[{"data":1,"prerenderedAt":245},["ShallowReactive",2],{"case-study-home-kitchen-canada-uk-expansion-en":3,"case-study-blocks-cd64bab6-ec78-4e77-bc73-7b544273eb71-en":26,"reviews-all-cd64bab6-ec78-4e77-bc73-7b544273eb71-any-en":171,"case-study-category-ancestors-home-and-kitchen-en":172,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-c96a127b-2a2e-4d27-80fd-a420777c3d84,02904cff-f57b-4189-ac70-1ed728a2de7c,e92c1414-16f7-4f63-8f7b-81c14ea64fb2,58cf2081-712c-42bb-80de-8dc39a57be26-en":197},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"cd64bab6-ec78-4e77-bc73-7b544273eb71","home-kitchen-canada-uk-expansion","case-studies\u002Fhome-kitchen-canada-uk-expansion-1790060651183.webp",null,true,13,202,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Adding two marketplaces without adding a second team","22% of revenue from CA + UK","A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.","Amazon CA and UK Expansion Case","How a US home and kitchen brand launched on Amazon Canada and the UK from one catalog and grew international to 22% of revenue in 13 months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen","Home & Kitchen",[27,52,77,84,91,126,136,143,154,160],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"8cbbfa29-d19e-48cf-bddf-ac7fbbd58699","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US → US, CA, UK",{"label":40,"value":41},"Revenue at start","$402k \u002F month, US only",{"label":43,"value":44},"Constraint","No additional headcount",{"label":46,"value":47},"Engagement","Full account management + listing SEO",{"label":49,"value":50},"Timeframe","13 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"370da98d-563c-4ec1-bd02-d57bc21018d8","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$515k","+28%","Total monthly revenue","$402k",{"after":65,"delta":66,"label":67,"before":68},"22%","+22 pts","International share of revenue","0%",{"after":70,"delta":71,"label":72,"before":73},"11 weeks","hero term","CA launch to page one","—",{"after":75,"delta":71,"label":76,"before":73},"17 weeks","UK launch to page one",{"id":78,"case_study_id":4,"type":79,"position":80,"is_enabled":8,"config":81,"locale_code":14,"data":82},"e717d9c1-0217-436f-90e6-08cf930d8941","challenge",3,{},{"title":51,"markdown":83},"The brand held a strong position in its US subcategory and had run out of obvious growth there — share gains were getting expensive and the category itself was flat. International had been discussed for two years and always stalled on the same assumption: that a new marketplace means a new team, new listings and a new ad strategy built from scratch.\n\nThe real blockers were narrower. Nobody had decided which SKUs travel (bulk and voltage rule out several), nobody had checked whether the UK's search language matches the US copy (it doesn't — the terms differ, and translating US copy word for word ranks for nothing), and nobody had modeled the fee and VAT difference per unit.",{"id":85,"case_study_id":4,"type":86,"position":87,"is_enabled":8,"config":88,"locale_code":14,"data":89},"27a41405-20ff-4622-a11c-61facd591fbd","approach",4,{},{"title":51,"markdown":90},"We treated each marketplace as a ranking launch with a known playbook, not as a new company.\n\n- **SKU triage first** — every ASIN scored on shipping cost, compliance and local demand; fourteen of forty traveled, the rest stayed home.\n- **Local keyword research, not translation** — UK copy rebuilt on UK search terms, which differ from the US set far more than the shared language suggests.\n- **Launch sequence, not simultaneous** — Canada first as the cheaper rehearsal, UK second with the lessons applied.\n- **One team, phased attention** — each launch got a concentrated eight-week push rather than permanent parallel management.",{"id":92,"case_study_id":4,"type":93,"position":94,"is_enabled":8,"config":95,"locale_code":14,"data":96},"6a1ae14a-b35f-49b8-963a-eff7b4602756","timeline",6,{},{"title":51,"phases":97},[98,105,112,119],{"items":99,"label":103,"title":104},[100,101,102],"SKU triage on shipping, compliance and demand","Fee and VAT model per unit per marketplace","Go\u002Fno-go on 14 of 40 ASINs","Months 1–2","Feasibility",{"items":106,"label":110,"title":111},[107,108,109],"Listings localized and indexed","Ranking-focused launch advertising","Page one on the hero term at week 11","Months 3–6","Canada",{"items":113,"label":117,"title":118},[114,115,116],"UK keyword research from scratch","Copy and A+ rebuilt on UK terms","Page one at week 17, slower category","Months 7–11","United Kingdom",{"items":120,"label":124,"title":125},[121,122,123],"Three-marketplace reporting in one view","Inventory planning by marketplace","US team running all three without new hires","Months 12–13","Steady state",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":133},"6abd389c-c6dc-483b-81dc-fe8770a1bdeb","media",8,{"images":131},[132],"case-studies\u002Fdashboards\u002Fhome-kitchen-canada-uk-expansion.webp",{"title":134,"caption":135},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $181k to $293k a month while ACoS falls from 33% to 22% across the 13-month engagement.",{"id":137,"case_study_id":4,"type":138,"position":139,"is_enabled":8,"config":140,"locale_code":14,"data":141},"2d3c1768-e2ed-4f46-934a-0dd68a69f408","results",9,{},{"title":51,"markdown":142},"Total monthly revenue grew from $402k to $515k, with **22% now coming from Canada and the UK** — markets the brand had no presence in a year earlier.