[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-keyboard-brand-learning-app-compatibility-en":3,"case-study-blocks-2424d2d7-3c82-4079-ae2c-1c7bf8708a16-en":27,"reviews-all-2424d2d7-3c82-4079-ae2c-1c7bf8708a16-any-en":139,"case-study-category-ancestors-musical-instruments\u002Fkeyboards-and-pianos-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-bb9e8fe0-9ad1-4e84-b70b-2048440f2567,07015402-3dba-4f55-9e99-4e77d04c93f9,29a0414c-2697-41db-857e-84f4c1f503a8,3b00647c-04a0-4023-823b-34b7f3f7666d-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"2424d2d7-3c82-4079-ae2c-1c7bf8708a16","keyboard-brand-learning-app-compatibility","case-studies\u002Fkeyboard-brand-learning-app-compatibility-1790060651183.webp",null,true,7,2305,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","The keyboard is chosen by the app the learner already uses","+74% revenue, same hardware","Adult beginners pick a learning app first and a keyboard second. The brand's instruments worked with all of them and said so nowhere.","Learning App Compatibility Case","How stating learning-app and MIDI compatibility took a digital keyboard brand's revenue up 74% among adult beginners in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c2c65302-e829-4d98-9212-5ba14ff63f05","keyboards-and-pianos","musical-instruments\u002Fkeyboards-and-pianos","Keyboards & Pianos",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"57a75a22-0b85-469e-b513-1b4a0c389c04","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$121k \u002F month",{"label":44,"value":45},"Buyer","Adult self-taught beginners, app-led",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"6eda01ba-7f1e-4d7b-92ef-20f2ba250f04","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$211k","+74%","Monthly revenue","$121k",{"after":66,"delta":67,"label":68,"before":69},"8.7%","+50%","Conversion rate","5.8%",{"after":71,"delta":72,"label":73,"before":74},"380","+1,800%","Ranking keywords with app or MIDI intent","20",{"after":76,"delta":77,"label":78,"before":79},"4.1%","-5.1 pts","Return rate","9.2%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"69d14efb-418c-4c78-a788-162fe774396e","challenge",3,{},{"title":52,"markdown":86},"The modern adult beginner does not take lessons. They download a learning app, play for two weeks on a phone screen, and then buy a keyboard that works with it — which makes the app, not the instrument, the first decision in the chain.\n\nThe brand's listings were written for a music-shop conversation: key action, polyphony, onboard voices. Nothing said whether the instrument connects to a tablet, what cable that takes, or whether the app will recognize it. Shoppers who could not confirm compatibility either bought a competitor who stated it or returned the keyboard when the connection turned out to need an adapter they did not own.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"bcfa892f-e361-4093-9779-881a23b4c3ce","approach",4,{},{"title":52,"markdown":93},"We wrote the listing for the second decision rather than the first.\n\n- **Compatibility stated plainly** — MIDI over USB, and the exact cable it takes, named rather than implied.\n- **Setup shown in three frames**, because the shopper's real question is whether this will work tonight.\n- **Search coverage for app-led intent**, an entire vocabulary the category's listings ignore.\n- **The cable included** rather than sold separately, which removed the single most common cause of a return.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"851e151d-309a-4e8d-a875-0b970f182b23","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fkeyboard-brand-learning-app-compatibility.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $54k to $95k a month while ACoS falls from 35% to 23% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"ced56ceb-6549-4077-9ff8-66545ed94e11","results",9,{},{"title":52,"markdown":110},"Revenue grew 74% to $211k a month with no change to the instruments themselves, and the return rate more than halved.\n\nRanking keywords carrying app or MIDI intent went from 20 to 380. That is the growth in one line: the brand became visible in the searches its actual buyer runs. Conversion rose 50% because the page now answers the question those buyers arrive with instead of the one a music teacher would ask.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"9606a1f1-e7de-4fc3-9f14-679d6ccf18b4","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Digital keyboard brand","Our spec sheet was written for someone who has a teacher. Our customer has an app and a Tuesday evening.","Product Marketing Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"0b6d6d8b-837d-422b-b430-71ef71604e95","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"18a886ca-169f-47e0-8856-3cbed6d8d2cd","case_ref",12,{"ids":133},[134,135,136,137],"bb9e8fe0-9ad1-4e84-b70b-2048440f2567","07015402-3dba-4f55-9e99-4e77d04c93f9","29a0414c-2697-41db-857e-84f4c1f503a8","3b00647c-04a0-4023-823b-34b7f3f7666d",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":114},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,188,203,218],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"instrument-brand-pre-ship-setup-program","case-studies\u002Finstrument-brand-pre-ship-setup-program-1790060651183.webp",2000,"2026-09-22T11:13:31.316601+00:00","The instruments weren't faulty — they were unadjusted","Return rate 21% → 9%","One in five instruments came back described as broken. Almost none of them were: they needed twenty minutes of setup that nobody in the chain had been paid to do.","Instrument Setup and Returns Case","How adding a pre-shipment setup step and honest expectation content cut an instrument brand's returns from 21% to 9% and lifted its rating to 4.2.",[22,187],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":191,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":199,"category_slug":200,"category_path":201,"category_name":202,"category_is_enabled":8},"guitar-brand-transit-damage-packaging","case-studies\u002Fguitar-brand-transit-damage-packaging-1790060651183.webp",6,2001,"Cutting transit damage from 7.4% to 1.1% by redesigning the box","Damage rate 7.4% → 1.1%","A guitar brand was losing one instrument in thirteen to the journey. The fix was cardboard geometry, not carrier negotiation.","Guitar Shipping Damage Case Study","How redesigned packaging and headstock bracing cut a guitar brand's transit damage from 7.4% to 1.1% and recovered three tenths of a rating point.",[187],"858bbac6-48ca-4163-8670-d33d41735425","guitars-and-basses","musical-instruments\u002Fguitars-and-basses","Guitars & Basses",{"id":136,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"drum-brand-upgrade-component-demand","case-studies\u002Fdrum-brand-upgrade-component-demand-1790060651183.webp",2002,"Selling to the drummers who already own a kit","+112% revenue from upgrade demand","The brand sold complete kits to beginners. The larger, repeat-buying audience was people replacing one piece of a kit they already had — and the catalog was invisible to them.","Drum Upgrade Demand Case Study","How serving single-piece upgrade demand instead of only complete kits grew a drum brand 112% and turned first-time buyers into repeat customers.",[21,213],"c89127c7-631c-451f-bf13-3681edd0f3c4","22a55b05-999d-4cdd-9d9b-b16399cf0504","drums-and-percussion","musical-instruments\u002Fdrums-and-percussion","Drums & Percussion",{"id":137,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":228,"category_slug":229,"category_path":230,"category_name":231,"category_is_enabled":8},"studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",2003,"A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[21,22],"7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","recording-and-studio","musical-instruments\u002Frecording-and-studio","Recording & Studio",1790082624418]