[{"data":1,"prerenderedAt":218},["ShallowReactive",2],{"case-study-industrial-brand-specifier-and-purchaser-listing-en":3,"case-study-blocks-dea2c6e9-2b25-4c71-96bd-e6e977e3aebf-en":26,"reviews-all-dea2c6e9-2b25-4c71-96bd-e6e977e3aebf-any-en":137,"case-study-category-ancestors-industrial-and-scientific-en":138,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":139,"case-studies-by-ids-420a1d43-a669-4a05-ab8a-e0307feb90e0,b69fa04c-6261-47a5-a6a3-d69dd399442d,237517e8-a9ad-4040-826e-5d1fb6f138ba,e0f34e5f-d18b-4b73-98ba-fc65ea99fea8-en":162},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"dea2c6e9-2b25-4c71-96bd-e6e977e3aebf","industrial-brand-specifier-and-purchaser-listing","case-studies\u002Findustrial-brand-specifier-and-purchaser-listing-1790060651183.webp",null,true,8,1801,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Writing one page for two people: the engineer who chooses and the buyer who pays","Conversion 4.6% → 8.9%","In industry the person who selects the product and the person who places the order are rarely the same. The brand's listings spoke to one of them and lost the other.","Specifier vs Buyer Listing Case Study","How restructuring Amazon listings for two readers — the engineer who specifies and the purchaser who orders — lifted conversion from 4.6% to 8.9%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific","Industrial & Scientific",[27,52,79,86,93,102,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"1c2179bc-7b8d-42fd-9675-fd41a02a9438","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$267k \u002F month",{"label":43,"value":44},"Audience","Selection and payment made by different people",{"label":46,"value":47},"Engagement","Listing SEO + creative",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"a48c9f4e-072b-45f7-ac1d-6bd77321964f","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"8.9%","+93%","Conversion rate","4.6%",{"after":65,"delta":66,"label":67,"before":68},"$579k","+117%","Monthly revenue","$267k",{"after":70,"delta":71,"label":72,"before":73},"3","-79%","Pre-purchase questions per 100 orders","14",{"after":75,"delta":76,"label":77,"before":78},"$208","+12%","Average order value","$186",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"784176bf-7d91-4ede-a466-b9e0d1e17892","challenge",3,{},{"title":51,"markdown":85},"Two different people were reading the same page and neither of them found what they came for. The engineer or maintenance lead who selects the part needs dimensions, materials, tolerances and the designation it replaces — enough to be certain it will work. The person who then places the order needs none of that and wants quantity, lead time, invoicing and whether a second order next month will get the same thing.\n\nThe brand's listings were written entirely for the first reader: dense technical copy top to bottom, with ordering details nowhere. Selection would happen, the link would be forwarded to purchasing, and the order frequently died there — which showed up in the data as a strong click-through rate, a weak conversion rate, and a stream of pre-purchase questions asking things the page could have answered in a line.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"5b7cf3a8-6076-4834-82ae-6f9853883e5b","approach",4,{},{"title":51,"markdown":92},"We stopped arguing about which reader the page was for and served both, in order.\n\n- **A two-tier page structure with the selection facts made scannable** — dimensions, material, rating and equivalence in a fixed position for the person who decides, ordering content immediately below for the person who buys.\n- **Ordering facts made explicit** — pack quantity, what a repeat order receives, and the lead time for the larger quantities that do not ship from stock.\n- **A+ rebuilt as a handoff** — the last modules written for the forwarded link, since that is how the page is most often opened the second time.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"b13b84dc-05ed-40d2-8dc9-d9cb525d32ad","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Findustrial-brand-specifier-and-purchaser-listing.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $120k to $261k a month while ACoS falls from 34% to 20% across the 8-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"16ad4045-db48-404b-8b99-bfa2dc2d5fdc","results",9,{},{"title":51,"markdown":108},"Conversion nearly doubled, from 4.6% to **8.9%**, on essentially unchanged traffic, and revenue rose 117%.\n\nPre-purchase questions fell by four fifths, which is the clearest evidence of the mechanism: the questions were never curiosity, they were the second reader blocked. Average order value rose 12% on top of that, because a purchaser who can see the pack quantities and what a repeat order will contain orders the quantity the site actually needs rather than the smallest safe one.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"01ce598b-9fb6-4e18-90e0-bba9dac99d52","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Industrial components brand","Our page was a data sheet. The person who had to approve the spend had no idea what he was looking at.","Head of Sales",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"07c1d8cc-621c-4820-a22f-9ad04e68fe19","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"d2e2101c-9750-40f0-82f5-b8fda2cbf7dd","case_ref",12,{"ids":131},[132,133,134,135],"420a1d43-a669-4a05-ab8a-e0307feb90e0","b69fa04c-6261-47a5-a6a3-d69dd399442d","237517e8-a9ad-4040-826e-5d1fb6f138ba","e0f34e5f-d18b-4b73-98ba-fc65ea99fea8",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":82,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":89,"last_modify":144,"created_at":156,"updated_at":146,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[163,175,190,204],{"id":132,"slug":164,"cover_image":165,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":166,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":167,"headline_metric":168,"summary":169,"meta_title":170,"meta_description":171,"service_ids":172,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",1800,"Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[173,174],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"packaging-supplier-unit-of-sale-price-legibility","case-studies\u002Fpackaging-supplier-unit-of-sale-price-legibility-1790060651183.webp",6,1802,"Losing on the search page because the price meant something different","Click-through rate +148%","The brand sold cases of 500 and its competitors sold packs of 25. On a search results page that made a fair price look like a wild one, and shoppers never opened the listing to find out otherwise.","Unit of Sale Pricing Case Study","How fixing the unit of sale across a packaging catalog made search-page prices comparable again and lifted click-through rate 148% in six months.",[21,173],"8d832958-bd8e-4727-b711-de04992a4aff","packaging-and-shipping-supplies","industrial-and-scientific\u002Fpackaging-and-shipping-supplies","Packaging & Shipping Supplies",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"safety-gear-brand-wear-rate-reorder","case-studies\u002Fsafety-gear-brand-wear-rate-reorder-1790060651183.webp",1803,"The safety manager buys it; the crew decides whether it gets worn","Reorder rate 23% → 48%","Protective equipment that sits in a drawer never gets reordered. We rebuilt the brand's argument around wearability, which is what actually determines how fast a site comes back for more.","PPE Wear Rate and Reorder Case Study","How repositioning protective equipment around comfort and wear rate rather than protection level took a safety brand from a 23% to a 48% reorder rate.",[22,174],"fb5f222d-e146-491c-b482-55243e4d13b5","occupational-safety","industrial-and-scientific\u002Foccupational-safety","Occupational Safety",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":105,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"janitorial-brand-deterring-the-consumer-buyer","case-studies\u002Fjanitorial-brand-deterring-the-consumer-buyer-1790060651183.webp",1804,"Turning away the wrong customer on purpose","Rating 3.6 → 4.0","A commercial cleaning brand was being bought by households who found the products far too strong and said so in writing. We rewrote the listings to discourage them, lost conversion, and gained a business.","Deterring the Wrong Buyer Case Study","How a commercial cleaning brand deliberately qualified household shoppers out of its listings, lifting its rating from 3.6 to 4.7 and repeat orders 3x.",[21,173],"a78d60f8-62cc-4fad-b73d-b64906db6b12","janitorial-and-sanitation","industrial-and-scientific\u002Fjanitorial-and-sanitation","Janitorial & Sanitation",1790082627707]