[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"case-study-home-kitchen-rating-recovery-en":3,"case-study-blocks-c96a127b-2a2e-4d27-80fd-a420777c3d84-en":26,"reviews-all-c96a127b-2a2e-4d27-80fd-a420777c3d84-any-en":141,"case-study-category-ancestors-home-and-kitchen-en":142,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":143,"case-studies-by-ids-02904cff-f57b-4189-ac70-1ed728a2de7c,e92c1414-16f7-4f63-8f7b-81c14ea64fb2,cd64bab6-ec78-4e77-bc73-7b544273eb71,58cf2081-712c-42bb-80de-8dc39a57be26-en":167},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"c96a127b-2a2e-4d27-80fd-a420777c3d84","home-kitchen-rating-recovery","case-studies\u002Fhome-kitchen-rating-recovery-1790060651183.webp",null,true,7,203,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Bringing a 3.2-star hero listing back to 4.2 — and the category position with it","3.2 → 4.2 stars, sales +118%","A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.","Amazon Rating Recovery Case Study","How a home brand lifted a hero listing from 3.2 to 4.2 stars after a defective batch, recovering category rank and growing sales 118% in seven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen","Home & Kitchen",[27,55,82,89,96,106,113,124,130],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"31e6534b-3b7c-4c63-a56a-43e82453f288","snapshot",1,{},{"items":33,"title":54},[34,36,39,42,45,48,51],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$71k \u002F month, falling",{"label":43,"value":44},"Trigger","Packaging change → 6 months of 1–2 star reviews",{"label":46,"value":47},"Review base","210 reviews at the low point, ~70 new per month after the fix",{"label":49,"value":50},"Engagement","Full account management + creative",{"label":52,"value":53},"Timeframe","7 months","",{"id":56,"case_study_id":4,"type":57,"position":58,"is_enabled":8,"config":59,"locale_code":14,"data":60},"e140ce68-6d0a-453a-b372-0efc87f2451c","metrics",2,{},{"items":61,"title":54},[62,67,72,77],{"after":63,"delta":64,"label":65,"before":66,"is_highlight":8},"4.2","+1.0","Rating, hero ASIN","3.2",{"after":68,"delta":69,"label":70,"before":71},"$155k","+118%","Monthly revenue","$71k",{"after":73,"delta":74,"label":75,"before":76},"3.8%","-7.6 pts","Return rate","11.4%",{"after":78,"delta":79,"label":80,"before":81},"#6","+35 positions","Organic rank, category term","#41",{"id":83,"case_study_id":4,"type":84,"position":85,"is_enabled":8,"config":86,"locale_code":14,"data":87},"8ca90edb-8fb6-4f4a-928a-d63348ac04a0","challenge",3,{},{"title":54,"markdown":88},"A cost-driven packaging change six months earlier had removed an internal insert. The product arrived damaged often enough that one in nine orders came back, and the reviews said so in detail. The rating fell to 3.2, at which point the damage compounded on its own: fewer clicks converted, velocity dropped, and the listing slid from sixth in its category to forty-first.\n\nBy the time we were brought in the defect had already been fixed upstream — but the listing was still carrying six months of reviews describing it, and the brand's attempt to fix things by cutting price had only added reviews complaining about a cheap product.",{"id":90,"case_study_id":4,"type":91,"position":92,"is_enabled":8,"config":93,"locale_code":14,"data":94},"908c74c9-0ce1-49b0-8b7a-5fb7ced768b3","approach",4,{},{"title":54,"markdown":95},"A rating is a moving average, so recovery is an arithmetic problem with a content problem attached.\n\n- **Verify the fix before spending anything** — new batch tested, return reasons monitored for four weeks to confirm the defect was gone.\n- **Volume of fresh reviews** — the Request a Review automation run on every order of the corrected stock, because the only way to move an average of 210 reviews is a few hundred new ones.\n- **Reset the expectation on the page** — images and A+ rebuilt to show exactly what arrives and how it's packed, which is what the negative reviews were really about.\n- **Price restored, not discounted** — the discount was reversed once the rating passed 4.0, since a low price on a low-rated listing confirms the shopper's suspicion.",{"id":97,"case_study_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":14,"data":103},"dec19946-b9e1-4625-b60b-dc7b7d023a24","media",8,{"images":101},[102],"case-studies\u002Fdashboards\u002Fhome-kitchen-rating-recovery.webp",{"title":104,"caption":105},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $32k to $70k a month while ACoS falls from 38% to 23% across the 7-month engagement.",{"id":107,"case_study_id":4,"type":108,"position":109,"is_enabled":8,"config":110,"locale_code":14,"data":111},"2ac84643-58c1-4b45-aec4-705c51628dff","results",9,{},{"title":54,"markdown":112},"The hero listing recovered from 3.2 to **4.2 stars**, and revenue more than doubled — $71k to $155k a month.