[{"data":1,"prerenderedAt":220},["ShallowReactive",2],{"case-study-grocery-flavor-family-featured-child-en":3,"case-study-blocks-f0bb9199-a4f2-4783-bf54-274f422527dc-en":26,"reviews-all-f0bb9199-a4f2-4783-bf54-274f422527dc-any-en":137,"case-study-category-ancestors-grocery-and-gourmet-food-en":138,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":139,"case-studies-by-ids-37a5a7de-4747-45a7-930b-776314e4cc42,344ae094-4262-4bf7-a979-575aa559c083,8bb4b416-9247-4d71-a4e4-2e5c87b323e8,a49e62a8-b047-4a68-8ffb-4adc7948d196-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"f0bb9199-a4f2-4783-bf54-274f422527dc","grocery-flavor-family-featured-child","case-studies\u002Fgrocery-flavor-family-featured-child-1790060651183.webp",null,true,8,1001,"2026-09-22","2026-09-22T11:13:31.29052+00:00","2026-09-22T11:13:31.504874+00:00","en","The flavor shown first was the one nobody wanted","Conversion 8.9% → 14.1%","Twelve flavors shared one listing, and the one Amazon opened by default was a legacy recipe with the most reviews and the least demand. Every advertising dollar landed on it first.","Flavor Variation Family Case Study","How fixing which flavor a twelve-child variation family opened on lifted a grocery brand's conversion from 8.9% to 14.1% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","9909bcad-fbd6-473c-91ba-bcb60315c162","grocery-and-gourmet-food","Grocery & Gourmet Food",[27,52,79,86,93,102,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"531de829-33f0-4a27-8cf2-628f276a0696","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$173k \u002F month",{"label":43,"value":44},"Catalog","One parent, 12 flavor children",{"label":46,"value":47},"Engagement","Listing SEO + account management",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"17a774b9-28a0-49bb-a20f-dd363084bb2b","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"14.1%","+58%","Conversion rate","8.9%",{"after":65,"delta":66,"label":67,"before":68},"$268k","+55%","Monthly revenue","$173k",{"after":70,"delta":71,"label":72,"before":73},"79%","+48 pts","Sessions opening on a top-three flavor","31%",{"after":75,"delta":76,"label":77,"before":78},"21%","-8 pts","ACoS","29%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"cbb4646b-1406-4e7e-b16a-3319c6d56ae2","challenge",3,{},{"title":51,"markdown":85},"A variation family concentrates a brand's reviews and ranking into one listing, which is exactly why it is worth building. What the brand had not considered is that a shopper does not arrive at the family — they arrive at one specific child, and something has to decide which. In this account the family had opened on the original flavor since launch — the one carrying four thousand reviews and, by now, ninth of the twelve by units — and nobody had ever checked whether the front door still matched the demand.\n\nTwo discontinued flavors were also still attached to the family, showing as unavailable in the swatch row. So the first impression of the brand's best-performing asset was a recipe most shoppers did not want, sitting next to two they could not buy — and every paid click paid full price for that first impression.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"52d11595-ff81-41c3-9319-75d2183de1d1","approach",4,{},{"title":51,"markdown":92},"We made the family open on what people actually buy.\n\n- **Flavor-level demand mapped against the featured child**, which is the comparison nobody had run: the default was ninth of twelve by units.\n- **The family cleaned up so the default stops being the wrong door** — a seller cannot pick the featured child, it follows sales, so the discontinued children came out, advertising came off the fading original, and the current best sellers got the traffic that makes one of them the default.\n- **Discontinued children removed from the family** so the swatch row contains only buyable options.\n- **Advertising pointed at flavor children directly**, matching the flavor named in the search term instead of dropping every click on the parent's default.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"4e004824-832f-407a-b4d3-7864c5914456","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Fgrocery-flavor-family-featured-child.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $78k to $121k a month while ACoS falls from 29% to 21% across the 8-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"8fab205f-5b76-4230-8934-f34949fbd4e3","results",9,{},{"title":51,"markdown":108},"Conversion went from 8.9% to **14.1%** and revenue grew 55%, without changing a recipe, a price or the number of flavors on offer.