[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-home-kitchen-two-brands-one-account-en":3,"case-study-blocks-02904cff-f57b-4189-ac70-1ed728a2de7c-en":26,"reviews-all-02904cff-f57b-4189-ac70-1ed728a2de7c-any-en":159,"case-study-category-ancestors-home-and-kitchen-en":160,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":161,"case-studies-by-ids-e92c1414-16f7-4f63-8f7b-81c14ea64fb2,cd64bab6-ec78-4e77-bc73-7b544273eb71,c96a127b-2a2e-4d27-80fd-a420777c3d84,58cf2081-712c-42bb-80de-8dc39a57be26-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"02904cff-f57b-4189-ac70-1ed728a2de7c","home-kitchen-two-brands-one-account","case-studies\u002Fhome-kitchen-two-brands-one-account-1790060651183.webp",null,true,12,200,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Untangling two house brands that had been bidding against each other for two years","+32% combined revenue, spend flat","A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.","Two Brands, One Amazon Account","How separating two house brands in one Amazon account stopped internal bidding, protected the premium line and grew combined revenue 64% on flat spend.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen","Home & Kitchen",[27,52,79,86,93,115,125,132,143,149],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"7e993f05-b3ce-4bf9-9105-eaf80db25c4f","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$264k \u002F month across two brands",{"label":43,"value":44},"Structure","One account, one ad budget, shared keywords",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","12 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"81ba6878-615a-4b9c-8d4e-2aa95a1efe28","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$348k","+32%","Combined monthly revenue","$264k",{"after":65,"delta":66,"label":67,"before":68},"51%","+22 pts","Premium brand share of revenue","29%",{"after":70,"delta":71,"label":72,"before":73},"$57k","flat","Monthly ad spend","$58k",{"after":75,"delta":76,"label":77,"before":78},"39%","+8 pts","Blended gross margin","31%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"a9d8b2a8-0424-42b3-92af-5b0d06caf43c","challenge",3,{},{"title":51,"markdown":85},"The company had bought a second brand two years earlier and merged it into the existing Seller Central account because it was easier. Both sold storage and organization products, both targeted the same twenty keywords, and both ran out of a single advertising budget managed by one person optimizing for account-level ACoS.\n\nThat single number hid the damage. The budget always flowed to whichever brand converted cheaper — the value line — so the premium brand slowly lost impression share on the terms that justified its price. Worse, the two brands frequently appeared on the same search page, where the shopper simply picked the cheaper one. The company was paying to move its own customers down to a lower margin.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"b3d61338-ba0e-4a63-a051-0da22c483cca","approach",4,{},{"title":51,"markdown":92},"The fix was strategic separation, not a bigger budget.\n\n- **Two positions, written down** — the value brand plays on price-per-unit and multipacks; the premium brand plays on materials, warranty and design. Every listing decision now tests against one of those.\n- **Budget split and ring-fenced** — each brand got its own budget, its own targets and its own reporting; neither can borrow from the other mid-month.\n- **Keyword separation where it mattered** — the head terms both need stayed shared, but modifier sets were divided so the brands stop meeting on the same query.\n- **Margin, not ACoS, as the account metric** — targets set per brand against contribution margin, which is what made the premium brand's higher ACoS acceptable.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"e79cd350-a114-489a-abef-d5f83cc00a71","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Search-term and placement data cross-referenced between the brands. On 31 of the top 50 terms both brands were serving, and on 12 of them they were the top two organic results.","Overlap audit",{"text":104,"title":105},"Each brand's listings rewritten to a single position — value-per-unit or materials and design — so the pages stop reading as substitutes.","Positioning split",{"text":107,"title":108},"Two budgets, two ACoS targets derived from each brand's contribution margin, and separate weekly reporting.","Budget and target separation",{"text":110,"title":111},"Long-tail modifiers assigned to one brand or the other and negated on the opposite side; shared head terms kept for both but capped.","Modifier-level keyword split",{"text":113,"title":114},"The premium line got new A+ and image stacks aimed at the shopper who was already comparing on quality, not on price.","Premium relaunch",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"94e81762-9235-4ff6-943c-c39976ee20e3","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fhome-kitchen-two-brands-one-account.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $119k to $195k a month while ACoS falls from 46% to 29% across the 12-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"e85890ba-2056-4081-ab69-737e0a3b60d2","results",9,{},{"title":51,"markdown":131},"Combined revenue grew from $264k to $348k a month — **+32% on flat advertising spend** — and the mix changed: the premium brand went from 29% to 51% of revenue.\n\nThat mix shift is where the money is. Blended gross margin rose eight points, so the same top line is worth considerably more than it was. No product changed; the account simply stopped funding the cheaper brand's growth with the expensive brand's demand.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"3efe7fe7-4119-4e22-8ecc-7b5cbbc57a39","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Home goods group","Running both brands from one account looked efficient. It was efficient at cannibalizing ourselves.","Managing Director",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"1e320b6a-b61a-49ac-b26e-bb56416afc1b","service_ref",11,{},{"title":51},{"id":150,"case_study_id":4,"type":151,"position":9,"is_enabled":8,"config":152,"locale_code":14,"data":158},"6685e562-99cc-4239-9b63-bcd3c7b7a619","case_ref",{"ids":153},[154,155,156,157],"e92c1414-16f7-4f63-8f7b-81c14ea64fb2","cd64bab6-ec78-4e77-bc73-7b544273eb71","c96a127b-2a2e-4d27-80fd-a420777c3d84","58cf2081-712c-42bb-80de-8dc39a57be26",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":96,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":30,"last_modify":166,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[186,197,209,220],{"id":154,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-bundle-strategy-margin","case-studies\u002Fhome-kitchen-bundle-strategy-margin-1790060651183.webp",201,"Escaping a price war with bundles: average order value up 71%","AOV $24 → $31","A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.","Kitchenware Bundle Strategy Case","How product bundles lifted a kitchenware brand's average order value from $24 to $31 and ended a fourteen-month price war without cutting the unit price.",[196,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-canada-uk-expansion","case-studies\u002Fhome-kitchen-canada-uk-expansion-1790060651183.webp",13,202,"Adding two marketplaces without adding a second team","22% of revenue from CA + UK","A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.","Amazon CA and UK Expansion Case","How a US home and kitchen brand launched on Amazon Canada and the UK from one catalog and grew international to 22% of revenue in 13 months.",[208,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":156,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":212,"is_enabled":8,"sort_order":213,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-rating-recovery","case-studies\u002Fhome-kitchen-rating-recovery-1790060651183.webp",7,203,"Bringing a 3.2-star hero listing back to 4.2 — and the category position with it","3.2 → 4.2 stars, sales +118%","A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.","Amazon Rating Recovery Case Study","How a home brand lifted a hero listing from 3.2 to 4.2 stars after a defective batch, recovering category rank and growing sales 118% in seven months.",[196,21],{"id":157,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":223,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"cookware-set-deal-driven-rank-ladder","case-studies\u002Fcookware-set-deal-driven-rank-ladder-1790060651183.webp",6,204,"Using two deal events to buy a year of ranking for a cookware set","Hero term #19 → #3, held past two events","A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.","Cookware Deal Event Ranking Case","How a cookware brand turned two Amazon deal events into a permanent ranking gain, moving its hero term from #19 to #3 and holding it past the second event.",[21,22],"97000cd5-3602-4e40-8b40-584074ed9dc5","kitchen-and-dining","home-and-kitchen\u002Fkitchen-and-dining","Kitchen & Dining",1790082626818]