[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"case-study-instrument-brand-pre-ship-setup-program-en":3,"case-study-blocks-bb9e8fe0-9ad1-4e84-b70b-2048440f2567-en":26,"reviews-all-bb9e8fe0-9ad1-4e84-b70b-2048440f2567-any-en":138,"case-study-category-ancestors-musical-instruments-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c,07015402-3dba-4f55-9e99-4e77d04c93f9,29a0414c-2697-41db-857e-84f4c1f503a8,3b00647c-04a0-4023-823b-34b7f3f7666d-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"bb9e8fe0-9ad1-4e84-b70b-2048440f2567","instrument-brand-pre-ship-setup-program","case-studies\u002Finstrument-brand-pre-ship-setup-program-1790060651183.webp",null,true,7,2000,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","The instruments weren't faulty — they were unadjusted","Return rate 21% → 9%","One in five instruments came back described as broken. Almost none of them were: they needed twenty minutes of setup that nobody in the chain had been paid to do.","Instrument Setup and Returns Case","How adding a pre-shipment setup step and honest expectation content cut an instrument brand's returns from 21% to 9% and lifted its rating to 4.2.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments","Musical Instruments",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"9b00ee7d-9694-4174-ae76-80b86d18613c","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$486k \u002F month",{"label":43,"value":44},"Problem","21% returns, 76% coded as “defective”",{"label":46,"value":47},"Engagement","Full account management + creative",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"97d07242-d3cb-440b-8dbd-cc686906a166","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"9%","-12 pts","Return rate","21%",{"after":65,"delta":66,"label":67,"before":68},"$702k","+44%","Monthly revenue","$486k",{"after":70,"delta":71,"label":72,"before":73},"4.2","+0.4","Rating, hero ASIN","3.8",{"after":75,"delta":76,"label":77,"before":78},"7%","-24 pts","Reviews mentioning “out of tune” or “buzzing”","31%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"2eb45933-4ba1-4110-9d25-4aabd08ec2fa","challenge",3,{},{"title":51,"markdown":85},"The factory ships instruments at a neutral, safe factory setting: strings high, truss rod slack, nothing intonated. A shop would adjust that in twenty minutes before it reaches a customer. Shipped straight from a fulfillment center to someone's living room, the same instrument buzzes, plays hard and arrives out of tune after a week in a truck — and a beginner has no way to know that this is normal and fixable rather than a defect.\n\nSo one in five came back, three quarters of them marked defective, and the reviews said the same thing in less polite words. The brand had spent two years chasing a manufacturing fault that did not exist, while every returned unit was written down as damaged stock and the rating sat at 3.8 in a category where nobody buys below four.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"6da4575d-166b-4a70-8b45-dd95446ad71c","approach",4,{},{"title":51,"markdown":92},"We treated setup as part of the product rather than as the customer's problem.\n\n- **A pre-shipment setup step** added at the prep partner — action height, intonation and tuning checked on every unit before it enters inventory.\n- **The setup stated on the listing** as a feature, since “adjusted by a technician before it ships” is exactly what the shopper is worried about.\n- **Honest arrival expectations** — the page says plainly that the instrument will need tuning after transit, with a thirty-second explanation of how.\n- **Returns triaged on receipt**, so the genuine defect rate became visible instead of staying buried under the setup complaints the dropdown reason never separates.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"6ebd0ea5-4b65-443c-96b0-0d1285f2ecb1","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Finstrument-brand-pre-ship-setup-program.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $219k to $316k a month while ACoS falls from 32% to 23% across the 7-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"732d7f30-2f35-49a1-8424-96db57712849","results",9,{},{"title":51,"markdown":109},"Returns fell from 21% to **9%**, and the share of reviews complaining about buzzing or tuning dropped from 31% to 7%.\n\nRevenue grew 44% on the back of the rating recovering to 4.2 — in this category the difference between 3.8 and 4.2 decides whether a shopper reads the page at all. The setup step costs the brand a few dollars per unit, against a returned instrument that could rarely be sold again at full price.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"2e27cd99-8159-4536-ac71-320e2dfba8b5","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Musical instrument brand","We spent two years auditing a factory that was building exactly what we asked for. The problem was the twenty minutes nobody was doing afterwards.","Operations Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"96bbbc05-1ea1-4a1f-a978-ac4452ca4269","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"528d3719-13e3-4472-bedd-002a30b38142","case_ref",12,{"ids":132},[133,134,135,136],"f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c","07015402-3dba-4f55-9e99-4e77d04c93f9","29a0414c-2697-41db-857e-84f4c1f503a8","3b00647c-04a0-4023-823b-34b7f3f7666d",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":145,"created_at":158,"updated_at":147,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[165,177,192,207],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":169,"updated_at":13,"locale_code":14,"title":170,"headline_metric":171,"summary":172,"meta_title":173,"meta_description":174,"service_ids":175,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[21,176],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"guitar-brand-transit-damage-packaging","case-studies\u002Fguitar-brand-transit-damage-packaging-1790060651183.webp",6,2001,"Cutting transit damage from 7.4% to 1.1% by redesigning the box","Damage rate 7.4% → 1.1%","A guitar brand was losing one instrument in thirteen to the journey. The fix was cardboard geometry, not carrier negotiation.","Guitar Shipping Damage Case Study","How redesigned packaging and headstock bracing cut a guitar brand's transit damage from 7.4% to 1.1% and recovered three tenths of a rating point.",[22],"858bbac6-48ca-4163-8670-d33d41735425","guitars-and-basses","musical-instruments\u002Fguitars-and-basses","Guitars & Basses",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"drum-brand-upgrade-component-demand","case-studies\u002Fdrum-brand-upgrade-component-demand-1790060651183.webp",2002,"Selling to the drummers who already own a kit","+112% revenue from upgrade demand","The brand sold complete kits to beginners. The larger, repeat-buying audience was people replacing one piece of a kit they already had — and the catalog was invisible to them.","Drum Upgrade Demand Case Study","How serving single-piece upgrade demand instead of only complete kits grew a drum brand 112% and turned first-time buyers into repeat customers.",[202,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","22a55b05-999d-4cdd-9d9b-b16399cf0504","drums-and-percussion","musical-instruments\u002Fdrums-and-percussion","Drums & Percussion",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",2003,"A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[202,21],"7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","recording-and-studio","musical-instruments\u002Frecording-and-studio","Recording & Studio",1790082628569]