[{"data":1,"prerenderedAt":238},["ShallowReactive",2],{"case-study-guitar-brand-transit-damage-packaging-en":3,"case-study-blocks-07015402-3dba-4f55-9e99-4e77d04c93f9-en":26,"reviews-all-07015402-3dba-4f55-9e99-4e77d04c93f9-any-en":150,"case-study-category-ancestors-musical-instruments\u002Fguitars-and-basses-en":151,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593-en":163,"case-studies-by-ids-29a0414c-2697-41db-857e-84f4c1f503a8,3b00647c-04a0-4023-823b-34b7f3f7666d,2ce291ef-7194-4c8e-a9b6-213300bef101,e20fdd1f-939a-4f0c-9cc9-4e02d5007273-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":24,"category_name":25,"category_is_enabled":8},"07015402-3dba-4f55-9e99-4e77d04c93f9","guitar-brand-transit-damage-packaging","case-studies\u002Fguitar-brand-transit-damage-packaging-1790060651183.webp",null,true,6,2001,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting transit damage from 7.4% to 1.1% by redesigning the box","Damage rate 7.4% → 1.1%","A guitar brand was losing one instrument in thirteen to the journey. The fix was cardboard geometry, not carrier negotiation.","Guitar Shipping Damage Case Study","How redesigned packaging and headstock bracing cut a guitar brand's transit damage from 7.4% to 1.1% and recovered three tenths of a rating point.",[21],"a507b11d-88fb-4b74-98a2-0661de716593","858bbac6-48ca-4163-8670-d33d41735425","guitars-and-basses","musical-instruments\u002Fguitars-and-basses","Guitars & Basses",[27,52,79,86,93,115,122,133,139],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"a67b08d3-44ed-4695-961b-3aab9b89a6c6","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$268k \u002F month",{"label":43,"value":44},"Problem","7.4% of units arriving damaged",{"label":46,"value":47},"Engagement","Full account management",{"label":49,"value":50},"Timeframe","6 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"c32b6a4e-465d-4541-ad07-63ef50559794","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"1.1%","-6.3 pts","Damage on arrival","7.4%",{"after":65,"delta":66,"label":67,"before":68},"$356k","+33%","Monthly revenue","$268k",{"after":70,"delta":71,"label":72,"before":73},"4.4","+0.3","Rating, hero ASIN","4.1",{"after":75,"delta":76,"label":77,"before":78},"$3.1k","-84%","Cost of damage per 1,000 units","$18.9k",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"12e0b6fd-fc79-4d6c-b2c4-5d8f1a15e362","challenge",3,{},{"title":51,"markdown":85},"Long, rigid, top-heavy and finished to a gloss — a guitar is close to the worst-case object for a parcel network, and the brand's carton had been designed for pallet freight to music shops. In a conveyor system it was being handled end-on, and the mass of the body was pivoting around the neck every time the box was dropped upright.\n\nThe damage showed up in three consistent places: cracked headstocks, dented finish at the lower bout, and bent tuning machines. Seven point four percent of units arrived in one of those states. Each one was a refund, a return leg, an unsellable instrument and usually a one-star review — and because the reviews described the product as flimsy rather than the packaging as inadequate, the damage was also suppressing conversion on every unit that arrived intact.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"b60384c4-6df3-41e3-bca8-264617d7c0f5","approach",4,{},{"title":51,"markdown":92},"We rebuilt the packaging around how the box is actually handled, not how it is designed to be.\n\n- **Damage audit by failure point** — six months of returns photographed and sorted, which turned “arrives broken” into three specific, fixable geometries.\n- **Suspension packing** — the instrument held away from every wall of the carton, with dedicated bracing at the headstock, the weakest point in a drop.\n- **A carton sized and marked for parcel handling**, including orientation indicators and a drop-tested board grade.\n- **Verification before rollout** — drop testing at the angles the return photographs showed, rather than the standard flat-face test.