\n\nThe return rate tells you the fix was real rather than cosmetic: 11.4% down to 3.8%. Organic rank followed the rating with roughly a six-week lag, from #41 back to #6 in the category. The brand also now watches return reasons weekly, which is the control that would have caught the original packaging change within two weeks instead of six months.",{"id":114,"case_study_id":4,"type":115,"position":116,"is_enabled":8,"config":117,"locale_code":14,"data":118},"28327864-5f69-411e-a80a-7fcca140c78d","quote",10,{},{"items":119,"title":54},[120],{"role":121,"text":122,"author":123},"Home storage brand","Half a year of discounting, against a problem that was sitting inside the box the whole time.","Head of Product",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"93847886-86fe-412a-b7a3-d92f90b3c721","service_ref",11,{},{"title":54},{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":140},"67478857-eb9e-4208-b55a-40294c048a14","case_ref",12,{"ids":135},[136,137,138,139],"02904cff-f57b-4189-ac70-1ed728a2de7c","e92c1414-16f7-4f63-8f7b-81c14ea64fb2","cd64bab6-ec78-4e77-bc73-7b544273eb71","58cf2081-712c-42bb-80de-8dc39a57be26",{"title":54},[],[],[144,156],{"id":21,"slug":145,"icon":146,"hero_image":147,"is_enabled":8,"sort_order":92,"last_modify":148,"created_at":149,"updated_at":150,"locale_code":14,"name":151,"title":152,"subtitle":153,"meta_title":154,"meta_description":155},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":157,"icon":158,"hero_image":159,"is_enabled":8,"sort_order":160,"last_modify":148,"created_at":161,"updated_at":150,"locale_code":14,"name":162,"title":163,"subtitle":164,"meta_title":165,"meta_description":166},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[168,179,189,201],{"id":136,"slug":169,"cover_image":170,"brand_name":7,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":171,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":172,"headline_metric":173,"summary":174,"meta_title":175,"meta_description":176,"service_ids":177,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-two-brands-one-account","case-studies\u002Fhome-kitchen-two-brands-one-account-1790060651183.webp",200,"Untangling two house brands that had been bidding against each other for two years","+32% combined revenue, spend flat","A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.","Two Brands, One Amazon Account","How separating two house brands in one Amazon account stopped internal bidding, protected the premium line and grew combined revenue 64% on flat spend.",[22,178],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":137,"slug":180,"cover_image":181,"brand_name":7,"is_anonymized":8,"period_months":109,"is_enabled":8,"sort_order":182,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-bundle-strategy-margin","case-studies\u002Fhome-kitchen-bundle-strategy-margin-1790060651183.webp",201,"Escaping a price war with bundles: average order value up 71%","AOV $24 → $31","A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.","Kitchenware Bundle Strategy Case","How product bundles lifted a kitchenware brand's average order value from $24 to $31 and ended a fourteen-month price war without cutting the unit price.",[21,22],{"id":138,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":192,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-canada-uk-expansion","case-studies\u002Fhome-kitchen-canada-uk-expansion-1790060651183.webp",13,202,"Adding two marketplaces without adding a second team","22% of revenue from CA + UK","A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.","Amazon CA and UK Expansion Case","How a US home and kitchen brand launched on Amazon Canada and the UK from one catalog and grew international to 22% of revenue in 13 months.",[200,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":139,"slug":202,"cover_image":203,"brand_name":7,"is_anonymized":8,"period_months":204,"is_enabled":8,"sort_order":205,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":206,"headline_metric":207,"summary":208,"meta_title":209,"meta_description":210,"service_ids":211,"published_at":11,"category_id":212,"category_slug":213,"category_path":214,"category_name":215,"category_is_enabled":8},"cookware-set-deal-driven-rank-ladder","case-studies\u002Fcookware-set-deal-driven-rank-ladder-1790060651183.webp",6,204,"Using two deal events to buy a year of ranking for a cookware set","Hero term #19 → #3, held past two events","A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.","Cookware Deal Event Ranking Case","How a cookware brand turned two Amazon deal events into a permanent ranking gain, moving its hero term from #19 to #3 and holding it past the second event.",[22,178],"97000cd5-3602-4e40-8b40-584074ed9dc5","kitchen-and-dining","home-and-kitchen\u002Fkitchen-and-dining","Kitchen & Dining",1790082626364]