[{"data":1,"prerenderedAt":241},["ShallowReactive",2],{"case-study-industrial-consumables-reorder-cycle-ad-pacing-en":3,"case-study-blocks-420a1d43-a669-4a05-ab8a-e0307feb90e0-en":26,"reviews-all-420a1d43-a669-4a05-ab8a-e0307feb90e0-any-en":159,"case-study-category-ancestors-industrial-and-scientific-en":160,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":161,"case-studies-by-ids-dea2c6e9-2b25-4c71-96bd-e6e977e3aebf,b69fa04c-6261-47a5-a6a3-d69dd399442d,237517e8-a9ad-4040-826e-5d1fb6f138ba,e0f34e5f-d18b-4b73-98ba-fc65ea99fea8-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"420a1d43-a669-4a05-ab8a-e0307feb90e0","industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",null,true,11,1800,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific","Industrial & Scientific",[27,52,79,86,93,115,125,132,143,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"e82b85cf-a177-4363-b37b-14544976d105","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$412k \u002F month",{"label":43,"value":44},"Buying pattern","Repeat orders every 5–9 weeks per account",{"label":46,"value":47},"Engagement","PPC + full account management",{"label":49,"value":50},"Timeframe","11 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"d14e64e2-229d-4996-8bfb-634cd6dd9f76","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"26%","-13 pts","ACoS","39%",{"after":65,"delta":66,"label":67,"before":68},"$688k","+67%","Monthly revenue","$412k",{"after":70,"delta":71,"label":72,"before":73},"71%","+27 pts","Repeat order share","44%",{"after":75,"delta":76,"label":77,"before":78},"$9k \u002F mo","-71%","Wasted spend, no-conversion days","$31k \u002F mo",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"31bc302f-46b2-402c-b45f-08d78c39000d","challenge",3,{},{"title":51,"markdown":85},"Industrial consumables are not bought when an advertisement is seen. They are bought when the stockroom runs low, which for this brand's customers happened on a rhythm of five to nine weeks depending on the plant. Demand therefore arrived in waves that repeated per account and, aggregated across thousands of accounts, produced a visible weekly and monthly shape.\n\nThe advertising ignored all of it. A flat daily budget spread the same money across every day of the month, which meant paying full price for clicks on days when nobody in the customer base needed anything, then capping out on the days when they all did. The account looked stable and was quietly buying its worst traffic at the same rate as its best.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"0edbf65d-1542-4f11-a7a4-24ea3cf4174f","approach",4,{},{"title":51,"markdown":92},"We treated the reorder interval as the planning unit instead of the calendar month.\n\n- **Consumption curve reconstructed** from three years of order dates, per SKU and per order size, to find where the waves actually fall.\n- **Budgets shaped to the curve** — daily caps raised sharply inside reorder windows and pulled back between them, rather than averaged flat.\n- **Scheduled budget rules by day of week**, since procurement concentrates Monday to Thursday — search advertising has no hour-of-day bid control, so the pacing is done with the budget lever that does exist.\n- **Separate campaigns for first-time and returning demand**, so the expensive discovery traffic is not paced against the cheap replenishment traffic.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"7ef03680-b5e3-449a-97fc-625e7f7855a7","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Three years of order history mapped by SKU and week to identify the intervals that repeat and the ones that were noise.","Rebuilding the demand shape",{"text":104,"title":105},"Budgets left alone while the model was validated against live data, so the comparison would be honest.","Two months of unchanged spend",{"text":107,"title":108},"Daily caps tied to the forecast curve — up to 3x baseline inside a wave, down to 0.4x between them.","Wave pacing",{"text":110,"title":111},"Branded and repeat-buyer traffic separated into their own campaigns with their own targets.","Splitting discovery from replenishment",{"text":113,"title":114},"The curve refreshed each month; two SKUs turned out to have shifted cycles after a packaging change.","Monthly recalibration",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"dfd26309-edab-4052-9b91-0d43f75e3445","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Findustrial-consumables-reorder-cycle-ad-pacing.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $310k a month while ACoS falls from 39% to 18% across the 11-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"3b7aa4b0-1918-4588-8bdf-f2f4543e0a99","results",9,{},{"title":51,"markdown":131},"ACoS fell from 39% to **26%** while revenue grew 67%, because the same budget now lands on the days when a purchase is actually imminent.