[{"data":1,"prerenderedAt":231},["ShallowReactive",2],{"case-study-gimbal-brand-companion-app-onboarding-en":3,"case-study-blocks-5fdf854a-9d4b-4308-bdff-0dce64844139-en":27,"reviews-all-5fdf854a-9d4b-4308-bdff-0dce64844139-any-en":142,"case-study-category-ancestors-cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals-en":143,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":155,"case-studies-by-ids-b956fc2f-0e81-4033-9197-f8de8ba74935,eff243df-dbe2-4d02-9814-e7e5bd64f73e,24a9562e-0251-40bd-b4d5-6e9423d33be6,0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195-en":179},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"5fdf854a-9d4b-4308-bdff-0dce64844139","gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",null,true,14,1307,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","e55a5d03-834b-44f8-ab0a-6402dbd328a6","selfie-sticks-and-gimbals","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","Selfie Sticks & Gimbals",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"e2705932-754b-47cb-807e-6e1a8f0746e1","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, DE",{"label":41,"value":42},"Revenue at start","$163k \u002F month",{"label":44,"value":45},"Price point","$119 — pairing required before first use",{"label":47,"value":48},"Problem","17% returns, most within 72 hours of delivery",{"label":50,"value":51},"Engagement","Creative & content + account management",{"label":53,"value":54},"Timeframe","14 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"6f0dc8dc-930a-4eb5-8f81-9c525718626a","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"5%","-12 pts","Return rate","17%",{"after":69,"delta":70,"label":71,"before":72},"4.2","+0.6","Rating, hero ASIN","3.6",{"after":74,"delta":75,"label":76,"before":77},"$315k","+93%","Net monthly revenue","$163k",{"after":79,"delta":80,"label":81,"before":82},"19%","-49 pts","Returns within 72 hours of delivery","68% of all returns",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"e491d06f-3b58-4ee7-b9b8-47577bd04897","challenge",3,{},{"title":55,"markdown":89},"Seventeen percent of units came back, and two thirds of those returns happened within three days of delivery — far too fast to be a durability problem. The hardware tested clean; the returns were happening before anyone had really used it.\n\nThe cause was the setup. The gimbal does nothing until it is balanced, paired and calibrated through a companion app, and that sequence took an inexperienced buyer somewhere between twenty and forty frustrating minutes, with the app's own instructions written for someone who already knew. A customer who cannot make a $119 device switch on in the first evening does not persevere — they return it and leave a review saying it does not work.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"5f0ffcd9-e196-400c-b821-3d463afe93d2","approach",4,{},{"title":55,"markdown":96},"We treated the first fifteen minutes after unboxing as part of the listing.\n\n- **A setup sequence rebuilt as three steps**, each one verifiable by the customer, replacing an eleven-step flow with no feedback.\n- **The balancing step demonstrated on the detail page** before purchase, so the buyer knows it exists and is not ambushed by it.\n- **A short first-run video** reachable from the packaging, showing the exact sequence with the exact screens, in the three market languages.\n- **Review text routed back into the flow monthly**, so each new confusion point was fixed rather than argued with in a reply.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"8fbfda97-1a70-4410-a521-f7720735da4b","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Fgimbal-brand-companion-app-onboarding.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $73k to $132k a month while ACoS falls from 33% to 22% across the 14-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"99340138-7cee-43db-a29a-2767232eae3f","results",9,{},{"title":55,"markdown":113},"Returns fell from 17% to **5%**, and the share of returns happening in the first 72 hours dropped from 68% to 19% — the specific failure had been removed rather than displaced.\n\nThe rating rose four tenths to 4.2, because the reviews that had been scoring the setup experience as a hardware fault largely stopped being written. Net revenue grew 93% against 58% growth in gross orders: roughly a quarter of the gain is not new demand at all, it is orders that used to come back.