[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-gaming-distributor-supply-allocation-flywheel-en":3,"case-study-blocks-7ca5a236-a702-4932-8ba2-639fd6b325d1-en":26,"reviews-all-7ca5a236-a702-4932-8ba2-639fd6b325d1-any-en":149,"case-study-category-ancestors-video-games-en":150,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-a861602c-378d-42a6-9cfb-b4694b397e8d,6a3d4389-ceb2-448a-8c30-9062225031a5,c86fe6bd-e205-42f1-97fd-df891a9f5c0f,ec11abdc-b286-4db0-bd0e-ba114a4cfb1d-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"7ca5a236-a702-4932-8ba2-639fd6b325d1","gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",null,true,12,2100,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games","Video Games",[27,52,79,86,93,115,122,133,139],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"f62d419a-f092-4b90-a1a7-295b258e05c0","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, UK",{"label":40,"value":41},"Revenue at start","$520k \u002F month",{"label":43,"value":44},"Constraint","Stock allocated quarterly by suppliers, not bought freely",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","12 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"f2739530-b090-441b-8a18-44171c06b362","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"index 146","+46%","Quarterly stock allocation","index 100",{"after":65,"delta":66,"label":67,"before":68},"$1.19m","+129%","Monthly revenue","$520k",{"after":70,"delta":71,"label":72,"before":73},"91%","+33 pts","Weekly sell-through rate","58%",{"after":75,"delta":76,"label":77,"before":78},"0","eliminated","Weeks out of stock per quarter","5",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"11ea8b6d-7472-4138-995e-e2f8d4f0c2d3","challenge",3,{},{"title":51,"markdown":85},"This business does not buy as much stock as it wants. Each quarter its suppliers decide how many units it receives, and that decision is made on one number: how fast the previous allocation sold. Sell through quickly and the next allocation grows; leave units sitting and it shrinks, permanently, because the volume goes to a competitor who moved faster.\n\nThe account was being run as though none of that were true. Campaigns were managed to a target ACoS, which meant bids were pulled back on exactly the lines that needed to clear fastest, and slow SKUs were quietly de-prioritized rather than pushed. The result was a pattern the team had misread for years: hot lines sold out in week five and sat dead for the rest of the quarter, while slow lines dragged the average velocity down and cost the business its next allocation. Advertising efficiency was excellent and the business was shrinking its own ceiling every ninety days.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"04a498e8-b6ce-4038-a03e-be5a80efd6a0","approach",4,{},{"title":51,"markdown":92},"We changed what the advertising was being optimized for.\n\n- **Sell-through velocity as the primary objective** — each SKU given a weekly units target derived from its allocation and the days left in the quarter, with ACoS as a constraint rather than a goal.\n- **Spend directed at the laggards**, inverting the usual instinct: the units that threaten next quarter's allocation are the ones that need the budget, not the ones already selling.\n- **A pacing review every week**, because a quarterly metric can only be corrected while the quarter is still running.\n- **Allocation requests backed by evidence** — velocity and rank data presented to suppliers, which turned the quarterly conversation from a negotiation into a demonstration.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"a76cea57-bc59-44ee-b0d4-f63358be6d34","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"The supplier agreements were re-read properly: three of the four graded allocation on sell-through inside the quarter, which nobody in the account had been tracking.","Reading the allocation rules",{"text":104,"title":105},"Every line given a weekly units number, so a SKU falling behind is visible in week two rather than at the quarterly review.","Per-SKU velocity targets",{"text":107,"title":108},"Budget moved toward the lines behind their pace; the fast movers were left largely to organic demand they were already winning.","Inverting the budget logic",{"text":110,"title":111},"Fast lines rationed across the quarter with bid ceilings, so an allocation is not exhausted before the period it is judged on ends.","Preventing the week-five sellout",{"text":113,"title":114},"Two suppliers raised the allocation mid-year after being shown the velocity record rather than a forecast.","Renegotiating on data",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":120},"3f707381-b456-4a3d-a2b4-e3b58f542a65","results",9,{},{"title":51,"markdown":121},"Quarterly allocation rose by **46%**, and with sell-through up by half again revenue followed it from $520k to $1.19m a month — this business grows exactly as fast as its suppliers let it.