[{"data":1,"prerenderedAt":248},["ShallowReactive",2],{"case-study-home-improvement-renovation-stage-sequencing-en":3,"case-study-blocks-5c43189f-fb82-4789-afbe-91b85ff29d49-en":26,"reviews-all-5c43189f-fb82-4789-afbe-91b85ff29d49-any-en":165,"case-study-category-ancestors-tools-and-home-improvement-en":166,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,a507b11d-88fb-4b74-98a2-0661de716593-en":167,"case-studies-by-ids-2ef03fd6-aef2-4328-90d6-2417cf74afd3,19d7e9f3-d513-4948-8a2c-403d09e8b04a,c1300c6c-9ba1-409b-bdb2-937e1ab45171,12ddcee9-7de4-46c9-bfd2-18c9686d64f0-en":191},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"5c43189f-fb82-4789-afbe-91b85ff29d49","home-improvement-renovation-stage-sequencing","case-studies\u002Fhome-improvement-renovation-stage-sequencing-1790060651183.webp",null,true,12,1501,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to a renovation in the order it actually happens","Revenue per household +72%","A home improvement brand sold products used at four different stages of the same project, and advertised all of them to everybody at once. Sequencing the catalog to the build order changed what one customer is worth.","Renovation Stage Demand Case Study","How mapping a catalog to the stages of a renovation project nearly doubled revenue per household for a home improvement brand in twelve months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593","73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement","Tools & Home Improvement",[27,52,79,86,93,121,131,138,149,155],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"daaa5569-5fbb-4a59-9d7e-e34bc9304196","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$286k \u002F month",{"label":43,"value":44},"Catalog","Products spanning demolition, rough-in, surface prep and finishing",{"label":46,"value":47},"Engagement","Full account management + DSP",{"label":49,"value":50},"Timeframe","12 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"5e57efe9-6fec-41c5-8444-1b5b8c3b8934","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$105","+72%","Revenue per household, 6 months","$61",{"after":65,"delta":66,"label":67,"before":68},"$475k","+66%","Monthly revenue","$286k",{"after":70,"delta":71,"label":72,"before":73},"34%","+23 pts","Households buying twice or more","11%",{"after":75,"delta":76,"label":77,"before":78},"$7.40","new","DSP cost per repeat order","—",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"5b3dd39b-9016-4735-b4e6-2b723619916f","challenge",3,{},{"title":51,"markdown":85},"A bathroom remodel is not an event, it is a sequence that runs for six to ten weeks. Somebody demolishes, somebody runs pipe, somebody patches and levels, somebody paints and fits. The brand sold into all four of those weeks, and it treated every customer as if their project had begun and ended on the day they clicked.\n\nSo the pry bar buyer and the caulk buyer were the same person eleven weeks apart, and nothing in the account knew it. Advertising reintroduced the brand to that customer at random intervals with whichever product happened to have budget, which is how a catalog with four natural repeat purchases ended up with an 11% repeat rate. The entire back half of every project was being sold by somebody else.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"db328434-36a8-4f9d-8913-e40e0321accc","approach",4,{},{"title":51,"markdown":92},"We stopped selling a catalog and started selling a schedule.\n\n- **Stage map built from order data** — every ASIN assigned to the week of a project in which it is actually used, validated against the real intervals between repeat orders.\n- **Sequenced DSP audiences** — a customer who bought a stage-one product enters a stage-two audience on the lag the data says is typical, not on a generic 30-day window.\n- **Listing copy that names the next step**, so the page itself tells the shopper what comes after this purchase and who sells it.\n- **Budget weighted to stage one** — the earliest products in the sequence bid up, because winning the first purchase now buys three more.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"6d18de5f-7822-49f4-b4ac-02e05caf7908","timeline",6,{},{"title":51,"phases":99},[100,107,114],{"items":101,"label":105,"title":106},[102,103,104],"Repeat-order intervals measured per ASIN pair","Four stages defined and every ASIN assigned","Baseline six-month household value established","Months 1–3","Map the sequence",{"items":108,"label":112,"title":113},[109,110,111],"DSP audiences built on stage transitions and real lag times","Stage-one bids raised, late-stage prospecting bids cut","A+ modules rewritten to name the next stage","Months 4–8","Sequence the media",{"items":115,"label":119,"title":120},[116,117,118],"Cost per repeat order settled at $7.40","Repeat households past a third","Stage-one acquisition allowed to run at breakeven on the first order","Months 9–12","Compound it",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":128},"1fb1bcc9-6682-4cd3-bf6a-d2cd2a6e8836","media",8,{"images":126},[127],"case-studies\u002Fdashboards\u002Fhome-improvement-renovation-stage-sequencing.