[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-household-essentials-catalog-consolidation-en":3,"case-study-blocks-60b0434f-5dd0-4559-83b6-181ad1651373-en":26,"reviews-all-60b0434f-5dd0-4559-83b6-181ad1651373-any-en":162,"case-study-category-ancestors-health-and-household-en":163,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":164,"case-studies-by-ids-e8f9a57d-450e-4c28-a52b-c451338cd292,65fcfddf-1935-4246-b9e9-9dd708093708,b0f92741-d888-43aa-a311-abe5d784112f,7cd310e4-af3f-41b1-9fe4-08b6234b3f2d-en":187},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"60b0434f-5dd0-4559-83b6-181ad1651373","household-essentials-catalog-consolidation","case-studies\u002Fhousehold-essentials-catalog-consolidation-1790060651183.webp",null,true,11,100,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%","+82% revenue on 55% fewer ASINs","A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.","Household Brand Catalog Cleanup","How we merged 214 household ASINs into 96 review-consolidated families, rebuilt the ad account around margin and grew revenue 82% in 11 months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","Health & Household",[27,55,82,89,96,118,128,135,146,151],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"a593c71b-2db7-4fef-aeb2-30d1f3110569","snapshot",1,{},{"items":33,"title":54},[34,36,39,42,45,48,51],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$96k \u002F month",{"label":43,"value":44},"Catalog at start","214 ASINs, 80 of them duplicates",{"label":46,"value":47},"Engagement","Full account management + listing SEO",{"label":49,"value":50},"Timeframe","11 months",{"label":52,"value":53},"Team","Account lead, catalog specialist, PPC specialist, copywriter","",{"id":56,"case_study_id":4,"type":57,"position":58,"is_enabled":8,"config":59,"locale_code":14,"data":60},"30c6d7bb-c559-4d18-98d2-8a83d7a68280","metrics",2,{},{"items":61,"title":54},[62,67,72,77],{"after":63,"delta":64,"label":65,"before":66,"is_highlight":8},"$175k","+82%","Monthly revenue","$96k",{"after":68,"delta":69,"label":70,"before":71},"96","-55%","Live ASINs","214",{"after":73,"delta":74,"label":75,"before":76},"11,400","+192%","Reviews on the top 10 ASINs","3,900",{"after":78,"delta":79,"label":80,"before":81},"14%","-5 pts","TACoS","19%",{"id":83,"case_study_id":4,"type":84,"position":85,"is_enabled":8,"config":86,"locale_code":14,"data":87},"9b92bfbf-74a8-470c-8444-98c594ce7cd3","challenge",3,{},{"title":54,"markdown":88},"Six years of “just list it and see” had left the brand with 214 live ASINs for what was really about ninety products. Scent variations sat as standalone listings, multipacks were disconnected from singles, and three different ASINs competed for the same search term with the same product inside a different box.\n\nThe damage was invisible on the P&L but obvious in the data. Reviews were spread thin — the best-selling all-purpose cleaner sat at roughly 480 reviews on each of four duplicate listings instead of one page carrying 1,900. Advertising paid twice for the same shopper, because two of the brand's own ASINs bid against each other on the category term. And every new launch made it worse, since nobody on the team could say which of the existing listings the new size should attach to.",{"id":90,"case_study_id":4,"type":91,"position":92,"is_enabled":8,"config":93,"locale_code":14,"data":94},"a0a88a5b-42d9-4e86-98f1-96fec6b37e3c","approach",4,{},{"title":54,"markdown":95},"We treated the catalog as the root cause and everything else as a symptom.\n\n- **Catalog audit before anything else** — every ASIN mapped to a physical product, a sales volume and a review count, so merges were decided on evidence rather than on which listing someone liked.\n- **Duplicates merged, then families rebuilt** — true duplicate ASINs merged into the listing that already held the reviews, and the survivors pulled under one parent by scent, size and pack, so a family shares one rating instead of splitting it four ways.\n- **Listing SEO on the survivors** — titles, bullets and backend terms rewritten once per family, not once per duplicate, which is where the previous team's effort had been evaporating.\n- **Advertising rebuilt after the catalog settled** — campaigns keyed to the new families, self-competition removed, and budget concentrated on the ASINs with real contribution margin.",{"id":97,"case_study_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":14,"data":101},"58871265-7d4a-47ae-a7bf-3ff7e0cdb925","process_steps",5,{},{"steps":102,"title":54},[103,106,109,112,115],{"text":104,"title":105},"Every live ASIN was matched to a physical SKU, trailing-12-month units and review count. Eighty listings turned out to be duplicates of a listing that already existed, and another thirty-eight had not sold a unit in a year.","Full catalog inventory",{"text":107,"title":108},"Variation families were designed around the canonical child, then merged in waves so the account never had more than a handful of listings in flux at once. Reviews followed the merges where Amazon allowed it — a merge can be refused or applied only in part, so each wave was verified before the next was submitted.","Merge plan and review consolidation",{"text":110,"title":111},"One rewrite per family — title, bullets, A+ and backend keywords built around category and problem-aware search, instead of the brand-name-first copy the listings had carried.","Listing SEO for the surviving families",{"text":113,"title":114},"The thirty-eight zero-sale ASINs were closed rather than