\n\nThe SKU triage is what kept it profitable: shipping only the fourteen ASINs that travel well meant international margin landed within two points of domestic, instead of the negative unit economics the brand had feared. Both launches reached page one on their hero term — Canada in 11 weeks, the UK in 17 — using the same catalog and the same team.",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"a1817efb-ade2-4209-8ad6-bf7e00f7ff19","quote",10,{},{"items":149,"title":51},[150],{"role":151,"text":152,"author":153},"Home and kitchen brand","We'd built international up into a huge project. Choosing fourteen products instead of forty made it a normal quarter's work.","COO",{"id":155,"case_study_id":4,"type":156,"position":157,"is_enabled":8,"config":158,"locale_code":14,"data":159},"323f5e2a-1128-49d6-a102-7ddf59985705","service_ref",11,{},{"title":51},{"id":161,"case_study_id":4,"type":162,"position":163,"is_enabled":8,"config":164,"locale_code":14,"data":170},"e3423662-d4d3-4058-94ae-883fb040e4e2","case_ref",12,{"ids":165},[166,167,168,169],"c96a127b-2a2e-4d27-80fd-a420777c3d84","02904cff-f57b-4189-ac70-1ed728a2de7c","e92c1414-16f7-4f63-8f7b-81c14ea64fb2","58cf2081-712c-42bb-80de-8dc39a57be26",{"title":51},[],[],[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":80,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":190,"last_modify":178,"created_at":191,"updated_at":180,"locale_code":14,"name":192,"title":193,"subtitle":194,"meta_title":195,"meta_description":196},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[198,210,221,231],{"id":166,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-rating-recovery","case-studies\u002Fhome-kitchen-rating-recovery-1790060651183.webp",7,203,"Bringing a 3.2-star hero listing back to 4.2 — and the category position with it","3.2 → 4.2 stars, sales +118%","A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.","Amazon Rating Recovery Case Study","How a home brand lifted a hero listing from 3.2 to 4.2 stars after a defective batch, recovering category rank and growing sales 118% in seven months.",[209,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":167,"slug":211,"cover_image":212,"brand_name":7,"is_anonymized":8,"period_months":163,"is_enabled":8,"sort_order":213,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-two-brands-one-account","case-studies\u002Fhome-kitchen-two-brands-one-account-1790060651183.webp",200,"Untangling two house brands that had been bidding against each other for two years","+32% combined revenue, spend flat","A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.","Two Brands, One Amazon Account","How separating two house brands in one Amazon account stopped internal bidding, protected the premium line and grew combined revenue 64% on flat spend.",[22,220],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":168,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-bundle-strategy-margin","case-studies\u002Fhome-kitchen-bundle-strategy-margin-1790060651183.webp",201,"Escaping a price war with bundles: average order value up 71%","AOV $24 → $31","A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.","Kitchenware Bundle Strategy Case","How product bundles lifted a kitchenware brand's average order value from $24 to $31 and ended a fourteen-month price war without cutting the unit price.",[209,22],{"id":169,"slug":232,"cover_image":233,"brand_name":7,"is_anonymized":8,"period_months":94,"is_enabled":8,"sort_order":234,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":235,"headline_metric":236,"summary":237,"meta_title":238,"meta_description":239,"service_ids":240,"published_at":11,"category_id":241,"category_slug":242,"category_path":243,"category_name":244,"category_is_enabled":8},"cookware-set-deal-driven-rank-ladder","case-studies\u002Fcookware-set-deal-driven-rank-ladder-1790060651183.webp",204,"Using two deal events to buy a year of ranking for a cookware set","Hero term #19 → #3, held past two events","A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.","Cookware Deal Event Ranking Case","How a cookware brand turned two Amazon deal events into a permanent ranking gain, moving its hero term from #19 to #3 and holding it past the second event.",[22,220],"97000cd5-3602-4e40-8b40-584074ed9dc5","kitchen-and-dining","home-and-kitchen\u002Fkitchen-and-dining","Kitchen & Dining",1790082626393]