\n\nWeekly sell-through went from 58% to 91%, and the account no longer spends the back half of each quarter out of stock on its best lines and buried under its worst. Blended ACoS rose about two points in the process, and it was the right trade: an efficiency number measured against a supply ceiling is measuring the wrong thing.",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"d3d75ede-ab62-4c6a-a8a8-00e7169fa2b9","quote",10,{},{"items":128,"title":51},[129],{"role":130,"text":131,"author":132},"Gaming distributor","We were the most efficient advertiser in our supplier's portfolio and getting the smallest allocation. Those two facts turned out to be the same fact.","Managing Director",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"c2f04a55-31ba-4410-816d-7050c5268cee","service_ref",11,{},{"title":51},{"id":140,"case_study_id":4,"type":141,"position":9,"is_enabled":8,"config":142,"locale_code":14,"data":148},"37dd7ac5-c2b3-4928-99d7-cefa0470dca2","case_ref",{"ids":143},[144,145,146,147],"a861602c-378d-42a6-9cfb-b4694b397e8d","6a3d4389-ceb2-448a-8c30-9062225031a5","c86fe6bd-e205-42f1-97fd-df891a9f5c0f","ec11abdc-b286-4db0-bd0e-ba114a4cfb1d",{"title":51},[],[],[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":96,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":30,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,189,204,219],{"id":144,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"gaming-accessory-price-anchoring-against-hardware","case-studies\u002Fgaming-accessory-price-anchoring-against-hardware-1790060651183.webp",6,2101,"Selling a $79 accessory to someone who just spent $499","Conversion 4.4% → 7.9%","A premium accessory brand kept losing to products a third of its price. The barrier was not the money — it was that the listing asked to be judged against other accessories instead of against the setup it improves.","Accessory Price Anchoring Case Study","How reframing a premium gaming accessory against the cost of the setup it upgrades lifted conversion from 4.4% to 7.9% in six months.",[187,188],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":145,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"console-retailer-software-intent-search-capture","case-studies\u002Fconsole-retailer-software-intent-search-capture-1790060651183.webp",2102,"The hardware people search for by naming the software","Sessions 88k → 134k","An authorised console reseller ranked well for hardware terms and was invisible for the way most buyers actually search: by naming the thing they want to play on it.","Console Listing SEO Case Study","How rebuilding console listings around what buyers want to play, not hardware specs, grew sessions 52% for a reseller in nine months.",[199,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","89187d37-bc71-4d21-955e-1a838dfba539","consoles","video-games\u002Fconsoles","Consoles",{"id":146,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":207,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"controller-brand-platform-generation-handoff","case-studies\u002Fcontroller-brand-platform-generation-handoff-1790060651183.webp",14,2103,"Handing a catalog over to the next platform generation without a gap","No revenue dip through the transition","A controller brand's products live exactly one platform cycle, and its previous generation change cost it eleven months of declining revenue. We planned the second one as a handoff instead of a cliff.","Platform Generation Handoff Case","How a planned catalog handoff carried a controller brand across a console generation change with no revenue dip and 64% growth in 14 months.",[199,21],"b38d2192-7787-4ac1-a95a-a3a10f54e12f","controllers-and-accessories","video-games\u002Fcontrollers-and-accessories","Controllers & Accessories",{"id":147,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":222,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"game-publisher-unadvertisable-title-growth","case-studies\u002Fgame-publisher-unadvertisable-title-growth-1790060651183.webp",7,2104,"Growing the titles we were not allowed to advertise","+143% revenue with zero ad spend on the hero titles","A games publisher's best-selling titles were ineligible for most Amazon ad placements because of their content rating. Every growth plan assumed advertising, so nothing had been tried for three years.","Growing Restricted Game Listings","How organic ranking and content work grew a games publisher's unadvertised mature titles 143% in seven months without a dollar of ad spend.",[199,188],"c886dc7f-89a4-4dfa-bff1-0b9993b95bff","games","video-games\u002Fgames","Games",1790082636912]