\n\nWasted spend on zero-conversion days dropped by roughly $22k a month, and repeat-order share rose twenty-seven points — the pacing keeps the brand visible precisely when an existing customer is deciding whether to reorder or to try whatever is cheapest that week. Nothing about the listings, the products or the prices changed.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"10a988bb-ca98-465b-aa1b-a75e82359fbd","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Industrial consumables brand","Our customers buy on their schedule, not ours. We had been advertising on ours for six years.","Commercial Director",{"id":144,"case_study_id":4,"type":145,"position":9,"is_enabled":8,"config":146,"locale_code":14,"data":147},"b01072af-8777-4640-a32a-b8685cae53ea","service_ref",{},{"title":51},{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":158},"3fac3336-f293-4196-be17-2484c7213995","case_ref",12,{"ids":153},[154,155,156,157],"dea2c6e9-2b25-4c71-96bd-e6e977e3aebf","b69fa04c-6261-47a5-a6a3-d69dd399442d","237517e8-a9ad-4040-826e-5d1fb6f138ba","e0f34e5f-d18b-4b73-98ba-fc65ea99fea8",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":96,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":30,"last_modify":166,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[186,198,213,227],{"id":154,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"industrial-brand-specifier-and-purchaser-listing","case-studies\u002Findustrial-brand-specifier-and-purchaser-listing-1790060651183.webp",1801,"Writing one page for two people: the engineer who chooses and the buyer who pays","Conversion 4.6% → 8.9%","In industry the person who selects the product and the person who places the order are rarely the same. The brand's listings spoke to one of them and lost the other.","Specifier vs Buyer Listing Case Study","How restructuring Amazon listings for two readers — the engineer who specifies and the purchaser who orders — lifted conversion from 4.6% to 8.9%.",[196,197],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":155,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"packaging-supplier-unit-of-sale-price-legibility","case-studies\u002Fpackaging-supplier-unit-of-sale-price-legibility-1790060651183.webp",6,1802,"Losing on the search page because the price meant something different","Click-through rate +148%","The brand sold cases of 500 and its competitors sold packs of 25. On a search results page that made a fair price look like a wild one, and shoppers never opened the listing to find out otherwise.","Unit of Sale Pricing Case Study","How fixing the unit of sale across a packaging catalog made search-page prices comparable again and lifted click-through rate 148% in six months.",[196,21],"8d832958-bd8e-4727-b711-de04992a4aff","packaging-and-shipping-supplies","industrial-and-scientific\u002Fpackaging-and-shipping-supplies","Packaging & Shipping Supplies",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"safety-gear-brand-wear-rate-reorder","case-studies\u002Fsafety-gear-brand-wear-rate-reorder-1790060651183.webp",1803,"The safety manager buys it; the crew decides whether it gets worn","Reorder rate 23% → 48%","Protective equipment that sits in a drawer never gets reordered. We rebuilt the brand's argument around wearability, which is what actually determines how fast a site comes back for more.","PPE Wear Rate and Reorder Case Study","How repositioning protective equipment around comfort and wear rate rather than protection level took a safety brand from a 23% to a 48% reorder rate.",[197,22],"fb5f222d-e146-491c-b482-55243e4d13b5","occupational-safety","industrial-and-scientific\u002Foccupational-safety","Occupational Safety",{"id":157,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":237,"category_slug":238,"category_path":239,"category_name":240,"category_is_enabled":8},"janitorial-brand-deterring-the-consumer-buyer","case-studies\u002Fjanitorial-brand-deterring-the-consumer-buyer-1790060651183.webp",1804,"Turning away the wrong customer on purpose","Rating 3.6 → 4.0","A commercial cleaning brand was being bought by households who found the products far too strong and said so in writing. We rewrote the listings to discourage them, lost conversion, and gained a business.","Deterring the Wrong Buyer Case Study","How a commercial cleaning brand deliberately qualified household shoppers out of its listings, lifting its rating from 3.6 to 4.7 and repeat orders 3x.",[196,21],"a78d60f8-62cc-4fad-b73d-b64906db6b12","janitorial-and-sanitation","industrial-and-scientific\u002Fjanitorial-and-sanitation","Janitorial & Sanitation",1790082627738]