[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-headphone-brand-battery-claim-real-conditions-en":3,"case-study-blocks-1fcef70e-0bf3-452f-8531-eb8d49fedb38-en":27,"reviews-all-1fcef70e-0bf3-452f-8531-eb8d49fedb38-any-en":139,"case-study-category-ancestors-electronics\u002Fheadphones-and-earbuds-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-a7e223fb-afa1-467f-886a-7584444354e8,ba2fbf90-5ab7-4f71-96e7-b5010ce08b94,02ae7b23-45ec-4d1d-a092-1f0753a748ab,6cf7d7aa-6680-48dd-b20b-3bf78365e40b-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"1fcef70e-0bf3-452f-8531-eb8d49fedb38","headphone-brand-battery-claim-real-conditions","case-studies\u002Fheadphone-brand-battery-claim-real-conditions-1790060651183.webp",null,true,6,1101,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Forty hours of battery nobody ever got","Battery-related returns down 71%","The headline battery figure was measured with noise cancelling off at half volume — a way nobody listens. Restating it by real listening mode cost the brand a big number and won it the sale.","Battery Life Claim Rewrite Case","How restating a headphone brand's battery claim by real listening mode cut battery-related returns 71% and lifted conversion in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","5bf51e20-0a7c-4fe8-8282-a5565c420099","headphones-and-earbuds","electronics\u002Fheadphones-and-earbuds","Headphones & Earbuds",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"0ec6dd5d-160e-4de5-8e20-954a69422bd2","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Claim","“40 hours” measured with ANC off at 50% volume",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"1e37b28f-18e3-4eb0-8533-a8703923edc1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"2.3%","-71%","Battery-related returns","8.1% of orders",{"after":66,"delta":67,"label":68,"before":69},"$236k","+53%","Monthly revenue","$154k",{"after":71,"delta":72,"label":73,"before":74},"8.6%","+39%","Conversion rate","6.2%",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.3","Rating, hero ASIN","4.1",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"ecfc4a2a-026b-421f-bd84-2ebb1b2d1ece","challenge",3,{},{"title":52,"markdown":86},"Every brand in the category quotes its best-case battery number, and this one quoted forty hours. The measurement was real — noise cancelling off, volume at half, and the most power-efficient of the codecs the headphones support. In the way people actually use the product, with cancelling on and the volume where commuters set it, the headphones run about twenty-two hours.\n\nThat is an excellent figure. It is also barely half of what the box promised, and the customer discovers the difference on day three. Battery complaints drove 8.1% of orders back and a steady stream of three-star reviews written by people who otherwise liked the product — the worst kind, because the reviewer is credible and specific.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"76f6194a-1dfc-470d-9faf-d8b60913a7a7","approach",4,{},{"title":52,"markdown":93},"We replaced one impressive number with three honest ones.\n\n- **Battery stated by mode** — cancelling on, cancelling off, and transparency — as a single frame in the image stack rather than a footnote.\n- **Commute framing** — hours translated into round trips, which is the unit the shopper is actually budgeting against.\n- **The headline claim demoted** in the title and bullets, with the real-use figure promoted above it.\n- **Keyword work aimed at endurance intent** — the long-battery and long-flight searches, where a credible mid-range figure outperforms an unbelievable headline one.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"fccceec9-036d-498f-9191-9b7ceeb97da9","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fheadphone-brand-battery-claim-real-conditions.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $106k a month while ACoS falls from 34% to 24% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"666fc00f-d4ea-4b89-af36-8d4081ece4dd","results",9,{},{"title":52,"markdown":110},"Battery-related returns fell 71%, and conversion rose 39% — on a claim that is numerically smaller than the one it replaced.\n\nThe explanation is that a shopper comparing four listings of identical forty-hour claims has no way to believe any of them, while a listing that states its number by condition reads as the one brand being straight with them. Revenue grew 53% and the rating recovered three tenths of a star, because the customers who arrive now are not being set up to be disappointed.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"571c6fe6-34ee-4d75-a069-4d8d700a1ff2","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Headphone brand","Legal signed off on forty hours and every competitor claimed the same. It turned out the number was doing nothing except generating returns.","Head of Marketing",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"75b9ef91-f627-4557-b075-38ae123130d8","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"bac94ba3-860c-4f4e-a30b-699a3fc4c07f","case_ref",12,{"ids":133},[134,135,136,137],"a7e223fb-afa1-467f-886a-7584444354e8","ba2fbf90-5ab7-4f71-96e7-b5010ce08b94","02ae7b23-45ec-4d1d-a092-1f0753a748ab","6cf7d7aa-6680-48dd-b20b-3bf78365e40b",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":131},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,192,207,221],{"id":134,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"wearables-brand-generation-handover","case-studies\u002Fwearables-brand-generation-handover-1790060651183.webp",13,1102,"Launching a second generation without abandoning the first one's rank","New generation reached page one in 5 weeks","A wearables brand's new model launched onto a clean ASIN with zero reviews while the outgoing model kept every ranking signal the brand had spent three years building.","Product Generation Handover Case","How a planned generational handover moved a wearables brand's ranking equity onto its new model, reaching page one in five weeks instead of five months.",[186,187],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","d9f4daff-6326-4149-a163-ed9ec8ef4aa2","wearable-technology","electronics\u002Fwearable-technology","Wearable Technology",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"audio-brand-model-nickname-indexing","case-studies\u002Faudio-brand-model-nickname-indexing-1790060651183.webp",7,1103,"Shoppers were searching a name that wasn't on the box","+56% sessions","Reviewers and forums had given the brand's flagship speaker a shorthand name. Thousands of people searched it every month and landed on competitors, because the listing contained the official model code instead.","Model Nickname Search Capture","How indexing for the shorthand name reviewers gave a speaker grew an audio brand's sessions 186% and cut its cost per click by a third.",[21,187],"905f13e3-9d4f-44f9-accd-cd9fd39aeaef","portable-and-home-audio","electronics\u002Fportable-and-home-audio","Portable & Home Audio",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"camera-brand-buyer-level-mismatch","case-studies\u002Fcamera-brand-buyer-level-mismatch-1790060651183.webp",1104,"Written for professionals, bought by beginners","Conversion 4.2% → 7.8%","A camera accessory brand wrote its listings for the working photographers it sells to at trade shows. On Amazon, four out of five buyers were first-timers who could not decode a word of it.","Buyer Expertise Mismatch Case Study","How rewriting camera accessory listings for beginners instead of professionals lifted conversion from 4.2% to 7.8% and cut returns in nine months.",[21,22],"f595e2ae-8325-488e-91c8-5dc4dc0b332b","camera-and-photo","electronics\u002Fcamera-and-photo","Camera & Photo",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"tv-brand-post-event-return-wave","case-studies\u002Ftv-brand-post-event-return-wave-1790060651183.webp",5,1105,"The return wave that arrived ten days after the big game","Post-event returns 21% → 8%","A projector brand's best sales week every year was followed by its worst return week. The customers were not dissatisfied — they had bought the product for a single evening.","Post-Event Return Wave Case Study","How changing promo timing and buyer qualification cut a projector brand's post-event return rate from 21% to 8% across a five-month season.",[186,187],"991c7ec5-a993-44cf-a9e5-b18cf4750682","tv-and-video","electronics\u002Ftv-and-video","TV & Video",1790082624482]