[{"data":1,"prerenderedAt":249},["ShallowReactive",2],{"case-study-health-household-q4-stockout-recovery-en":3,"case-study-blocks-b0f92741-d888-43aa-a311-abe5d784112f-en":26,"reviews-all-b0f92741-d888-43aa-a311-abe5d784112f-any-en":173,"case-study-category-ancestors-health-and-household-en":174,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":175,"case-studies-by-ids-60b0434f-5dd0-4559-83b6-181ad1651373,e8f9a57d-450e-4c28-a52b-c451338cd292,65fcfddf-1935-4246-b9e9-9dd708093708,7cd310e4-af3f-41b1-9fe4-08b6234b3f2d-en":200},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"b0f92741-d888-43aa-a311-abe5d784112f","health-household-q4-stockout-recovery","case-studies\u002Fhealth-household-q4-stockout-recovery-1790060651183.webp",null,true,14,103,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","From a Q4 stockout to a 2.4× peak season the following year","2.4× peak-month revenue year over year","A seasonal health brand sold out of its two best products in the first week of November and spent the rest of Q4 watching rank evaporate. The next year it went into peak with a forecast, a rank-protection plan and a catalog that could absorb demand.","Q4 Stockout Recovery on Amazon","How a seasonal health brand recovered from a Q4 stockout, protected organic rank through peak and grew peak-season revenue 2.4× the following year.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","Health & Household",[27,52,79,86,93,128,138,145,156,162],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"ab387fda-03f4-4c0b-8e72-eab749cd25a7","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$88k \u002F month off-peak",{"label":43,"value":44},"Trigger","Out of stock on the two hero ASINs through Q4",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","14 months, ending in a full peak season","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"4041a570-a575-489c-be81-422aa53b4745","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$497k","2.4x","Peak-month revenue","$204k",{"after":65,"delta":66,"label":67,"before":68},"0","-41 days","Days out of stock in Q4","41",{"after":70,"delta":71,"label":72,"before":73},"#4","+23 positions","Organic rank, hero term","#27",{"after":75,"delta":76,"label":77,"before":78},"24%","-15 pts","ACoS in peak","39%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"d43e2dc9-b0e8-4ab8-9f99-4df3524598d9","challenge",3,{},{"title":51,"markdown":85},"The brand's season runs from October to February, and in the year before we started it ran out of its two hero ASINs on 6 November. By the time stock landed in mid-December the listings had fallen from the first page to the third, the Buy Box had been handed to resellers, and the advertising that was still running was paying to send shoppers to an unavailable product.\n\nThe cost was not just the lost quarter. Amazon's ranking is a memory: the sales velocity that disappears in peak is exactly the velocity the algorithm uses to rank the listing next season. The brand entered the following spring with lower organic rank than it had eighteen months earlier, and read that as “the category got more competitive”.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"9d0057bb-4530-44bd-a7e3-ade5ef6c0d94","approach",4,{},{"title":51,"markdown":92},"We planned the next peak backwards from the week the brand ran out.\n\n- **Forecast built on last year's true demand**, not on last year's sales — the stockout weeks were modeled as lost demand rather than treated as a slow period.\n- **Rank protection instead of blanket ad cuts** — a defined floor of spend on the hero terms through peak, with bids managed to hold position rather than to hit a monthly ACoS target.\n- **Depth behind the heroes** — secondary sizes and a bundle promoted into real listings, so demand had somewhere to go if a hero ran tight.\n- **Inventory and advertising in one plan** — weekly cover reviewed against ad spend, with an agreed rule for throttling spend before a stockout rather than after it.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"ebbcb44d-591b-453c-9da2-32c6c4f6a8c0","timeline",6,{},{"title":51,"phases":99},[100,107,114,121],{"items":101,"label":105,"title":106},[102,103,104],"Lost-demand model for the previous Q4","Rank history reconstructed per hero ASIN","Reseller Buy Box activity mapped","Months 1–3","Diagnosis",{"items":108,"label":112,"title":113},[109,110,111],"Listings and A+ rewritten on the heroes","Secondary sizes and a bundle brought up to hero standard","Organic rank recovered to page one off-peak","Months 4–7","Rebuild the base",{"items":115,"label":119,"title":120},[116,117,118],"Inventory placed against the lost-demand forecast","Rank-protection budget agreed for October–January","Throttling rules set for low-cover weeks","Months 8–10","Pre-peak",{"items":122,"label":126,"title":127},[123,124,125],"Zero days out of stock across the quarter","Hero term held inside the top five through December","Post-peak plan to keep the earned rank into spring","Months 11–14","Peak and after",{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":135},"3679f93a-81d8-48e9-8b4e-a69b5ae87fe3","media",8,{"images":133},[134],"case-studies\u002Fdashboards\u002Fhealth-household-q4-stockout-recovery.webp",{"title":136,"caption":137},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $92k to $224k a month while ACoS falls from 39% to 24% across the 14-month engagement.