[{"data":1,"prerenderedAt":249},["ShallowReactive",2],{"case-study-health-household-dsp-lapsed-buyer-win-back-en":3,"case-study-blocks-e8f9a57d-450e-4c28-a52b-c451338cd292-en":26,"reviews-all-e8f9a57d-450e-4c28-a52b-c451338cd292-any-en":173,"case-study-category-ancestors-health-and-household-en":174,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,c89127c7-631c-451f-bf13-3681edd0f3c4-en":175,"case-studies-by-ids-65fcfddf-1935-4246-b9e9-9dd708093708,b0f92741-d888-43aa-a311-abe5d784112f,60b0434f-5dd0-4559-83b6-181ad1651373,7cd310e4-af3f-41b1-9fe4-08b6234b3f2d-en":199},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"e8f9a57d-450e-4c28-a52b-c451338cd292","health-household-dsp-lapsed-buyer-win-back","case-studies\u002Fhealth-household-dsp-lapsed-buyer-win-back-1790060651183.webp",null,true,8,101,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Winning back lapsed buyers with Amazon DSP for 31% incremental revenue","Revenue +31%, repeat rate 38% → 47%","A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.","Amazon DSP Win-Back Campaign Case","How purchase-recency DSP audiences brought lapsed buyers of a household consumable back to Amazon and added 31% incremental revenue in eight months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","Health & Household",[27,52,78,85,92,127,136,143,156,162],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"a075b938-c655-4611-a9a2-265144ec4e71","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$310k \u002F month",{"label":43,"value":44},"Repeat purchase rate","38% — but falling",{"label":46,"value":47},"Engagement","Amazon DSP + PPC",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"522b9216-0e41-443a-9cec-eb73a18c1240","metrics",2,{},{"items":58,"title":51},[59,64,68,73],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$406k","+31%","Monthly revenue","$310k",{"after":65,"delta":66,"label":43,"before":67},"47%","+9 pts","38%",{"after":69,"delta":70,"label":71,"before":72},"4.8x","new channel","DSP ROAS","—",{"after":74,"delta":75,"label":76,"before":77},"17%","+1 pt","Blended TACoS","16%",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"81672a14-bc69-42d5-ae40-3a9108134bb3","challenge",3,{},{"title":51,"markdown":84},"On paper the account looked healthy: a consumable product, a 38% repeat rate and Sponsored campaigns running at a comfortable ACoS. The problem only showed up in cohort data — buyers from any given month kept reordering for about two cycles and then disappeared. Nothing was broken; they simply forgot, and a competitor's coupon was easier to find than last year's order.\n\nSponsored ads could not fix that. They reach shoppers who are already searching, and a lapsed buyer of a household consumable is by definition not searching. Every extra dollar in Sponsored Products bought more of the same in-market traffic at a worse rate, which is what the brand's “we've hit a ceiling” feeling actually was.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"64c1a30b-ca0e-4399-8646-f18eb7127e80","approach",4,{},{"title":51,"markdown":91},"We split the job between two channels instead of asking one to do both.\n\n- **DSP for demand that isn't searching** — audiences built on purchase recency in Amazon Marketing Cloud: buyers past their expected reorder window, and shoppers who viewed the product and never converted.\n- **Creative built for recognition, not discovery** — the ads showed the product the shopper already owned, with the reorder as the single action.\n- **Sponsored ads left to close** — PPC budget stayed on high-intent terms rather than chasing the awareness job DSP had taken over.\n- **Measurement on incrementality** — DSP was judged on new-to-brand and reorder lift, not on last-click ROAS, so the two channels were not credited for the same sale.",{"id":93,"case_study_id":4,"type":94,"position":95,"is_enabled":8,"config":96,"locale_code":14,"data":97},"5ef22d10-e889-4816-9d37-538acd373764","timeline",6,{},{"title":51,"phases":98},[99,106,113,120],{"items":100,"label":104,"title":105},[101,102,103],"Reorder cycle modeled per product size","Lapsed-buyer, cart-abandon and viewed-not-purchased audiences defined","Baseline cohort report agreed with the brand","Weeks 1–4","Audience architecture",{"items":107,"label":111,"title":112},[108,109,110],"Win-back creative tested against generic brand creative","Frequency capped to avoid burning the small audiences","Sponsored budget held flat so lift could be read","Weeks 5–12","First DSP flights",{"items":114,"label":118,"title":119},[115,116,117],"Budget shifted to the lapsed-buyer segment","Bundle and larger-size creative added for high-value cohorts","Off-Amazon inventory expanded beyond the initial placements","Months 4–6","Scale what worked",{"items":121,"label":125,"title":126},[122,123,124],"Always-on win-back flight with rolling audience refresh","Monthly cohort reporting handed to the brand's team","PPC retuned around the higher organic baseline","Months 7–8","Steady state",{"id":128,"case_study_id":4,"type":129,"position":9,"is_enabled":8,"config":130,"locale_code":14,"data":133},"729bd58e-f92a-4bd2-8ff9-1e3293f6f8f6","media",{"images":131},[132],"case-studies\u002Fdashboards\u002Fhealth-household-dsp-lapsed-buyer-win-back.webp",{"title":134,"caption":135},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $140k to $183k a month while ACoS falls from 31% to 24% across the 8-month engagement.",{"id":137,"case_study_id":4,"type":138,"position":139,"is_enabled":8,"config":140,"locale_code":14,"data":141},"bf952ac9-1d1c-4508-a868-dbd28932e347","results",9,{},{"title":51,"markdown":142},"Monthly revenue grew from $310k to $406k — **a 31% increase that Sponsored ads alone had not been able to buy** — at a DSP ROAS of 4.8x.