[{"data":1,"prerenderedAt":225},["ShallowReactive",2],{"case-study-incontinence-brand-absorbency-scale-en":3,"case-study-blocks-6eb00097-187e-4eca-88bd-ccecbfb2d061-en":27,"reviews-all-6eb00097-187e-4eca-88bd-ccecbfb2d061-any-en":138,"case-study-category-ancestors-health-and-household\u002Fsanitary-and-incontinence-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":150,"case-studies-by-ids-04710b0c-ce84-40ce-808a-a47f690b092a,60b0434f-5dd0-4559-83b6-181ad1651373,e8f9a57d-450e-4c28-a52b-c451338cd292,65fcfddf-1935-4246-b9e9-9dd708093708-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"6eb00097-187e-4eca-88bd-ccecbfb2d061","incontinence-brand-absorbency-scale","case-studies\u002Fincontinence-brand-absorbency-scale-1790060651183.webp",null,true,9,903,"2026-09-22","2026-09-22T11:13:31.296128+00:00","2026-09-22T11:13:31.504874+00:00","en","Publishing an absorbency scale the whole category could be measured against","Wrong-level orders down 71%","Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.","Absorbency Scale Positioning Case","How a published, measured absorbency scale cut wrong-level orders 71% for an incontinence brand and made it the category's reference point.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","1252dd70-f57b-4d77-9d26-5f4b6706228d","sanitary-and-incontinence","health-and-household\u002Fsanitary-and-incontinence","Sanitary & Incontinence",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"c02e36c9-1797-40f3-ba3b-73d1a7aadb4b","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$109k \u002F month",{"label":44,"value":45},"Problem","22% of orders were the wrong absorbency level",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"1520e478-bac0-4a95-bd28-b36fc04d804e","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"6.4%","-71%","Orders at the wrong absorbency level","22%",{"after":66,"delta":67,"label":68,"before":69},"$187k","+72%","Monthly revenue","$109k",{"after":71,"delta":72,"label":73,"before":74},"51%","+24 pts","Repeat purchase rate","27%",{"after":76,"delta":77,"label":78,"before":79},"4.5","+0.5","Rating, hero ASIN","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"642ae363-9946-4a23-826c-f0a65ad95d83","challenge",3,{},{"title":52,"markdown":86},"“Moderate”, “maximum”, “overnight”, “ultimate” — every manufacturer uses different words for overlapping levels of absorbency, and none of them mean anything measurable. A shopper switching brands has no way to find the equivalent of what they were using, so they guess, and roughly one in five guesses wrong.\n\nFor this brand the wrong guess was expensive twice over. The product came back, and the review usually blamed the product for leaking rather than the shopper for buying a level below what they needed. The rating sat at 4.0 for a product that performs well when correctly matched.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"ad1fabf9-429f-4ab9-94d9-caae6b35eba1","approach",4,{},{"title":52,"markdown":93},"We built the comparison the category refuses to provide.\n\n- **A measured scale** — absorbency tested in milliliters under a consistent method and stated as a number, not an adjective.\n- **Equivalence published where it is allowed** — the conversion chart lives in the brand's own store and off-Amazon content, since a detail page cannot name a competitor; the listing carries the brand's own number and the method behind it.\n- **The scale carried across every listing and the brand store**, making it the brand's structural asset rather than a one-page graphic.\n- **Guidance for the first-time buyer** — a short self-assessment for shoppers who have never bought in the category and have no prior product to convert from.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"ad2306a4-a6e5-4b68-a7bb-1348c4dc7fdf","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fincontinence-brand-absorbency-scale.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $49k to $84k a month while ACoS falls from 34% to 23% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"51efbd17-30d4-4f66-a0ea-13617ea4375d","results",{},{"title":52,"markdown":109},"Wrong-level orders fell from 22% to **6.4%**, and revenue grew 72%.\n\nThe repeat rate almost doubled, which is the number that matters in a consumable category: a customer who gets the right level first time stays. The rating recovered to 4.5 as the leak reviews — which had really been mismatch reviews — stopped arriving. The scale has since been quoted by shoppers in reviews of other brands, which is the cheapest category authority this brand has ever bought.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"e1633f1c-3e5a-4099-ab0d-11fa48c8ae37","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Incontinence care brand","Nobody in this category will tell you what their words mean. Publishing a number was almost aggressive — and it's the reason people switch to us.","Marketing Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"156fc4c4-5e1c-4d57-9247-939fa83a1291","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"a46e167d-66fd-4f00-ae75-0e964938b5be","case_ref",12,{"ids":132},[133,134,135,136],"04710b0c-ce84-40ce-808a-a47f690b092a","60b0434f-5dd0-4559-83b6-181ad1651373","e8f9a57d-450e-4c28-a52b-c451338cd292","65fcfddf-1935-4246-b9e9-9dd708093708",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":31,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":90,"last_modify":155,"created_at":167,"updated_at":157,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[174,192,204,215],{"id":133,"slug":175,"cover_image":176,"brand_name":177,"is_anonymized":178,"period_months":130,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":179,"updated_at":180,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"intelligent-labs","case-studies\u002Fintelligent-labs-1786635434978.webp","Intelligent Labs",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","Doubling Intelligent Labs' monthly sales from $114k to $239k","+110% sales","A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.","Intelligent Labs Case Study: +110% Sales","How Scaling Peak doubled Intelligent Labs' Amazon sales from $114k to $239k per month with benefit-led creative and scaled PPC.",[187,22],"c89127c7-631c-451f-bf13-3681edd0f3c4","061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"household-essentials-catalog-consolidation","case-studies\u002Fhousehold-essentials-catalog-consolidation-1790060651183.webp",100,"2026-09-22T11:13:31.397281+00:00","Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%","+82% revenue on 55% fewer ASINs","A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.","Household Brand Catalog Cleanup","How we merged 214 household ASINs into 96 review-consolidated families, rebuilt the ad account around margin and grew revenue 82% in 11 months.",[21,203],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"health-household-dsp-lapsed-buyer-win-back","case-studies\u002Fhealth-household-dsp-lapsed-buyer-win-back-1790060651183.webp",101,"Winning back lapsed buyers with Amazon DSP for 31% incremental revenue","Revenue +31%, repeat rate 38% → 47%","A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.","Amazon DSP Win-Back Campaign Case","How purchase-recency DSP audiences brought lapsed buyers of a household consumable back to Amazon and added 31% incremental revenue in eight months.",[214,187],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":136,"slug":216,"cover_image":217,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"wellness-brand-subscribe-and-save-growth","case-studies\u002Fwellness-brand-subscribe-and-save-growth-1790060651183.webp",102,"Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue","Subscriptions: 11% → 34% of revenue","A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.","Subscribe & Save Growth Case Study","How a daily-use wellness brand grew Subscribe & Save from 11% to 34% of Amazon revenue in nine months by rebuilding pack sizes, offer and listing copy.",[22,203],1790082626318]