[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-jewelry-making-project-completeness-en":3,"case-study-blocks-a0801c45-71d1-4bc0-a033-b6d967e38956-en":27,"reviews-all-a0801c45-71d1-4bc0-a033-b6d967e38956-any-en":139,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fjewelry-making-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-0c646591-1651-4c0f-a5fb-9a5b22effcb5,1c5debfd-0cf4-48cd-a72a-474ef28bb775,ab43ac6b-98e9-436d-9594-02aea8cd35bb,f33ad68f-0bef-4410-adff-e530756f75f6-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a0801c45-71d1-4bc0-a033-b6d967e38956","jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",null,true,6,1906,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","c189cb1b-eef5-4211-aebb-9bcb39a88762","jewelry-making","arts-crafts-and-sewing\u002Fjewelry-making","Jewelry Making",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2a5b3283-de0a-4e53-8ae2-806e42434c39","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$54k \u002F month",{"label":44,"value":45},"Catalog","190 component SKUs, no cross-references",{"label":47,"value":48},"Engagement","PPC + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"0ee242ef-eab1-4278-8631-24123708dbc0","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"3.6","+157%","Own SKUs per customer order","1.4",{"after":66,"delta":67,"label":68,"before":69},"$106k","+96%","Monthly revenue","$54k",{"after":71,"delta":72,"label":73,"before":74},"34%","+28 pts","Product-targeting share of ad spend","6%",{"after":76,"delta":77,"label":78,"before":79},"25%","-14 pts","ACoS","39%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"c55b67d4-464e-423f-b955-ecffc1ec8535","challenge",3,{},{"title":52,"markdown":86},"A single piece of finished jewelry needs components from four or five different listings, and the shopper assembles that basket in one sitting. Whoever is visible at each step gets that part of the order.\n\nThe brand had 190 SKUs and no relationship between any of them. A customer landing on its clasps would be shown competitors' cord in Amazon's carousel, competitors' crimps in the sponsored slots, and nothing at all from the brand — which stocked all of it. It was paying to acquire a customer and then handing three quarters of that customer's basket to whoever was bidding on the adjacent step.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"b91328f4-13de-4008-83e2-2ac2bb8b59a7","approach",4,{},{"title":52,"markdown":93},"We made the catalog behave like a project rather than a warehouse.\n\n- **Component compatibility mapped** — which cord gauges take which crimps, which clasps suit which weights, expressed as combinations a maker recognizes.\n- **Self-targeting product ads** on the brand's own detail pages, claiming the sponsored slots that were showing competitors' next steps.\n- **A+ comparison modules built as a project sequence**, so each page shows what comes before and after it in the build.\n- **Search language extended to the piece**, not just the part — the necklace and bracelet terms that lead a maker to the first component.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"52e77a66-ef79-434e-8502-68cb4acda061","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fjewelry-making-project-completeness.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $24k to $48k a month while ACoS falls from 39% to 25% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"2255a55d-36c8-4d93-9ee2-f0f24d20f4dc","results",9,{},{"title":52,"markdown":110},"Orders now contain **3.6 of the brand's SKUs on average, against 1.4**, and revenue grew 96% in six months on essentially the same number of customers.\n\nACoS fell fourteen points for the obvious reason: the acquisition cost is paid once and now returns a basket instead of a part. The single highest-leverage change was the least glamorous — buying the sponsored slots on the brand's own pages, which had been quietly advertising the competition to a customer the brand had already paid for.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e1285ade-64a7-412a-915f-d0232de3fe5d","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Jewelry supplies brand","We had everything they needed in stock. We just never told them, and Amazon told them about someone else.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"9d82662e-5cac-4573-b78c-8c2016beb50e","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"73ad12c5-a794-4a49-82e0-5581acb7d8e9","case_ref",12,{"ids":133},[134,135,136,137],"0c646591-1651-4c0f-a5fb-9a5b22effcb5","1c5debfd-0cf4-48cd-a72a-474ef28bb775","ab43ac6b-98e9-436d-9594-02aea8cd35bb","f33ad68f-0bef-4410-adff-e530756f75f6",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":131},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,206,222],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",1907,"A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593","8695fa11-c388-4d08-bc52-4eca35cd6da8","resin-and-epoxy-crafts","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","Resin & Epoxy Crafts",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",1908,"Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[21,22],"05c3123e-ce17-48fb-8604-76c6e7f8b111","model-and-hobby-building","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","Model & Hobby Building",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",1909,"Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[216,217],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","83c878aa-ce37-4fe6-8bcb-7e951007e7b4","diamond-painting-and-kits","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","Diamond Painting & Kits",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",1910,"The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[217,22],"064d562c-aae7-4e40-9146-267e7d4ff304","kids-craft-supplies","arts-crafts-and-sewing\u002Fkids-craft-supplies","Kids' Craft Supplies",1790082616241]