks. The second compares it against bulk supplies, buys eight, and cares about quantity and washability.\n\nEverything ran through one campaign structure with one set of bids and one creative. The result was a blended ACoS of 44% that described neither audience: bids too high for the low-value toy queries and too low to win the supply ones, and 31% of spend going to queries the listing was not written for.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"2e128ff1-11eb-41b4-961f-586809a7d8f1","approach",4,{},{"title":52,"markdown":93},"We split one market back into the two it had always been.\n\n- **Query classification** — every search term coded as toy intent, supply intent or ambiguous, then reconciled against what each actually ordered.\n- **Two campaign structures with separate budgets and bid logic**, so the value of a classroom order is not averaged against a single impulse buy.\n- **Two creative treatments** — the activity and the outcome for the toy pool; quantity, durability and cleanup for the supply pool.\n- **Negatives run in both directions**, so each structure stops paying for the other's traffic.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"d61160ee-1bcb-441e-8465-453a3f6cedf8","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fkids-craft-toy-vs-supply-pools.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $40k to $81k a month while ACoS falls from 44% to 22% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"c63d03ba-07bb-4243-b5c8-e4165a96a0f4","results",{},{"title":52,"markdown":109},"Blended ACoS halved from 44% to **22%**, and revenue grew 104% to $180k a month.\n\nThe supply pool did most of the work — it nearly quadrupled, because it had been systematically underbid by an average that the much larger toy-query volume was setting. Wasted spend on mismatched queries fell from 31% to 7%. Neither product nor price changed; the account simply stopped pretending that two audiences were one.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"d958900e-3923-4b4c-bb26-634894b5295a","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Kids' craft brand","Our ACoS number was the average of one campaign we were overpaying for and another we were losing. It described neither.","E-commerce Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"50f91c45-7312-45bd-840a-7a2ca3c1750d","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"1cd09106-7e1f-463f-ad47-82ee03d63af6","case_ref",12,{"ids":132},[133,134,135,136],"dce05b6d-0abd-4fa0-91db-5a35e2009831","1517f5ef-a960-41e5-bd62-f79e5fa85f64","6560be4e-e8e8-41d6-9f5c-ee35af910cb8","5a837448-a42f-47ba-87f4-89faec56d7f6",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":130},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,204,215],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",2302,"2026-09-22T11:13:31.273442+00:00","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[187,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","fd32b7be-3d2b-4775-b26c-492a1b8c4741","candle-and-soap-making","arts-crafts-and-sewing\u002Fcandle-and-soap-making","Candle & Soap Making",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[203,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":207,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",13,1901,"Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[21,203],{"id":136,"slug":216,"cover_image":217,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":225,"category_slug":226,"category_path":227,"category_name":228,"category_is_enabled":8},"art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",1902,"Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[187,22],"df79725a-05e8-469c-8873-03e6a6aaafc9","painting-drawing-and-art-supplies","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","Painting, Drawing & Art Supplies",1790082616725]