[{"data":1,"prerenderedAt":239},["ShallowReactive",2],{"case-study-interior-accessories-lease-return-protection-en":3,"case-study-blocks-dda3d709-71d4-425d-a7f4-9e1d2a5222c2-en":27,"reviews-all-dda3d709-71d4-425d-a7f4-9e1d2a5222c2-any-en":142,"case-study-category-ancestors-automotive\u002Finterior-accessories-en":143,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":154,"case-studies-by-ids-29756afc-cf1d-4668-b8ee-16730893d369,108d822d-c947-4470-99d7-15ed7b817641,e60e83e5-9ba0-4210-91c4-d0ddaba14ef4,535f70ff-175c-40c5-9444-53f90f08fa84-en":178},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"dda3d709-71d4-425d-a7f4-9e1d2a5222c2","interior-accessories-lease-return-protection","case-studies\u002Finterior-accessories-lease-return-protection-1790060651183.webp",null,true,7,1702,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling floor liners as insurance against an end-of-lease bill","Conversion 5.9% → 9.1%","A third of the brand's buyers did not own their car. They were leasing it, and the thing they were actually buying was protection from a wear-and-tear charge at hand-back.","Lease Return Protection Case Study","How reframing interior protection around end-of-lease wear charges gave an accessories brand a new buying motive and lifted conversion 54% in seven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","d2629957-8217-4a7e-b1a8-6d7c682bd540","interior-accessories","automotive\u002Finterior-accessories","Interior Accessories",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"807d2872-6b30-4f1e-9abf-2822c9a98e1d","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$88k \u002F month",{"label":44,"value":45},"Audience","Roughly a third of buyers driving leased vehicles",{"label":47,"value":48},"Positioning","Copy written entirely around cleanliness and style",{"label":50,"value":51},"Engagement","Creative & content + PPC",{"label":53,"value":54},"Timeframe","7 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"6a3a8a30-66fc-475c-a85e-2e05bee4d843","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"9.1%","+54%","Conversion rate","5.9%",{"after":69,"delta":70,"label":71,"before":72},"$228k","+159%","Monthly revenue","$88k",{"after":74,"delta":75,"label":76,"before":77},"$76k \u002F mo","new","Revenue from lease-intent searches","$0",{"after":79,"delta":80,"label":81,"before":82},"$63","+34%","Average order value","$47",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"3c974469-20d0-4f53-985e-166fd173f7f3","challenge",3,{},{"title":55,"markdown":89},"The brand sold interior protection the way the category always has: it keeps the car clean and it looks good. Both true, both weak — a mat is a small aesthetic upgrade and shoppers treat it as one, comparing on price and moving on.\n\nBuried in the reviews was a completely different purchase. People wrote about hand-back inspections, about being charged two hundred dollars for a stained carpet on a car they were returning, about buying liners on day one of a three-year lease specifically so that would not happen. That buyer is not making an aesthetic decision at all; they are avoiding a defined future cost, and they are willing to spend far more to do it. Nothing on the listings, in the copy or in the campaigns spoke to them, so the brand competed for them on price like everyone else.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"774f1b53-5233-4ff2-9125-d67e211cd775","approach",4,{},{"title":55,"markdown":96},"We gave the purchase a financial motive instead of a decorative one.\n\n- **The hand-back inspection made the subject of the page** — what gets assessed, what typically gets charged for, and which surfaces the liners cover.\n- **A full-coverage set as the advertised configuration**, since a leaseholder protecting against a charge wants every surface covered, not the cheapest single mat.\n- **Lease-intent search terms targeted directly** — the vocabulary of leasing, hand-back and wear charges, which no competitor in the category was bidding on.\n- **Timing acknowledged in the copy** — protection is worth buying at the start of a term, which turns a someday purchase into a this-week one.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"53ff5f23-826c-46c3-8143-7feeb5d46a26","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Finterior-accessories-lease-return-protection.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $40k to $103k a month while ACoS falls from 37% to 23% across the 7-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"8ab3d487-6d80-46b7-b704-62c754b89dd7","results",9,{},{"title":55,"markdown":113},"Conversion rose from 5.9% to **9.1%** and revenue grew 159% to $228k a month.\n\nAverage order value rose 34% alongside it: a shopper avoiding a $200 charge buys the complete set without hesitating over an $8 price difference, while the same shopper comparing decorative mats does the opposite. Sessions grew a quarter on top of that, because the lease vocabulary is a pool of terms nobody in the category had touched — it now brings in $76k a month — and the brand's original aesthetic audience was never traded away — it simply stopped being the only one addressed.