[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-hardware-brand-substrate-qualification-en":3,"case-study-blocks-3c89c737-5d8c-4f69-85f4-aadff7d5d437-en":27,"reviews-all-3c89c737-5d8c-4f69-85f4-aadff7d5d437-any-en":139,"case-study-category-ancestors-tools-and-home-improvement\u002Fhardware-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":153,"case-studies-by-ids-b07dc086-8f10-4c28-8513-902007d37cae,83f4fa55-2535-4447-aea7-67253f353730,487ece3d-5c4c-410f-9eaf-8966925f919a,77f751a7-cf29-4d96-970c-f2bf1a241f27-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"3c89c737-5d8c-4f69-85f4-aadff7d5d437","hardware-brand-substrate-qualification","case-studies\u002Fhardware-brand-substrate-qualification-1790060651183.webp",null,true,6,1507,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","The question the listing never asked: what are you drilling into?","One-star reviews cut by 71%","Anchors that fail in concrete are not faulty anchors, they are the wrong ones. The brand's ratings were being set by a decision the shopper was never helped to make.","Wall Anchor Substrate Case Study","How qualifying shoppers by wall material before purchase cut a hardware brand's one-star reviews 71% and lifted the hero rating to 4.6.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a2c9cbb7-c662-4402-8595-61a9dd4875e6","hardware","tools-and-home-improvement\u002Fhardware","Hardware",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2bccd23d-08de-478c-998e-b003ede17314","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Problem","Hero ASIN rated 3.7 with no product defect",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ba72757c-a23d-4c50-8546-3cb933d7ebe7","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"10","-71%","One-star reviews per month","34",{"after":66,"delta":67,"label":68,"before":69},"4.1","+0.4","Rating, hero ASIN","3.7",{"after":71,"delta":72,"label":73,"before":74},"$149k","+80%","Monthly revenue","$83k",{"after":76,"delta":77,"label":78,"before":79},"12.4%","+39%","Conversion rate","8.9%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"77959bdf-644f-435d-a77b-baaa751fe04b","challenge",3,{},{"title":52,"markdown":86},"Every negative review said the same thing in different words: it pulled out, it spun in the hole, it did nothing. The quality team tested and retested the product and found nothing wrong with it, which was correct and beside the point. The anchors were being bought by people fixing a shelf to drywall, a rail to brick and a bracket to hollow block, and only one of those three had bought the right product.\n\nThe listing offered no help whatsoever with that choice. It described the load rating, the material and the pack count — all facts the shopper could not act on, because the variable that decides whether the anchor works is a property of their wall, not of the anchor. A 3.7 rating on a good product was the arithmetic result of letting two thirds of buyers guess.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"cec50921-d08d-4f58-bd1a-90eb790e8675","approach",4,{},{"title":52,"markdown":93},"We made the wall the first thing the page talks about.\n\n- **Substrate as frame two** — a simple visual test for identifying drywall, masonry and hollow block, before any specification appears.\n- **One anchor type per listing**, with the wall it is for stated in the title, ending the habit of selling three jobs from one page.\n- **A cross-reference block** pointing a shopper with the wrong wall to the right product in the range, rather than letting them buy anyway.\n- **Keyword work by wall material**, which turned out to carry far more demand than the generic anchor terms and almost none of the competition.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"ff750495-76c5-4e3c-9afe-135f36b28cfe","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fhardware-brand-substrate-qualification.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $37k to $67k a month while ACoS falls from 34% to 24% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"0406cac1-302b-4a9a-b980-b70f4ce2ffcf","results",9,{},{"title":52,"markdown":110},"One-star reviews fell 71% and the hero rating climbed from 3.7 to **4.1** in six months, with no change to the product at all.\n\nRevenue grew 80% on the back of the rating and a 39% conversion improvement: a shopper who is shown how to identify their own wall and then told plainly that this is the anchor for it needs no further persuading. Sending the wrong buyer to a different listing cost a few orders a week and bought back the reviews those orders were producing.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"43f10139-1760-441e-843b-f49f50852c5c","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Fixings and hardware brand","We kept testing the anchor. The failure was two inches away from it, in a wall we'd never asked the customer about.","Quality Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"6e22f2b6-f98b-4ff2-a4f6-b7c7db24c0d9","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"0c6c6141-5f46-4a85-95c6-4b55b10d18a8","case_ref",12,{"ids":133},[134,135,136,137],"b07dc086-8f10-4c28-8513-902007d37cae","83f4fa55-2535-4447-aea7-67253f353730","487ece3d-5c4c-410f-9eaf-8966925f919a","77f751a7-cf29-4d96-970c-f2bf1a241f27",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":152},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[154,166],{"id":21,"slug":155,"icon":156,"hero_image":157,"is_enabled":8,"sort_order":83,"last_modify":158,"created_at":159,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"meta_title":164,"meta_description":165},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":90,"last_modify":158,"created_at":170,"updated_at":160,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[177,193,208,222],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"safety-brand-coverage-math-per-home","case-studies\u002Fsafety-brand-coverage-math-per-home-1790060651183.webp",7,1508,"Nobody needs one: selling the coverage a whole house requires","Units per order 1.2 → 3.4","Safety devices are specified per room, per floor and per hallway, yet the brand sold them one at a time. Showing the shopper how many their home actually needs changed the order, not the offer.","Smoke Alarm Coverage Case Study","How a coverage-per-home calculation in the listing took a safety brand from 1.2 to 3.4 units per order and grew revenue 180% in seven months.",[22,188],"a507b11d-88fb-4b74-98a2-0661de716593","e8023040-01ae-49b6-914b-9307863f63b1","safety-and-security","tools-and-home-improvement\u002Fsafety-and-security","Safety & Security",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",1509,"When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[21,203],"c89127c7-631c-451f-bf13-3681edd0f3c4","75f574da-8f7a-4669-913b-e1fbd163ccc2","paint-and-supplies","tools-and-home-improvement\u002Fpaint-and-supplies","Paint & Supplies",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"tool-storage-first-order-payback","case-studies\u002Ftool-storage-first-order-payback-1790060651183.webp",1510,"A category with no second purchase needs a different arithmetic","Profit per order +90%","Tool chests are bought once a decade. The account had been run on customer-lifetime logic that this catalog simply does not have, and it was quietly losing money on growth.","Tool Storage First-Order ROI Case","How rebuilding a zero-repeat tool storage account around first-order payback lifted profit per order 90% while revenue still grew 44%.",[188,203],"c7841d9a-9546-4dc2-8629-849cf5d38575","tool-storage-and-organization","tools-and-home-improvement\u002Ftool-storage-and-organization","Tool Storage & Organization",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"welding-brand-second-machine-upgrade","case-studies\u002Fwelding-brand-second-machine-upgrade-1790060651183.webp",1511,"Selling to the person who already owns a cheap welder","Upgrade segment = 44% of revenue","The brand's machines were too serious for a first purchase and too affordable for a professional shop. The buyer who fit exactly was the hobbyist who had outgrown their starter machine — and nobody was talking to them.","Welding Upgrade Buyer Case Study","How targeting the hobbyist replacing their first welder built a segment worth 44% of revenue and grew a welding brand 83% in twelve months.",[232,22],"119e81ea-2a44-44f5-bd31-a47741039864","97f8e5b5-0a08-4de8-9dd3-9f9f150d6a18","welding-and-soldering","tools-and-home-improvement\u002Fwelding-and-soldering","Welding & Soldering",1790082635465]