[{"data":1,"prerenderedAt":263},["ShallowReactive",2],{"case-study-kids-craft-kit-browse-node-fix-en":3,"case-study-blocks-2621d5bf-1b1d-47b2-8382-5b09230d1d8b-en":27,"reviews-all-2621d5bf-1b1d-47b2-8382-5b09230d1d8b-any-en":166,"case-study-category-ancestors-toys-and-games\u002Farts-and-crafts-for-kids-en":167,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":178,"case-studies-by-ids-4c4fb97a-7d39-45cc-a802-07203aa46220,0648ae93-c869-4830-888a-372a7dfbba86,d708a278-8450-4eb3-b951-c7debf640c1d,90bb2182-b28f-4172-b077-65514e3e0b4e-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"2621d5bf-1b1d-47b2-8382-5b09230d1d8b","kids-craft-kit-browse-node-fix","case-studies\u002Fkids-craft-kit-browse-node-fix-1790060651183.webp",null,true,6,410,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Filed under the wrong shelf for two years","+79% sessions","A kids' craft kit brand had been classified into adult hobby nodes at launch. It was competing with professional art supplies, invisible in the kids' category, and nobody had thought to check.","Amazon Browse Node Correction Case","How correcting misclassified browse nodes grew a kids' craft brand's sessions 79% and more than doubled revenue in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","d2970aeb-bda1-4395-9af7-008fe034f5dd","arts-and-crafts-for-kids","toys-and-games\u002Farts-and-crafts-for-kids","Arts & Crafts for Kids",[28,53,80,87,94,121,131,138,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"bffc054c-d9bd-4b37-a1be-b5d440836f38","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$72k \u002F month",{"label":44,"value":45},"Problem","31 ASINs classified into adult art-supply nodes",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ea18ab2c-58e5-4a6b-810c-535be8bc810e","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"61k \u002F mo","+79%","Sessions","34k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$149k","+107%","Monthly revenue","$72k",{"after":71,"delta":72,"label":73,"before":74},"#31 in kids' craft kits","category change","Best Seller Rank, hero kit","#2,140 in art supplies",{"after":76,"delta":77,"label":78,"before":79},"23%","-14 pts","ACoS","37%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"cb9bedd2-3f3d-4981-91af-6b8cf665cbe7","challenge",3,{},{"title":52,"markdown":86},"The kits are for six-to-ten-year-olds. Amazon had them filed alongside professional acrylics and archival paper, because whoever created the listings two years earlier picked the first plausible node in the dropdown and nobody revisited it.\n\nEverything downstream of that choice was wrong. The kits ranked nowhere in a category full of pigments and brushes, so their Best Seller Rank was meaningless and their badge eligibility non-existent. They were absent from the kids' craft browse tree entirely — which is where gift shoppers browse — and Amazon's own recommendation carousels paired them with products for adults, so the “customers also bought” surface sent no relevant traffic at all. Advertising had been covering the gap at a 37% ACoS, which is the price of buying traffic that classification should have delivered free.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"5e204372-b537-4927-92d7-688dfd545238","approach",4,{},{"title":52,"markdown":93},"We put the catalog on the right shelf and rebuilt around it.\n\n- **Node audit and correction** across all 31 ASINs, moving them into the children's craft-kit tree their packaging already claimed.\n- **Attribute completion** — age grade, skill level and kit contents, which is what the corrected nodes use to filter.\n- **Copy realigned to the new neighborhood**, since the competitive set changed from art supplies to birthday-gift kits overnight.\n- **Campaign rebuild** against the new category's terms, with the adult art-supply keywords negated out.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":98},"193eecf0-8d86-4317-b7f1-da61483c794b","timeline",{},{"title":52,"phases":99},[100,107,114],{"items":101,"label":105,"title":106},[102,103,104],"Node structure mapped against the packaging's own age grade","31 ASINs recategorized through category listing reports","Age and skill attributes completed","Weeks 1–3","Diagnose and refile",{"items":108,"label":112,"title":113},[109,110,111],"Hero kit entered the kids' craft ranking and reached the first page of its node","Recommendation carousels began pairing kits with each other","Sessions up by half","Months 2–3","Re-rank",{"items":115,"label":119,"title":120},[116,117,118],"Copy and imagery rewritten for the gift-shopper neighborhood","Adult art-supply terms negated out of every campaign","ACoS down 14 points on a larger budget","Months 4–6","Consolidate",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":128},"7b282cb2-1a6a-455d-bc38-35310214fd92","media",8,{"images":126},[127],"case-studies\u002Fdashboards\u002Fkids-craft-kit-browse-node-fix.