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"4c7cb177-9f47-4503-aa7e-5096cb17a52b","results",9,{},{"title":51,"markdown":144},"The following peak delivered **$497k in its best month against $204k the year before — 2.4×** — with **zero days out of stock** across the quarter.\n\nHolding availability is what let the rest work: the hero term finished the quarter at #4 organically against #27 a year earlier, and peak ACoS fell from 39% to 24% because the account was no longer buying traffic to compensate for lost organic position. The brand now runs a single plan for inventory and advertising, which is the change most likely to keep this from repeating.",{"id":146,"case_study_id":4,"type":147,"position":148,"is_enabled":8,"config":149,"locale_code":14,"data":150},"d12cf1ce-3457-42de-9b69-959962d04ebe","quote",10,{},{"items":151,"title":51},[152],{"role":153,"text":154,"author":155},"Seasonal health brand","We used to treat running out as a supply problem and rank as a marketing problem. They were the same problem.","Operations Director",{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":161},"95d430a9-40b0-4d53-9468-d9fe206364cc","service_ref",11,{},{"title":51},{"id":163,"case_study_id":4,"type":164,"position":165,"is_enabled":8,"config":166,"locale_code":14,"data":172},"884fbf7e-1c8c-4aa2-8fe5-ae694030bdab","case_ref",12,{"ids":167},[168,169,170,171],"60b0434f-5dd0-4559-83b6-181ad1651373","e8f9a57d-450e-4c28-a52b-c451338cd292","65fcfddf-1935-4246-b9e9-9dd708093708","7cd310e4-af3f-41b1-9fe4-08b6234b3f2d",{"title":51},[],[],[176,189],{"id":21,"slug":177,"icon":178,"hero_image":179,"is_enabled":8,"sort_order":180,"last_modify":181,"created_at":182,"updated_at":183,"locale_code":14,"name":184,"title":185,"subtitle":186,"meta_title":187,"meta_description":188},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":190,"icon":191,"hero_image":192,"is_enabled":8,"sort_order":30,"last_modify":181,"created_at":193,"updated_at":194,"locale_code":14,"name":195,"title":196,"subtitle":197,"meta_title":198,"meta_description":199},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[201,212,223,234],{"id":168,"slug":202,"cover_image":203,"brand_name":7,"is_anonymized":8,"period_months":159,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"household-essentials-catalog-consolidation","case-studies\u002Fhousehold-essentials-catalog-consolidation-1790060651183.webp",100,"Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%","+82% revenue on 55% fewer ASINs","A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.","Household Brand Catalog Cleanup","How we merged 214 household ASINs into 96 review-consolidated families, rebuilt the ad account around margin and grew revenue 82% in 11 months.",[211,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":169,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"health-household-dsp-lapsed-buyer-win-back","case-studies\u002Fhealth-household-dsp-lapsed-buyer-win-back-1790060651183.webp",101,"Winning back lapsed buyers with Amazon DSP for 31% incremental revenue","Revenue +31%, repeat rate 38% → 47%","A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.","Amazon DSP Win-Back Campaign Case","How purchase-recency DSP audiences brought lapsed buyers of a household consumable back to Amazon and added 31% incremental revenue in eight months.",[222,22],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":170,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":141,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"wellness-brand-subscribe-and-save-growth","case-studies\u002Fwellness-brand-subscribe-and-save-growth-1790060651183.webp",102,"Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue","Subscriptions: 11% → 34% of revenue","A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.","Subscribe & Save Growth Case Study","How a daily-use wellness brand grew Subscribe & Save from 11% to 34% of Amazon revenue in nine months by rebuilding pack sizes, offer and listing copy.",[233,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":171,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":237,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"supplement-brand-tacos-reduction","case-studies\u002Fsupplement-brand-tacos-reduction-1790060651183.webp",7,104,"Cutting a supplement brand's TACoS from 27% to 12% without losing volume","TACoS 27% → 12%, volume held","A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.","Supplement Brand TACoS Reduction","How a supplements brand cut TACoS from 27% to 12% in seven months by restructuring campaigns around intent and capping branded defense — with volume intact.",[22],"061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",1790082638059]