\n\nThe number the brand cares about more is the repeat rate: 38% to 47%, which means the customers it had already paid to acquire are now worth roughly a quarter more each. Blended TACoS moved by a single point, so the growth was not bought by loosening efficiency — it came from a part of the funnel the account had never addressed.",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"11f7758a-bcfc-4be2-975b-eaacc4d8e272","quote",10,{},{"items":149,"title":51},[150,154],{"role":151,"text":152,"author":153},"Household consumables brand","Those repeat buyers were never loyal. They were convenient — and the moment someone else was more convenient, they were gone. DSP put us back in front of them.","Founder",{"role":151,"text":155,"author":153},"The cohort report is the first Amazon reporting our board actually reads.",{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":161},"eec93d3d-e055-41f7-8efd-ae46ba2d5eb2","service_ref",11,{},{"title":51},{"id":163,"case_study_id":4,"type":164,"position":165,"is_enabled":8,"config":166,"locale_code":14,"data":172},"9b686812-519e-46ae-bb43-df16e0633761","case_ref",12,{"ids":167},[168,169,170,171],"65fcfddf-1935-4246-b9e9-9dd708093708","b0f92741-d888-43aa-a311-abe5d784112f","60b0434f-5dd0-4559-83b6-181ad1651373","7cd310e4-af3f-41b1-9fe4-08b6234b3f2d",{"title":51},[],[],[176,188],{"id":21,"slug":177,"icon":178,"hero_image":179,"is_enabled":8,"sort_order":55,"last_modify":180,"created_at":181,"updated_at":182,"locale_code":14,"name":183,"title":184,"subtitle":185,"meta_title":186,"meta_description":187},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":189,"icon":190,"hero_image":191,"is_enabled":8,"sort_order":30,"last_modify":180,"created_at":192,"updated_at":193,"locale_code":14,"name":194,"title":195,"subtitle":196,"meta_title":197,"meta_description":198},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[200,212,223,234],{"id":168,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"wellness-brand-subscribe-and-save-growth","case-studies\u002Fwellness-brand-subscribe-and-save-growth-1790060651183.webp",102,"Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue","Subscriptions: 11% → 34% of revenue","A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.","Subscribe & Save Growth Case Study","How a daily-use wellness brand grew Subscribe & Save from 11% to 34% of Amazon revenue in nine months by rebuilding pack sizes, offer and listing copy.",[210,211],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":169,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":215,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"health-household-q4-stockout-recovery","case-studies\u002Fhealth-household-q4-stockout-recovery-1790060651183.webp",14,103,"From a Q4 stockout to a 2.4× peak season the following year","2.4× peak-month revenue year over year","A seasonal health brand sold out of its two best products in the first week of November and spent the rest of Q4 watching rank evaporate. The next year it went into peak with a forecast, a rank-protection plan and a catalog that could absorb demand.","Q4 Stockout Recovery on Amazon","How a seasonal health brand recovered from a Q4 stockout, protected organic rank through peak and grew peak-season revenue 2.4× the following year.",[211,22],{"id":170,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":159,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"household-essentials-catalog-consolidation","case-studies\u002Fhousehold-essentials-catalog-consolidation-1790060651183.webp",100,"Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%","+82% revenue on 55% fewer ASINs","A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.","Household Brand Catalog Cleanup","How we merged 214 household ASINs into 96 review-consolidated families, rebuilt the ad account around margin and grew revenue 82% in 11 months.",[233,211],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":171,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":237,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"supplement-brand-tacos-reduction","case-studies\u002Fsupplement-brand-tacos-reduction-1790060651183.webp",7,104,"Cutting a supplement brand's TACoS from 27% to 12% without losing volume","TACoS 27% → 12%, volume held","A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.","Supplement Brand TACoS Reduction","How a supplements brand cut TACoS from 27% to 12% in seven months by restructuring campaigns around intent and capping branded defense — with volume intact.",[22],"061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",1790082638088]