[{"data":1,"prerenderedAt":192},["ShallowReactive",2],{"case-study-garden-brand-oversize-fulfillment-split-en":3,"case-study-blocks-fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea-en":25,"reviews-all-fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea-any-en":126,"case-study-category-ancestors-patio-lawn-and-garden-en":127,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593-en":128,"case-studies-by-ids-0e73ac28-004a-4e13-a038-54a8f0c58019,f25f8cc6-8689-4c18-aef0-9eda1aec377c,3c407fab-9a6d-4488-8cc0-6c53388812ec,8c9ce2d7-de32-42c8-8f4e-02b48d672fc3-en":142},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea","garden-brand-oversize-fulfillment-split","case-studies\u002Fgarden-brand-oversize-fulfillment-split-1790060651183.webp",null,true,9,801,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","When the freight costs more than the planter: rebuilding oversize fulfillment","Contribution margin 6% → 22%","A garden products brand shipped raised beds and large planters through standard FBA and lost most of its margin to oversize fees. Splitting fulfillment by cubic dimension recovered it without giving up the Prime badge.","Oversize FBA vs FBM Margin Case","How splitting a garden brand's catalog between FBA and seller-fulfilled freight recovered sixteen points of contribution margin on oversize items.",[21],"a507b11d-88fb-4b74-98a2-0661de716593","9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden","Patio, Lawn & Garden",[26,51,78,85,92,98,109,115],{"id":27,"case_study_id":4,"type":28,"position":29,"is_enabled":8,"config":30,"locale_code":14,"data":31},"92f803d3-3aec-421d-a8d4-335f56f2e0c8","snapshot",1,{},{"items":32,"title":50},[33,35,38,41,44,47],{"label":34,"value":24},"Category",{"label":36,"value":37},"Marketplaces","US",{"label":39,"value":40},"Revenue at start","$268k \u002F month",{"label":42,"value":43},"Catalog","31 SKUs, 12 of them oversize or bulky",{"label":45,"value":46},"Engagement","Full account management",{"label":48,"value":49},"Timeframe","9 months","",{"id":52,"case_study_id":4,"type":53,"position":54,"is_enabled":8,"config":55,"locale_code":14,"data":56},"aaf5be32-bcfe-4746-87eb-94c577f6e754","metrics",2,{},{"items":57,"title":50},[58,63,68,73],{"after":59,"delta":60,"label":61,"before":62,"is_highlight":8},"22%","+16 pts","Contribution margin","6%",{"after":64,"delta":65,"label":66,"before":67},"$341k","+27%","Monthly revenue","$268k",{"after":69,"delta":70,"label":71,"before":72},"$22.90","-45%","Fulfillment cost per oversize order","$41.60",{"after":74,"delta":75,"label":76,"before":77},"$0.4k \u002F quarter","-95%","Long-term storage charges","$7.4k \u002F quarter",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"b8ea16ae-a688-437d-b90a-ba366da5beaf","challenge",3,{},{"title":50,"markdown":84},"Twelve of the brand's thirty-one products are large, light and awkward — raised beds, tall planters, trellis systems. Amazon prices fulfillment by dimension as much as by weight, so those twelve were being charged like heavy freight while selling at garden-center prices. After fees, several of the best-selling products were contributing almost nothing, and two were losing money on every unit.\n\nStorage made it worse. Bulky seasonal stock sat in fulfillment centers through the winter accumulating long-term storage charges on cubic feet, so the brand was paying rent on inventory that could not sell until spring. The team knew the oversize items were unprofitable and had no way to separate them from the small ones, because everything went into the same fulfillment pipeline by default.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"8c5fd2c7-e502-4b0f-b285-10ddbd9b6514","approach",4,{},{"title":50,"markdown":91},"We stopped fulfilling two very different products the same way.\n\n- **A catalog split by cubic dimension** — small and mid-size items stayed in FBA, where its economics genuinely win.\n- **Seller-fulfilled freight for the twelve oversize SKUs**, shipped from the brand's own warehouse through a carrier contract negotiated on actual pallet volumes.\n- **Prime retained where it matters** by qualifying the oversize SKUs for seller-fulfilled Prime on a regional footprint, so the badge survived the move.\n- **Winter stock pulled out of Amazon's network** entirely and held at the brand's own warehouse, which charges no cubic-foot rent.",{"id":93,"case_study_id":4,"type":94,"position":9,"is_enabled":8,"config":95,"locale_code":14,"data":96},"e5e9b8d5-9f46-4dbf-9ca4-9cbe356bf7c9","results",{},{"title":50,"markdown":97},"Contribution margin went from 6% to **22%** and the cost of fulfilling an oversize order fell 45%.