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $129k to $224k a month while ACoS falls from 33% to 22% across the 12-month engagement.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"477cb8f1-f099-4cd6-ae5b-5c594aa6f299","results",9,{},{"title":51,"markdown":137},"Six-month revenue per household went from $61 to **$105**, and total revenue grew 66% without adding a single product.\n\nThe repeat rate is where the change is visible: 34% of households now buy at least twice, against 11% before. Reaching an existing customer at the moment their project moves to the next stage costs $7.40 an order, which is why stage-one products can now be bid to breakeven — the first sale is no longer the whole relationship.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"62332d7e-0393-4d26-9487-a29e3ac3aaaa","quote",10,{},{"items":144,"title":51},[145],{"role":146,"text":147,"author":148},"Home improvement brand","Our customers were never one-time buyers. We were just showing up in week two and then disappearing until they'd already bought the rest from someone else.","Managing Director",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"bd9ab66d-29ec-4096-a291-25d19646fa23","service_ref",11,{},{"title":51},{"id":156,"case_study_id":4,"type":157,"position":9,"is_enabled":8,"config":158,"locale_code":14,"data":164},"bbf7ee82-b615-4b3c-873f-d6d1046a6866","case_ref",{"ids":159},[160,161,162,163],"2ef03fd6-aef2-4328-90d6-2417cf74afd3","19d7e9f3-d513-4948-8a2c-403d09e8b04a","c1300c6c-9ba1-409b-bdb2-937e1ab45171","12ddcee9-7de4-46c9-bfd2-18c9686d64f0",{"title":51},[],[],[168,180],{"id":21,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":55,"last_modify":172,"created_at":173,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"meta_title":178,"meta_description":179},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":184,"last_modify":172,"created_at":185,"updated_at":174,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[192,204,219,233],{"id":160,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":141,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"tool-brand-pro-and-diy-split-intent","case-studies\u002Ftool-brand-pro-and-diy-split-intent-1790060651183.webp",1500,"One keyword, two buyers: splitting the tradesman from the weekend user","Blended ACoS 39% → 21%","The same search term brought a contractor buying his fourth one this year and a homeowner buying his first ever. A single listing tried to satisfy both and convinced neither.","Pro vs DIY Buyer Targeting Case","How separating professional and DIY intent inside one keyword set cut a tool brand's blended ACoS from 39% to 21% and grew revenue 71%.",[202,203],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":161,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"power-tool-brand-battery-platform-lock","case-studies\u002Fpower-tool-brand-battery-platform-lock-1790060651183.webp",1502,"Making the battery platform the product people search for","Bare-tool revenue +319%","Every cordless tool the brand sold was buried inside a kit with a battery nobody needed twice. Once the platform had a name shoppers could search, the second and third tool sold themselves.","Cordless Battery Platform Case Study","How naming and ranking a cordless battery platform grew a power tool brand's bare-tool revenue 319% and lifted tools owned per customer to 2.6.",[214,203],"b2229fd7-1f99-4a26-ad08-d1113955c798","5cc241a7-99c7-45dc-958d-1a3e64b59afd","power-tools","tools-and-home-improvement\u002Fpower-tools","Power Tools",{"id":162,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"hand-tool-brand-unbundling-sets","case-studies\u002Fhand-tool-brand-unbundling-sets-1790060651183.webp",1503,"Breaking the sets apart: selling the one piece people came for","Units +142% at a higher margin","The brand sold hand tools only in sets, because sets look like better value. Shoppers were searching for one specific size, finding nothing, and buying a single competitor tool instead.","Unbundling Tool Sets Case Study","How splitting hand tool sets into individually listed pieces grew unit sales 142% for a tool brand and improved margin at the same time.",[214,22],"6043b59d-6f9d-4cb5-aa24-ed57c3ec57fc","hand-tools","tools-and-home-improvement\u002Fhand-tools","Hand Tools",{"id":163,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":236,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":238,"headline_metric":239,"summary":240,"meta_title":241,"meta_description":242,"service_ids":243,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"laser-measure-free-app-substitute","case-studies\u002Flaser-measure-free-app-substitute-1790060651183.webp",7,1504,"Competing with a free app that is already in the buyer's pocket","Conversion 4.2% → 8.7%","The brand's real competitor was not another laser measure. It was the measuring app every shopper already had, for free, and no listing in the category acknowledged it existed.","Laser Measure vs Phone App Case","How answering the free-phone-app objection head-on doubled conversion for a laser measure brand and grew revenue 108% in seven months.",[202,203],"2003d352-c17e-48fb-b154-571ec243d405","measuring-and-layout","tools-and-home-improvement\u002Fmeasuring-and-layout","Measuring & Layout",1790082634359]