\n\nThe cost of the old arrangement shows up cleanly in ACoS, which fell eight points: the ads were never badly targeted, they were just landing shoppers one click away from the thing they had searched for. Four fifths of visits now open on a flavor that is genuinely in demand, against under a third before.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"9bbf3eca-8852-44d8-8023-534800d68281","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Grocery brand","Our bestseller from 2019 was still the front door to the whole brand. It had been outsold eight to one for two years.","E-commerce Director",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"b35179e6-1588-4066-b378-c8a399b606c1","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"a13171ea-0616-478a-a4a2-6645850b4bcd","case_ref",12,{"ids":131},[132,133,134,135],"37a5a7de-4747-45a7-930b-776314e4cc42","344ae094-4262-4bf7-a979-575aa559c083","8bb4b416-9247-4d71-a4e4-2e5c87b323e8","a49e62a8-b047-4a68-8ffb-4adc7948d196",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":82,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":156,"last_modify":144,"created_at":157,"updated_at":146,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[164,174,189,205],{"id":132,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":167,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"grocery-brand-shelf-life-shipment-planning","case-studies\u002Fgrocery-brand-shelf-life-shipment-planning-1790060651183.webp",1000,"Shipping by expiry date instead of by pallet","Quarterly write-offs $34k → $4.2k","A grocery brand produced in large runs and shipped in large batches, so a third of every production lot reached the fulfillment center already too close to its date to be sold. Planning inbound around remaining shelf life, not warehouse space, ended the write-offs.","Grocery Shelf Life FBA Case Study","How shipping to Amazon by remaining shelf life cut a grocery brand's quarterly write-offs from $34k to $4.2k and lifted in-stock rate to 97%.",[22],{"id":133,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":185,"category_slug":186,"category_path":187,"category_name":188,"category_is_enabled":8},"beverage-brand-glass-breakage-in-transit","case-studies\u002Fbeverage-brand-glass-breakage-in-transit-1790060651183.webp",7,1002,"Twelve glass bottles in a box: fixing the parcel before the funnel","Damage returns 11% → 1.6%","A beverage brand's reviews were not about taste. They were about a carton arriving wet, and the cause was retail-shelf packaging being asked to survive a parcel network.","Beverage Packaging Damage Case Study","How transit-tested packaging cut a beverage brand's damage-related returns from 11% to 1.6%, recovered its rating and grew net revenue 66%.",[22],"a4f1fe47-c925-454b-98fb-7f3c87fca1c1","beverages","grocery-and-gourmet-food\u002Fbeverages","Beverages",{"id":134,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":192,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"snack-brand-per-serving-nutrition-framing","case-studies\u002Fsnack-brand-per-serving-nutrition-framing-1790060651183.webp",6,1003,"Protein per bar, not per 100 grams","Conversion +47%","The brand's nutrition was excellent and stated in a unit nobody in the category compares on. Shoppers scanning a results page could not tell it apart from a snack with half the protein.","Snack Nutrition Labeling Case Study","How restating nutrition per bar instead of per 100g lifted a snack brand's conversion 47% and grew revenue 73% in six months on Amazon.",[21,200],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","8c00c164-e8af-4240-9daf-0a772c76c262","snack-foods","grocery-and-gourmet-food\u002Fsnack-foods","Snack Foods",{"id":135,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"breakfast-brand-grocery-store-eligibility","case-studies\u002Fbreakfast-brand-grocery-store-eligibility-1790060651183.webp",1004,"Invisible in the grocery aisle of the same marketplace","31% of orders from a second surface","A breakfast brand sold well in Amazon search and not at all to the shoppers who fill a weekly grocery basket — a separate storefront, a separate catalog, and a set of attributes the brand had never filled in.","Amazon Grocery Store Entry Case","How attribute and pack work made a breakfast brand eligible for Amazon's grocery storefront, which now drives 31% of its orders and 57% more revenue.",[22,215],"c89127c7-631c-451f-bf13-3681edd0f3c4","97ae67eb-7408-4e79-b401-b409d1feb84e","breakfast-foods","grocery-and-gourmet-food\u002Fbreakfast-foods","Breakfast Foods",1790082625661]