\n\nThe move also freed the brand to grow: with the big items no longer capped by fee economics, advertising could be pointed at them profitably, and revenue rose 27% without a corresponding rise in spend. Pulling seasonal stock out of Amazon's network before winter removed almost all of the long-term storage charges — $7.4k a quarter down to $0.4k — which on this catalog is roughly a month's contribution from the whole oversize line.",{"id":99,"case_study_id":4,"type":100,"position":101,"is_enabled":8,"config":102,"locale_code":14,"data":103},"dad0b50d-5c20-4e4e-b7b0-8bcd54dd28e4","quote",10,{},{"items":104,"title":50},[105],{"role":106,"text":107,"author":108},"Garden products brand","We assumed FBA was a decision you make once for the whole catalog. It is a decision you make per pallet.","Operations Director",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"91fdfc33-8449-4b83-a4c4-af27cd9b1658","service_ref",11,{},{"title":50},{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":125},"954df23e-75d2-4a7d-a96e-25c4b03ccec5","case_ref",12,{"ids":120},[121,122,123,124],"0e73ac28-004a-4e13-a038-54a8f0c58019","f25f8cc6-8689-4c18-aef0-9eda1aec377c","3c407fab-9a6d-4488-8cc0-6c53388812ec","8c9ce2d7-de32-42c8-8f4e-02b48d672fc3",{"title":50},[],[],[129],{"id":21,"slug":130,"icon":131,"hero_image":132,"is_enabled":8,"sort_order":133,"last_modify":134,"created_at":135,"updated_at":136,"locale_code":14,"name":137,"title":138,"subtitle":139,"meta_title":140,"meta_description":141},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[143,155,166,176],{"id":121,"slug":144,"cover_image":145,"brand_name":7,"is_anonymized":8,"period_months":146,"is_enabled":8,"sort_order":147,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":148,"headline_metric":149,"summary":150,"meta_title":151,"meta_description":152,"service_ids":153,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"outdoor-brand-assembly-experience-rebuild","case-studies\u002Foutdoor-brand-assembly-experience-rebuild-1790060651183.webp",7,802,"Half the one-star reviews were about the instructions, not the product","Rating 3.7 → 4.1","A brand selling gazebos and large furniture sets was being punished for a forty-page manual and a bag of unlabeled bolts. Fixing the assembly experience moved the rating faster than any product change could have.","Assembly Experience and Amazon Reviews","How rebuilding hardware labeling, instructions and listing content cut an outdoor furniture brand's returns from 18% to 7% and lifted its rating to 4.1.",[154,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":122,"slug":156,"cover_image":157,"brand_name":7,"is_anonymized":8,"period_months":101,"is_enabled":8,"sort_order":158,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":159,"headline_metric":160,"summary":161,"meta_title":162,"meta_description":163,"service_ids":164,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"outdoor-supply-brand-business-buyer-channel","case-studies\u002Foutdoor-supply-brand-business-buyer-channel-1790060651183.webp",803,"The landscapers were already buying — nobody had priced for them","34% of revenue from business buyers","A grounds-maintenance supply brand sold to homeowners one unit at a time while landscaping crews quietly bought twenty at a time. Building a genuine business offer turned that accident into a channel.","Amazon Business Buyer Channel Case","How quantity pricing, case packs and a business storefront grew a garden supply brand's B2B share from 5% to 34% of revenue in ten months.",[21,165],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":123,"slug":167,"cover_image":168,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":169,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":170,"headline_metric":171,"summary":172,"meta_title":173,"meta_description":174,"service_ids":175,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"outdoor-living-brand-regional-season-launch-calendar","case-studies\u002Foutdoor-living-brand-regional-season-launch-calendar-1790060651183.webp",800,"The season starts in February in Arizona and in May in Minnesota","ACoS 31% → 20% on the same budget","An outdoor living brand ran one national campaign calendar for a category whose season moves north across the map for fourteen weeks. Splitting the budget by region changed the economics without changing its size.","Regional Season Timing on Amazon","How a regional launch calendar matched an outdoor brand's Amazon budget to when each state's season actually starts, cutting ACoS from 31% to 20%.",[21,165],{"id":124,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"lawn-care-brand-grass-type-and-zone-matching","case-studies\u002Flawn-care-brand-grass-type-and-zone-matching-1790060651183.webp",8,804,"Fescue and bermuda are two different products, and two different searches","Sessions 48k → 81k","A lawn care brand sold “lawn fertilizer” into a category where shoppers search by grass type and hardiness zone. Matching each product to the lawns it actually suits fixed both the ranking and the reviews.","Grass Type Keyword Strategy Case","How mapping lawn care products to grass types and hardiness zones grew sessions 69% and lifted a fertilizer brand's rating from 3.9 to 4.2.",[187,154],"b2229fd7-1f99-4a26-ad08-d1113955c798","ebf26d63-3c60-47cb-a58d-6b77c9b4fd26","gardening-and-lawn-care","patio-lawn-and-garden\u002Fgardening-and-lawn-care","Gardening & Lawn Care",1790082631340]