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"7d685199-5e0f-4b7f-bb1c-1794817ff77d","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Gimbal brand","Our engineering team kept proving the gimbal worked. The customer was giving up before it ever got the chance to.","Head of Customer Experience",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"f6beca10-933a-4649-9af3-3cb00871a822","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":141},"44320f84-5bee-409d-809a-2af48795229f","case_ref",12,{"ids":136},[137,138,139,140],"b956fc2f-0e81-4033-9197-f8de8ba74935","eff243df-dbe2-4d02-9814-e7e5bd64f73e","24a9562e-0251-40bd-b4d5-6e9423d33be6","0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195",{"title":55},[],[144],{"id":145,"parent_id":7,"path":146,"slug":146,"sort_order":147,"is_enabled":8,"is_priority":148,"last_modify":11,"created_at":149,"updated_at":149,"locale_code":14,"name":150,"title":151,"subtitle":152,"intro":7,"meta_title":153,"meta_description":154,"case_count":117},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[156,168],{"id":21,"slug":157,"icon":158,"hero_image":159,"is_enabled":8,"sort_order":93,"last_modify":160,"created_at":161,"updated_at":162,"locale_code":14,"name":163,"title":164,"subtitle":165,"meta_title":166,"meta_description":167},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":172,"last_modify":160,"created_at":173,"updated_at":162,"locale_code":14,"name":174,"title":175,"subtitle":176,"meta_title":177,"meta_description":178},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[180,196,211,221],{"id":137,"slug":181,"cover_image":182,"brand_name":7,"is_anonymized":8,"period_months":183,"is_enabled":8,"sort_order":184,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":185,"headline_metric":186,"summary":187,"meta_title":188,"meta_description":189,"service_ids":190,"published_at":11,"category_id":192,"category_slug":193,"category_path":194,"category_name":195,"category_is_enabled":8},"unlocked-phone-seller-consideration-window","case-studies\u002Funlocked-phone-seller-consideration-window-1790060651183.webp",13,1308,"Measuring a 19-day decision with a 7-day report","Account return on spend 2.1x → 4.8x","Nobody buys a $460 phone in one session. The brand was judging campaigns on a report window shorter than its own customers' decision, and switching off everything that builds demand.","Long Consideration Attribution Case","How switching from seven-day attributed ROAS to total-account economics took an unlocked phone seller from 2.1x to 4.8x return on spend.",[22,191],"c89127c7-631c-451f-bf13-3681edd0f3c4","776173da-7dd0-40f8-a41f-526a0f976473","unlocked-cell-phones","cell-phones-and-accessories\u002Funlocked-cell-phones","Unlocked Cell Phones",{"id":138,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":172,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"smartwatch-band-category-noun-coverage","case-studies\u002Fsmartwatch-band-category-noun-coverage-1790060651183.webp",1309,"The same product has four names, and the listing knew one of them","Indexed search volume +3.4x","Band, strap, bracelet, loop — shoppers call the same object different things depending on where they learned the word. The catalog was indexed for one of the four.","Category Synonym Coverage Case","How covering all four names shoppers use for the same smartwatch accessory tripled addressable search volume and grew revenue 92% in five months.",[206,191],"b2229fd7-1f99-4a26-ad08-d1113955c798","bd183ede-f55e-4b5f-a0db-13717ee012d7","smartwatch-accessories","cell-phones-and-accessories\u002Fsmartwatch-accessories","Smartwatch Accessories",{"id":139,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":214,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":215,"headline_metric":216,"summary":217,"meta_title":218,"meta_description":219,"service_ids":220,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",1300,"Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[206,22],{"id":140,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":134,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"phone-accessory-brand-sku-retirement-ladder","case-studies\u002Fphone-accessory-brand-sku-retirement-ladder-1790060651183.webp",1301,"Retiring SKUs on a schedule instead of discovering dead stock","Write-offs $340k → $61k a year","Phone accessories die when the device they serve does, and this brand kept finding out afterwards. A retirement ladder tied spend, price and inventory to the age of each device generation.","SKU Retirement Planning Case Study","How an age-based retirement ladder cut a phone accessory brand's annual dead-stock write-offs from $340k to $61k and freed cash for new launches.",[22,191],1790082620236]