[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-haircare-hair-type-segmentation-en":3,"case-study-blocks-bcb620c4-12ea-4db7-9661-7804db297e6a-en":27,"reviews-all-bcb620c4-12ea-4db7-9661-7804db297e6a-any-en":138,"case-study-category-ancestors-beauty-and-personal-care\u002Fhair-care-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":150,"case-studies-by-ids-faa33fed-66d7-4804-afa9-06c233bfe3ab,1f11e1ec-84f6-410e-8cac-e942e3befee7,bf21820e-c832-4fcd-9279-ad1f5376988e,34010cb9-dc3d-41cb-bfff-3b234ae82583-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"bcb620c4-12ea-4db7-9661-7804db297e6a","haircare-hair-type-segmentation","case-studies\u002Fhaircare-hair-type-segmentation-1790060651183.webp",null,true,9,305,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","One shampoo, four audiences: segmenting by hair type","+118% revenue, same formula","A haircare brand sold to “everyone”, which in a category organized around hair type means selling to nobody in particular. We split the catalog's messaging by texture and concern without changing a single formula.","Hair Type Segmentation Case Study","How segmenting listings and campaigns by hair type grew a haircare brand 118% in nine months without reformulating a single product.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","0a447658-bc34-4907-9eca-a0f1379c2d87","hair-care","beauty-and-personal-care\u002Fhair-care","Hair Care",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"57ef0d5f-ac41-42d8-aba7-10ca0cdb6132","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$94k \u002F month",{"label":44,"value":45},"Catalog","5 products, one universal message",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"62709c66-3974-481f-aa82-0e5220f89866","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$205k","+118%","Monthly revenue","$94k",{"after":66,"delta":67,"label":68,"before":69},"10.8%","+48%","Conversion rate","7.3%",{"after":71,"delta":72,"label":73,"before":74},"610","+1,425%","Ranking keywords with a type modifier","40",{"after":76,"delta":77,"label":78,"before":79},"4.6","+0.4","Review rating","4.2",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"18303d12-f3ba-4f5b-8016-d236626a8e33","challenge",3,{},{"title":52,"markdown":86},"Hair care is not one market. Curly, fine, color-treated and textured hair are effectively separate categories with separate vocabularies, separate influencers and separate expectations — and shoppers search accordingly, almost always with a type modifier.\n\nThe brand's listings addressed “all hair types”, which reads as a claim of relevance and lands as a claim of nothing. It ranked for generic head terms, converted below category, and collected middling reviews from people whose hair the product was never really designed for — the worst outcome of a universal message.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8db08bb1-5d68-44d5-b594-a984babe7109","approach",4,{},{"title":52,"markdown":93},"We let each product be excellent for someone specific.\n\n- **Product-to-type mapping** — formulas assessed honestly against textures and concerns; each product assigned the one or two it genuinely serves.\n- **Type-specific copy and imagery** — the first frame now shows the texture the product is for, which is the fastest possible qualification.\n- **Campaign segmentation by type modifier**, so bids reflect each segment's competition and value.\n- **Reviews used as evidence** — the type language in existing positive reviews informed exactly which segment each product should claim.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"49b27b57-d76b-42f4-a5f4-71f708020d77","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fhaircare-hair-type-segmentation.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $42k to $92k a month while ACoS falls from 36% to 24% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"989f87c2-ddf6-4bb2-8fee-2c6c77486591","results",{},{"title":52,"markdown":109},"Revenue more than doubled — $94k to **$205k a month — with no reformulation**, no new SKUs and no price change.\n\nRanking keywords carrying a hair-type modifier went from 40 to 610 — that is the growth, stated as a number: the brand now appears in the searches people actually run. Conversion rose 48% and the rating improved by four tenths, because the product increasingly reaches the customer it works for.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"7b2e6f20-ba2a-438f-bb7c-f62e8b2081a6","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Hair care brand","Saying it works for all hair types felt inclusive. It just meant nobody with a specific problem believed us.","Brand Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"50fe4e76-de00-43e6-9ab2-760ee73bcdb4","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"4743b622-adfb-478b-9db8-8baabd154a6e","case_ref",12,{"ids":132},[133,134,135,136],"faa33fed-66d7-4804-afa9-06c233bfe3ab","1f11e1ec-84f6-410e-8cac-e942e3befee7","bf21820e-c832-4fcd-9279-ad1f5376988e","34010cb9-dc3d-41cb-bfff-3b234ae82583",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":83,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":90,"last_modify":155,"created_at":167,"updated_at":157,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[174,190,205,220],{"id":133,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"makeup-shade-range-returns","case-studies\u002Fmakeup-shade-range-returns-1790060651183.webp",7,306,"Cutting foundation returns from 19% to 6% with better shade guidance","Return rate 19% → 6%","A foundation range with thirty shades was being bought wrong once in five orders. The fix was not the shades — it was making it possible to choose one on a phone screen.","Foundation Shade Match Returns Case","How shade guidance content and swatch imagery cut a makeup brand's foundation return rate from 19% to 6% and lifted repeat purchases.",[22,185],"a507b11d-88fb-4b74-98a2-0661de716593","59730db9-1bde-4694-b055-f3c632c1e62e","makeup","beauty-and-personal-care\u002Fmakeup","Makeup",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"fragrance-discovery-set-funnel","case-studies\u002Ffragrance-discovery-set-funnel-1790060651183.webp",307,"Selling a scent you can't smell: the discovery set as a funnel","34% of sampler buyers bought full size","Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.","Fragrance Discovery Set Funnel Case","How a low-price discovery set became the entry point of a fragrance brand's Amazon funnel, converting 34% of samplers into full-size buyers.",[200,185],"119e81ea-2a44-44f5-bd31-a47741039864","a8d5f466-5616-4c0c-af5a-0f7a679c6715","fragrance","beauty-and-personal-care\u002Ffragrance","Fragrance",{"id":135,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"nail-care-compliant-claims-rewrite","case-studies\u002Fnail-care-compliant-claims-rewrite-1790060651183.webp",6,308,"Rewriting claims that kept getting the listing pulled","Zero takedowns in 6 months","A nail and foot care brand had been suspended twice for claims its copy could not support. Rewriting for compliance turned out to improve conversion, not damage it.","Compliant Claims Rewrite Case Study","How rewriting unsupported treatment claims ended a nail care brand's takedowns, restored ranking and lifted conversion 29% in six months.",[21,185],"c541cdbc-25a3-414e-b5a2-29296e2b782e","foot-hand-and-nail-care","beauty-and-personal-care\u002Ffoot-hand-and-nail-care","Foot, Hand & Nail Care",{"id":136,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",309,"Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[22,230],"c89127c7-631c-451f-bf13-3681edd0f3c4","ffa40e0c-a808-4349-8b32-5fcf0f8a2299","shave-and-hair-removal","beauty-and-personal-care\u002Fshave-and-hair-removal","Shave & Hair Removal",1790082619236]