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"65fca46d-e577-4c98-a7cd-ace01761de58","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Interior accessories brand","We were selling a nice-looking mat. They were buying their deposit back.","Brand Manager",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"840fc0c0-d0c7-475b-b35e-f1c3badc6f55","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":141},"1110d288-cfa7-46d3-9cc9-102fbab8fa3b","case_ref",12,{"ids":136},[137,138,139,140],"29756afc-cf1d-4668-b8ee-16730893d369","108d822d-c947-4470-99d7-15ed7b817641","e60e83e5-9ba0-4210-91c4-d0ddaba14ef4","535f70ff-175c-40c5-9444-53f90f08fa84",{"title":55},[],[144],{"id":145,"parent_id":7,"path":146,"slug":146,"sort_order":147,"is_enabled":8,"is_priority":148,"last_modify":11,"created_at":149,"updated_at":149,"locale_code":14,"name":150,"title":151,"subtitle":152,"intro":7,"meta_title":151,"meta_description":153,"case_count":128},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[155,167],{"id":21,"slug":156,"icon":157,"hero_image":158,"is_enabled":8,"sort_order":93,"last_modify":159,"created_at":160,"updated_at":161,"locale_code":14,"name":162,"title":163,"subtitle":164,"meta_title":165,"meta_description":166},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":168,"icon":169,"hero_image":170,"is_enabled":8,"sort_order":31,"last_modify":159,"created_at":171,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"meta_title":176,"meta_description":177},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[179,194,209,224],{"id":137,"slug":180,"cover_image":181,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":182,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"exterior-accessories-returns-badge-removal","case-studies\u002Fexterior-accessories-returns-badge-removal-1790060651183.webp",1703,"Clearing the “frequently returned” badge from a hero listing","Badge cleared, sessions +15%","A warning label appeared under the brand's best-selling ASIN and sales fell by a third in three weeks. Removing it meant fixing the returns behind it, not appealing the label.","Frequently Returned Badge Case","How an exterior accessories brand diagnosed its return drivers, cleared Amazon's frequently-returned warning and recovered 71% of lost sessions.",[21,189],"a507b11d-88fb-4b74-98a2-0661de716593","fce49d94-a11f-4745-acfa-89999bd9f004","exterior-accessories","automotive\u002Fexterior-accessories","Exterior Accessories",{"id":138,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":134,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"replacement-parts-fitment-data-errors","case-studies\u002Freplacement-parts-fitment-data-errors-1790060651183.webp",1704,"The compatibility file was wrong, and it was costing more than it earned","Return rate 26% → 9%","The brand's fitment data had been padded over years to appear in more searches. It worked: the parts appeared for thousands of vehicles they did not fit.","Fitment Data Cleanup Case Study","How auditing and shrinking an inflated vehicle compatibility file cut a replacement parts brand's returns from 26% to 9% and raised net revenue 44%.",[204,189],"b2229fd7-1f99-4a26-ad08-d1113955c798","b5a68410-0a9a-4eb1-b925-84b762a29c70","replacement-parts","automotive\u002Freplacement-parts","Replacement Parts",{"id":139,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":212,"is_enabled":8,"sort_order":213,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":220,"category_slug":221,"category_path":222,"category_name":223,"category_is_enabled":8},"auto-tools-versus-free-loaner-programs","case-studies\u002Fauto-tools-versus-free-loaner-programs-1790060651183.webp",6,1705,"Competing against a tool the shopper can borrow for nothing","Conversion 2.8% → 6.1%","Every major parts chain lends exactly these tools for free against a refundable deposit. The brand's listings argued build quality with rival sellers the shopper had never been choosing between.","Auto Tool vs Free Loaner Case","How a specialty tool brand built its listings around the loaner-counter alternative shoppers were comparing it to and more than doubled conversion.",[21,22],"4b49f318-5e72-43f3-a8ce-c48a64ac93d2","tools-and-equipment","automotive\u002Ftools-and-equipment","Tools & Equipment",{"id":140,"slug":225,"cover_image":226,"brand_name":7,"is_anonymized":8,"period_months":227,"is_enabled":8,"sort_order":228,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":229,"headline_metric":230,"summary":231,"meta_title":232,"meta_description":233,"service_ids":234,"published_at":11,"category_id":235,"category_slug":236,"category_path":237,"category_name":238,"category_is_enabled":8},"oils-fluids-hazmat-fulfillment-rebuild","case-studies\u002Foils-fluids-hazmat-fulfillment-rebuild-1790060651183.webp",13,1706,"A catalog that could not ship: rebuilding around dangerous-goods rules","Sellable SKUs 22 → 74","Two thirds of the brand's products were stuck in dangerous-goods review, restricted from fast fulfillment or simply not stocked. The advertising was fine; the plumbing was not.","Hazmat Fulfillment Amazon Case","How resolving dangerous-goods classification and fulfillment routing took an oils and fluids brand from 22 to 74 sellable SKUs and tripled revenue.",[189],"40b4ac55-f804-4a9b-95de-1b9314304047","oils-and-fluids","automotive\u002Foils-and-fluids","Oils & Fluids",1790082616987]