[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-hand-tool-brand-unbundling-sets-en":3,"case-study-blocks-c1300c6c-9ba1-409b-bdb2-937e1ab45171-en":27,"reviews-all-c1300c6c-9ba1-409b-bdb2-937e1ab45171-any-en":138,"case-study-category-ancestors-tools-and-home-improvement\u002Fhand-tools-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":152,"case-studies-by-ids-12ddcee9-7de4-46c9-bfd2-18c9686d64f0,e906eca9-f488-428f-878a-070e0453d149,b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb,3c89c737-5d8c-4f69-85f4-aadff7d5d437-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"c1300c6c-9ba1-409b-bdb2-937e1ab45171","hand-tool-brand-unbundling-sets","case-studies\u002Fhand-tool-brand-unbundling-sets-1790060651183.webp",null,true,8,1503,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","Breaking the sets apart: selling the one piece people came for","Units +142% at a higher margin","The brand sold hand tools only in sets, because sets look like better value. Shoppers were searching for one specific size, finding nothing, and buying a single competitor tool instead.","Unbundling Tool Sets Case Study","How splitting hand tool sets into individually listed pieces grew unit sales 142% for a tool brand and improved margin at the same time.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","6043b59d-6f9d-4cb5-aa24-ed57c3ec57fc","hand-tools","tools-and-home-improvement\u002Fhand-tools","Hand Tools",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f7f5262e-10e4-4b28-9342-75a661c688b5","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Catalog","9 sets, no individual pieces listed",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"b6c1bb9e-92a4-46ab-a742-ce54fec3b30f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9,920","+142%","Units sold per month","4,100",{"after":66,"delta":67,"label":68,"before":69},"$268k","+74%","Monthly revenue","$154k",{"after":71,"delta":72,"label":73,"before":74},"41%","+7 pts","Gross margin","34%",{"after":76,"delta":77,"label":78,"before":79},"1,740","+461%","Ranking keywords","310",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"1d8f8d7e-d575-49f8-bb43-3d8d964b9f95","challenge",3,{},{"title":52,"markdown":86},"Everything in the catalog was a set, and the reasoning was sound on paper: a set has a higher ticket, it looks like value, and it is one listing to maintain instead of eleven. The search data disagreed. The overwhelming majority of demand in this subcategory is somebody who needs one size of one tool, today, because the one they had has broken or walked off a jobsite.\n\nThose shoppers type the size. The brand had no listing that answered a size, so it ranked for set terms — maybe nine of them — and was invisible across hundreds of specific searches with real volume and almost no competition. Worse, the shopper who did want a set often arrived having failed to find the single piece first, so the set was winning sales that had started as a loss.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e1f97fa8-2d54-4556-a903-c7d6dd985250","approach",4,{},{"title":52,"markdown":93},"We inverted the conventional move and took the bundles apart.\n\n- **Every piece listed individually**, each with its size in the title where the search actually is.\n- **Sets kept and repositioned** as the gift and starter-kit purchase rather than as the whole catalog.\n- **Parent-child structure linking piece to set**, so a shopper who came for one size sees the set as an upgrade instead of as the only option.\n- **Inventory planning per piece**, since demand across sizes turned out to be wildly uneven and the set-only model had been hiding it.\n- **The three dead sizes dropped** from the next production run, which is a decision the brand could not previously have made with any evidence.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"b895abff-b15d-4dd7-9443-129c0592c86b","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fhand-tool-brand-unbundling-sets.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $121k a month while ACoS falls from 33% to 22% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"3e98747b-8198-4d9d-9db5-2cbbc9994978","results",9,{},{"title":52,"markdown":109},"Units more than doubled, revenue rose 74%, and gross margin improved seven points — an individual piece carries a better margin per unit than the set it came from, which nobody in the business had checked.\n\nThe keyword footprint explains the volume: 310 ranking terms became 1,740, almost all of them size-specific searches the catalog previously could not answer. The sets did not suffer; they simply stopped being the only door into the brand.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"4d6c396c-4afb-4e5e-b040-852ba8747e2d","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Hand tool brand","Bundling was supposed to raise the average order. It was quietly costing us every customer who needed exactly one thing.","Commercial Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"9a1244b2-38ad-4ec3-9b1e-71779e9044c0","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"5d4e56a6-563f-4e24-92c2-72ad481dc977","case_ref",12,{"ids":132},[133,134,135,136],"12ddcee9-7de4-46c9-bfd2-18c9686d64f0","e906eca9-f488-428f-878a-070e0453d149","b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb","3c89c737-5d8c-4f69-85f4-aadff7d5d437",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":169,"last_modify":157,"created_at":170,"updated_at":159,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[177,194,208,222],{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"laser-measure-free-app-substitute","case-studies\u002Flaser-measure-free-app-substitute-1790060651183.webp",7,1504,"Competing with a free app that is already in the buyer's pocket","Conversion 4.2% → 8.7%","The brand's real competitor was not another laser measure. It was the measuring app every shopper already had, for free, and no listing in the category acknowledged it existed.","Laser Measure vs Phone App Case","How answering the free-phone-app objection head-on doubled conversion for a laser measure brand and grew revenue 108% in seven months.",[188,189],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","2003d352-c17e-48fb-b154-571ec243d405","measuring-and-layout","tools-and-home-improvement\u002Fmeasuring-and-layout","Measuring & Layout",{"id":134,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"electrical-brand-spares-before-the-emergency","case-studies\u002Felectrical-brand-spares-before-the-emergency-1790060651183.webp",1505,"Losing the emergency on purpose and winning the spare instead","Units +186% with no delivery change","When a breaker trips for good, nobody waits for a delivery — they drive to the store. So the brand stopped competing for that moment and sold the part that gets bought before it is needed.","Electrical Spares Demand Case Study","How an electrical brand stopped chasing same-day emergency demand and grew unit sales 186% by selling planned spares instead, in nine months.",[21,189],"55997874-792c-4434-bf75-c06150b121f0","electrical","tools-and-home-improvement\u002Felectrical","Electrical",{"id":135,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"plumbing-brand-cost-of-failure-framing","case-studies\u002Fplumbing-brand-cost-of-failure-framing-1790060651183.webp",1506,"A $14 part that stands between a house and a flooded floor","Conversion 6.4% → 10.5%","The brand sold supply lines and shutoff valves on price, against competitors four dollars cheaper. The relevant number was never the price of the part — it was the cost of the part failing.","Plumbing Cost of Failure Case Study","How framing a $14 plumbing part around the damage it prevents, not its price, lifted conversion 64% and grew revenue 142% in eight months.",[188,189],"2cb2a3be-2a22-4e28-b977-c4450f73c3b5","plumbing","tools-and-home-improvement\u002Fplumbing","Plumbing",{"id":136,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":225,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"hardware-brand-substrate-qualification","case-studies\u002Fhardware-brand-substrate-qualification-1790060651183.webp",6,1507,"The question the listing never asked: what are you drilling into?","One-star reviews cut by 71%","Anchors that fail in concrete are not faulty anchors, they are the wrong ones. The brand's ratings were being set by a decision the shopper was never helped to make.","Wall Anchor Substrate Case Study","How qualifying shoppers by wall material before purchase cut a hardware brand's one-star reviews 71% and lifted the hero rating to 4.6.",[21,188],"a2c9cbb7-c662-4402-8595-61a9dd4875e6","hardware","tools-and-home-improvement\u002Fhardware","Hardware",1790082635335]