[{"data":1,"prerenderedAt":213},["ShallowReactive",2],{"case-study-home-kitchen-bundle-strategy-margin-en":3,"case-study-blocks-e92c1414-16f7-4f63-8f7b-81c14ea64fb2-en":26,"reviews-all-e92c1414-16f7-4f63-8f7b-81c14ea64fb2-any-en":137,"case-study-category-ancestors-home-and-kitchen-en":138,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":139,"case-studies-by-ids-cd64bab6-ec78-4e77-bc73-7b544273eb71,c96a127b-2a2e-4d27-80fd-a420777c3d84,02904cff-f57b-4189-ac70-1ed728a2de7c,58cf2081-712c-42bb-80de-8dc39a57be26-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"e92c1414-16f7-4f63-8f7b-81c14ea64fb2","home-kitchen-bundle-strategy-margin","case-studies\u002Fhome-kitchen-bundle-strategy-margin-1790060651183.webp",null,true,9,201,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Escaping a price war with bundles: average order value up 71%","AOV $24 → $31","A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.","Kitchenware Bundle Strategy Case","How product bundles lifted a kitchenware brand's average order value from $24 to $31 and ended a fourteen-month price war without cutting the unit price.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen","Home & Kitchen",[27,52,79,86,93,103,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"5bd458f3-3d45-4a2c-959b-d2c5bfd2abd9","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$187k \u002F month",{"label":43,"value":44},"Problem","Nine price cuts in 14 months, margin down 11 points",{"label":46,"value":47},"Engagement","Full account management + creative",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"24d691a3-8200-485f-9c37-7113f9a5dfec","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$31","+29%","Average order value","$24",{"after":65,"delta":66,"label":67,"before":68},"$246k","+32%","Monthly revenue","$187k",{"after":70,"delta":71,"label":72,"before":73},"$22.99","+$1.00","Unit price of the hero SKU","$21.99",{"after":75,"delta":76,"label":77,"before":78},"36%","+9 pts","Gross margin","27%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"90ebab1a-a5fe-4807-8e5a-bedb63363369","challenge",3,{},{"title":51,"markdown":85},"A competitor with deeper pockets had been undercutting the brand's hero SKU every few weeks. The brand matched every time, because on a search page where the two products look identical the cheaper one wins. Fourteen months of that had cost eleven points of margin and produced no share gain — the competitor simply cut again.\n\nThe listing gave shoppers nothing else to compare. Same photo conventions, same claims, same single item in the box. When two offers are interchangeable, price is the only remaining variable, and the brand with the lower cost base wins that argument every time.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"c3cf825e-e676-457a-96bd-c3c2e17276eb","approach",4,{},{"title":51,"markdown":92},"We stopped competing on the unit and started competing on the purchase.\n\n- **Bundles built from the basket, not from the warehouse** — we looked at what customers actually bought together within 30 days and built three bundles around the real pairs.\n- **Bundle as the hero listing** — the multi-item offer took the main advertising position; the single item stayed live as the entry price point.\n- **Creative that makes the comparison unfair** — the image stack shows what's in the box against a single competing item, so the shopper compares a set with a piece.\n- **Unit price raised, not cut** — a dollar back on the single SKU, which nobody noticed because it was no longer the offer being pushed.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"1ef9c170-2134-4eab-b044-2ad82854bc48","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fhome-kitchen-bundle-strategy-margin.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $84k to $111k a month while ACoS falls from 32% to 23% across the 9-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":9,"is_enabled":8,"config":106,"locale_code":14,"data":107},"b51ff074-13ed-4bf3-aac7-f5d00e126008","results",{},{"title":51,"markdown":108},"Average order value went from $24 to $31 — **+29%** — and monthly revenue from $187k to $246k on a similar order count.\n\nGross margin recovered nine points, most of it from mix rather than from pricing: the bundles carry a better margin than the single unit and cost the same to ship. The competitor's next price cut landed in the middle of this and did nothing measurable, because the brand's hero offer was no longer the thing being undercut.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"ec92570d-889e-444f-9329-751a15663950","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Kitchenware brand","Every price cut felt necessary at the time. Bundling was the first move in two years that they couldn't just copy the following week.","Founder",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"e11d23a4-889b-4411-8118-ac71f03fa5d4","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"40a20d21-b9c0-4ac6-978d-a06aceea2ebf","case_ref",12,{"ids":131},[132,133,134,135],"cd64bab6-ec78-4e77-bc73-7b544273eb71","c96a127b-2a2e-4d27-80fd-a420777c3d84","02904cff-f57b-4189-ac70-1ed728a2de7c","58cf2081-712c-42bb-80de-8dc39a57be26",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":89,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":156,"last_modify":144,"created_at":157,"updated_at":146,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[164,176,187,198],{"id":132,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-canada-uk-expansion","case-studies\u002Fhome-kitchen-canada-uk-expansion-1790060651183.webp",13,202,"Adding two marketplaces without adding a second team","22% of revenue from CA + UK","A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.","Amazon CA and UK Expansion Case","How a US home and kitchen brand launched on Amazon Canada and the UK from one catalog and grew international to 22% of revenue in 13 months.",[175,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-rating-recovery","case-studies\u002Fhome-kitchen-rating-recovery-1790060651183.webp",7,203,"Bringing a 3.2-star hero listing back to 4.2 — and the category position with it","3.2 → 4.2 stars, sales +118%","A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.","Amazon Rating Recovery Case Study","How a home brand lifted a hero listing from 3.2 to 4.2 stars after a defective batch, recovering category rank and growing sales 118% in seven months.",[21,22],{"id":134,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"home-kitchen-two-brands-one-account","case-studies\u002Fhome-kitchen-two-brands-one-account-1790060651183.webp",200,"Untangling two house brands that had been bidding against each other for two years","+32% combined revenue, spend flat","A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.","Two Brands, One Amazon Account","How separating two house brands in one Amazon account stopped internal bidding, protected the premium line and grew combined revenue 64% on flat spend.",[22,197],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":135,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"cookware-set-deal-driven-rank-ladder","case-studies\u002Fcookware-set-deal-driven-rank-ladder-1790060651183.webp",6,204,"Using two deal events to buy a year of ranking for a cookware set","Hero term #19 → #3, held past two events","A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.","Cookware Deal Event Ranking Case","How a cookware brand turned two Amazon deal events into a permanent ranking gain, moving its hero term from #19 to #3 and holding it past the second event.",[22,197],"97000cd5-3602-4e40-8b40-584074ed9dc5","kitchen-and-dining","home-and-kitchen\u002Fkitchen-and-dining","Kitchen & Dining",1790082626549]