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"85b75a40-4c04-4fa4-a45a-879e7e7a199a","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Return photographs from six months coded by failure point: 54% headstock, 29% body finish, 17% hardware.","Sorting the damage",{"text":104,"title":105},"Three packing configurations built and dropped at the orientations the photographs implicated.","Prototyping",{"text":107,"title":108},"The suspension design passed at corner and end-on drops where the incumbent carton failed consistently.","Drop testing",{"text":110,"title":111},"New packaging shipped on one ASIN first, damage tracked for six weeks before the rest of the catalog followed.","Phased rollout",{"text":113,"title":114},"Damage-related reviews stopped accruing, and the rating was allowed to recover on new volume rather than through appeals.","Letting the rating rebuild",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":120},"62803fdb-1277-4e5f-bf62-0a9dd68f34f3","results",9,{},{"title":51,"markdown":121},"Damage on arrival fell from 7.4% to **1.1%**, and the cost of damage per thousand units dropped from $18.9k to $3.1k — a figure that dwarfs the extra materials in the new box.\n\nRevenue grew 33% without a single change to advertising. The rating moved from 4.1 to 4.4 because the steady drip of one-star arrivals stopped, and shoppers who had been reading “came cracked” on the first page of reviews stopped seeing it.",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"71b24c54-9647-4ec0-845e-1c0e3303fb5e","quote",10,{},{"items":128,"title":51},[129],{"role":130,"text":131,"author":132},"Guitar brand","We were arguing with a carrier about handling. The carrier was handling it exactly the way everyone handles a long box.","Supply Chain Manager",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"eb2ccecc-dd27-4ac5-9f5f-2b624598cacd","service_ref",11,{},{"title":51},{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":149},"2385dd1d-2275-400d-91ac-096342ed55d5","case_ref",12,{"ids":144},[145,146,147,148],"29a0414c-2697-41db-857e-84f4c1f503a8","3b00647c-04a0-4023-823b-34b7f3f7666d","2ce291ef-7194-4c8e-a9b6-213300bef101","e20fdd1f-939a-4f0c-9cc9-4e02d5007273",{"title":51},[],[152],{"id":153,"parent_id":7,"path":154,"slug":154,"sort_order":155,"is_enabled":8,"is_priority":156,"last_modify":11,"created_at":157,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"intro":7,"meta_title":161,"meta_description":162,"case_count":125},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[164],{"id":21,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":96,"last_modify":168,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[177,194,209,223],{"id":145,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"drum-brand-upgrade-component-demand","case-studies\u002Fdrum-brand-upgrade-component-demand-1790060651183.webp",8,2002,"Selling to the drummers who already own a kit","+112% revenue from upgrade demand","The brand sold complete kits to beginners. The larger, repeat-buying audience was people replacing one piece of a kit they already had — and the catalog was invisible to them.","Drum Upgrade Demand Case Study","How serving single-piece upgrade demand instead of only complete kits grew a drum brand 112% and turned first-time buyers into repeat customers.",[188,189],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","22a55b05-999d-4cdd-9d9b-b16399cf0504","drums-and-percussion","musical-instruments\u002Fdrums-and-percussion","Drums & Percussion",{"id":146,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",2003,"A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[188,204],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","recording-and-studio","musical-instruments\u002Frecording-and-studio","Recording & Studio",{"id":147,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"live-sound-brand-spec-inflation-translation","case-studies\u002Flive-sound-brand-spec-inflation-translation-1790060651183.webp",2004,"Losing on paper to competitors quoting a different number","Conversion +76% at an unchanged price","The brand's speakers were rated honestly and looked half as powerful as rivals quoting peak figures. The fix was to make the two numbers comparable on the page.","Spec Comparison Honesty Case Study","How translating inflated category power ratings into comparable numbers lifted a live sound brand's conversion 76% and halved its return rate.",[204,21],"99ce628f-7826-4409-9367-30ec0e3e201f","live-sound-and-dj","musical-instruments\u002Flive-sound-and-dj","Live Sound & DJ",{"id":148,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":226,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",14,2005,"The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[188,189],"5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","band-and-orchestra","musical-instruments\u002Fband-and-orchestra","Band & Orchestra",1790082628595]