repriced. Storage fees dropped and the internal team stopped forecasting inventory nobody bought.","Retiring the dead tail",{"text":116,"title":117},"Campaigns were reconstructed around the new families with negative targeting between them, so two of the brand's own ASINs could no longer bid on the same shopper.","Advertising rebuild",{"id":119,"case_study_id":4,"type":120,"position":121,"is_enabled":8,"config":122,"locale_code":14,"data":125},"1c8c81a4-2493-4bf4-a880-2dc3e2094322","media",8,{"images":123},[124],"case-studies\u002Fdashboards\u002Fhousehold-essentials-catalog-consolidation.webp",{"title":126,"caption":127},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $43k to $79k a month while ACoS falls from 34% to 22% across the 11-month engagement.",{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":133},"e629f068-21eb-49a6-88c1-1b09ffe0c724","results",9,{},{"title":54,"markdown":134},"Eleven months in, the brand sells **more with half the catalog**: monthly revenue grew from $96k to $175k on 96 live ASINs instead of 214.\n\nThe consolidated review counts did most of the heavy lifting — the top ten listings went from 3,900 reviews between them to 11,400, which lifted conversion on exactly the pages advertising was paying to reach. TACoS fell five points as a side effect rather than as a target: the account stopped buying the same click twice. The brand also got something harder to put in a table — a catalog its own team can reason about when the next product launches.",{"id":136,"case_study_id":4,"type":137,"position":138,"is_enabled":8,"config":139,"locale_code":14,"data":140},"33bf771d-a411-4d64-9b77-cb18f381fab0","quote",10,{},{"items":141,"title":54},[142],{"role":143,"text":144,"author":145},"Household essentials brand","We were terrified of deleting listings. Seeing the reviews land on one page and the sales go up instead of down changed how we think about the catalog.","Head of E-commerce",{"id":147,"case_study_id":4,"type":148,"position":9,"is_enabled":8,"config":149,"locale_code":14,"data":150},"c9c72535-3d86-4fe2-a93a-a368ec311685","service_ref",{},{"title":54},{"id":152,"case_study_id":4,"type":153,"position":154,"is_enabled":8,"config":155,"locale_code":14,"data":161},"3ae54d9a-9e0b-4f44-a250-4b8c67bd3560","case_ref",12,{"ids":156},[157,158,159,160],"e8f9a57d-450e-4c28-a52b-c451338cd292","65fcfddf-1935-4246-b9e9-9dd708093708","b0f92741-d888-43aa-a311-abe5d784112f","7cd310e4-af3f-41b1-9fe4-08b6234b3f2d",{"title":54},[],[],[165,177],{"id":21,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":85,"last_modify":169,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":178,"icon":179,"hero_image":180,"is_enabled":8,"sort_order":99,"last_modify":169,"created_at":181,"updated_at":171,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[188,200,211,222],{"id":157,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":121,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"health-household-dsp-lapsed-buyer-win-back","case-studies\u002Fhealth-household-dsp-lapsed-buyer-win-back-1790060651183.webp",101,"Winning back lapsed buyers with Amazon DSP for 31% incremental revenue","Revenue +31%, repeat rate 38% → 47%","A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.","Amazon DSP Win-Back Campaign Case","How purchase-recency DSP audiences brought lapsed buyers of a household consumable back to Amazon and added 31% incremental revenue in eight months.",[198,199],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":158,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"wellness-brand-subscribe-and-save-growth","case-studies\u002Fwellness-brand-subscribe-and-save-growth-1790060651183.webp",102,"Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue","Subscriptions: 11% → 34% of revenue","A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.","Subscribe & Save Growth Case Study","How a daily-use wellness brand grew Subscribe & Save from 11% to 34% of Amazon revenue in nine months by rebuilding pack sizes, offer and listing copy.",[210,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":159,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":214,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"health-household-q4-stockout-recovery","case-studies\u002Fhealth-household-q4-stockout-recovery-1790060651183.webp",14,103,"From a Q4 stockout to a 2.4× peak season the following year","2.4× peak-month revenue year over year","A seasonal health brand sold out of its two best products in the first week of November and spent the rest of Q4 watching rank evaporate. The next year it went into peak with a forecast, a rank-protection plan and a catalog that could absorb demand.","Q4 Stockout Recovery on Amazon","How a seasonal health brand recovered from a Q4 stockout, protected organic rank through peak and grew peak-season revenue 2.4× the following year.",[22,199],{"id":160,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":225,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"supplement-brand-tacos-reduction","case-studies\u002Fsupplement-brand-tacos-reduction-1790060651183.webp",7,104,"Cutting a supplement brand's TACoS from 27% to 12% without losing volume","TACoS 27% → 12%, volume held","A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.","Supplement Brand TACoS Reduction","How a supplements brand cut TACoS from 27% to 12% in seven months by restructuring campaigns around intent and capping branded defense — with volume intact.",[199],"061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",1790082638095]