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $32k to $67k a month while ACoS falls from 37% to 23% across the 6-month engagement.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"e66283dc-31f7-4528-975c-e957dc817819","results",9,{},{"title":52,"markdown":137},"Sessions went from 34k to **61k a month** and revenue more than doubled, from a change that touched no copy, no price and no product.\n\nClassification is a distribution decision disguised as a data-entry field. In the right node the kits earned a real rank, appeared in the browse path gift shoppers use, and started being recommended next to each other rather than next to archival paper. ACoS fell fourteen points because advertising stopped having to pay for the traffic the category was now providing.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"7c7b48ad-6a5e-447b-a08f-da2734a5ab63","quote",10,{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Kids' craft brand","We assumed being in the wrong category was a technicality. It turned out to be the reason nobody could find us.","Founder",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"88aca914-204f-45ab-8cd9-e1af249f8486","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"8ff6e031-469a-4d71-8251-bbfd8d1b9682","case_ref",12,{"ids":160},[161,162,163,164],"4c4fb97a-7d39-45cc-a802-07203aa46220","0648ae93-c869-4830-888a-372a7dfbba86","d708a278-8450-4eb3-b951-c7debf640c1d","90bb2182-b28f-4172-b077-65514e3e0b4e",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":171,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"intro":7,"meta_title":175,"meta_description":176,"case_count":177},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[179,191],{"id":21,"slug":180,"icon":181,"hero_image":182,"is_enabled":8,"sort_order":83,"last_modify":183,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":192,"icon":193,"hero_image":194,"is_enabled":8,"sort_order":195,"last_modify":183,"created_at":196,"updated_at":185,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[203,218,233,248],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"baby-toy-safety-certification-content","case-studies\u002Fbaby-toy-safety-certification-content-1790060651183.webp",411,"Putting the test certificates on the page, not in the drawer","Conversion 5.8% → 8.6%","A baby toy brand tested every product to standards its competitors did not meet, and mentioned none of it on Amazon. The buyer is a first-time parent deciding what goes in a baby's mouth.","Baby Toy Safety Content Case Study","How putting material and safety-testing detail into the listing lifted a baby toy brand's conversion 48% and cut pre-purchase questions by two thirds.",[21,213],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","57efae02-77fd-472c-b7e2-75b9c99c5cdc","baby-and-toddler-toys","toys-and-games\u002Fbaby-and-toddler-toys","Baby & Toddler Toys",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",412,"Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[228],"c89127c7-631c-451f-bf13-3681edd0f3c4","0d74249c-28ba-4cf2-bfc5-f15684635393","pretend-play-and-dress-up","toys-and-games\u002Fpretend-play-and-dress-up","Pretend Play & Dress Up",{"id":163,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":236,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":237,"headline_metric":238,"summary":239,"meta_title":240,"meta_description":241,"service_ids":242,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",413,"Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[243,228],"119e81ea-2a44-44f5-bd31-a47741039864","ea88c7c4-6de5-4908-9775-e279882d835c","outdoor-play","toys-and-games\u002Foutdoor-play","Outdoor Play",{"id":164,"slug":249,"cover_image":250,"brand_name":7,"is_anonymized":8,"period_months":251,"is_enabled":8,"sort_order":252,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":253,"headline_metric":254,"summary":255,"meta_title":256,"meta_description":257,"service_ids":258,"published_at":11,"category_id":259,"category_slug":260,"category_path":261,"category_name":262,"category_is_enabled":8},"rc-brand-lithium-battery-compliance","case-studies\u002Frc-brand-lithium-battery-compliance-1790060651183.webp",7,414,"Fifteen of nineteen products could not ship Prime","Prime-eligible ASINs 4 → 19","An RC brand's lithium battery documentation had never been filed correctly, so most of its catalog was stuck on slow merchant fulfillment while competitors delivered in two days.","RC Toy Battery Compliance Case","How correct lithium battery documentation restored FBA and Prime eligibility for 15 RC products and grew revenue 82% in seven months.",[22],"476409bc-85b6-49ab-9454-49f9ee32e1a0","vehicles-and-rc","toys-and-games\u002Fvehicles-and-rc","Vehicles & RC",1790082636791]