[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"case-study-gaming-accessory-price-anchoring-against-hardware-en":3,"case-study-blocks-a861602c-378d-42a6-9cfb-b4694b397e8d-en":26,"reviews-all-a861602c-378d-42a6-9cfb-b4694b397e8d-any-en":138,"case-study-category-ancestors-video-games-en":139,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":140,"case-studies-by-ids-7ca5a236-a702-4932-8ba2-639fd6b325d1,6a3d4389-ceb2-448a-8c30-9062225031a5,c86fe6bd-e205-42f1-97fd-df891a9f5c0f,ec11abdc-b286-4db0-bd0e-ba114a4cfb1d-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"a861602c-378d-42a6-9cfb-b4694b397e8d","gaming-accessory-price-anchoring-against-hardware","case-studies\u002Fgaming-accessory-price-anchoring-against-hardware-1790060651183.webp",null,true,6,2101,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling a $79 accessory to someone who just spent $499","Conversion 4.4% → 7.9%","A premium accessory brand kept losing to products a third of its price. The barrier was not the money — it was that the listing asked to be judged against other accessories instead of against the setup it improves.","Accessory Price Anchoring Case Study","How reframing a premium gaming accessory against the cost of the setup it upgrades lifted conversion from 4.4% to 7.9% in six months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games","Video Games",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"e3bafaf0-1d74-4171-9026-633d633a39c8","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$147k \u002F month",{"label":43,"value":44},"Position","$79 against $19–$29 alternatives",{"label":46,"value":47},"Engagement","Creative & content + DSP",{"label":49,"value":50},"Timeframe","6 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"77e11a22-1501-41bf-a2ca-fb6d8f9c53d3","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"7.9%","+80%","Conversion rate","4.4%",{"after":65,"delta":66,"label":67,"before":68},"$309k","+110%","Monthly revenue","$147k",{"after":70,"delta":71,"label":72,"before":73},"74%","+23 pts","New-to-brand share of ad-attributed orders","51%",{"after":75,"delta":76,"label":77,"before":78},"6%","-7 pts","Return rate","13%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"7e865986-c402-4d8f-b5e1-e5708d693a77","challenge",3,{},{"title":51,"markdown":85},"On a search results page the brand's accessory sits beside four cheaper ones, and the shopper's brain does the only comparison the page invites: $79 against $24. In that frame the product is three times too expensive and the decision takes two seconds.\n\nThe frame is wrong, though, and the brand knew it. This shopper owns a console and a display that together cost close to a thousand dollars, and the accessory is the part that determines whether all of that equipment performs. But nothing on the listing connected the product to the setup. It described its own features in isolation, which left the price to be judged in isolation too — and produced a second problem: a meaningful share of the people who did buy returned it, because they had bought on price curiosity rather than on understanding what it was for.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"051e4cac-f490-44c4-9b14-1075ad4ed69c","approach",4,{},{"title":51,"markdown":92},"We moved the comparison off the shelf and onto the shopper's own desk.\n\n- **The setup as the reference point** — imagery showing the accessory in place within a full rig, with the cost stated as a share of equipment the shopper already owns.\n- **The bottleneck argument** — content explaining what the cheap alternative limits, in the terms this audience already uses to evaluate hardware.\n- **Qualification before the click** — creative that states plainly who the product is for, which is what stopped the curiosity purchases and the returns that followed.\n- **DSP audiences built from recent hardware buyers**, reached in the weeks after a console or display purchase, when a setup upgrade is an obvious next thought rather than an interruption.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"4bcdfbbf-ca20-407c-ab7e-ccf4d146673a","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fgaming-accessory-price-anchoring-against-hardware.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $66k to $121k a month while ACoS falls from 36% to 22% across the 6-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"24b7649f-78ee-4bb8-961a-17d45fff099b","results",9,{},{"title":51,"markdown":109},"Conversion nearly doubled — 4.4% to **7.9%** — with the price untouched at $79, and revenue rose 110% — conversion doing most of it and the new display audiences adding the rest.\n\nThe return rate more than halved at the same time, which is the same mechanism read from the other side: a listing that says clearly who the product is for sells to fewer of the wrong people. Three quarters of orders are now new-to-brand, because the DSP audiences reach shoppers at the one moment when an accessory upgrade is already on their mind.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"4d8920c2-0480-4d9a-a7b0-67ca89b38a56","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Gaming accessories brand","Nobody blinks at the console price. We were the only ones asking to be compared with the twenty-dollar shelf.","Brand Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"6b89496e-f861-4a0e-a32e-dcb889a34142","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"80532b57-69d6-4124-8bc8-1b196279e38a","case_ref",12,{"ids":132},[133,134,135,136],"7ca5a236-a702-4932-8ba2-639fd6b325d1","6a3d4389-ceb2-448a-8c30-9062225031a5","c86fe6bd-e205-42f1-97fd-df891a9f5c0f","ec11abdc-b286-4db0-bd0e-ba114a4cfb1d",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":55,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":157,"updated_at":147,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[164,176,191,206],{"id":133,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":167,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",2100,"Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[174,175],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"console-retailer-software-intent-search-capture","case-studies\u002Fconsole-retailer-software-intent-search-capture-1790060651183.webp",2102,"The hardware people search for by naming the software","Sessions 88k → 134k","An authorised console reseller ranked well for hardware terms and was invisible for the way most buyers actually search: by naming the thing they want to play on it.","Console Listing SEO Case Study","How rebuilding console listings around what buyers want to play, not hardware specs, grew sessions 52% for a reseller in nine months.",[186,175],"b2229fd7-1f99-4a26-ad08-d1113955c798","89187d37-bc71-4d21-955e-1a838dfba539","consoles","video-games\u002Fconsoles","Consoles",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"controller-brand-platform-generation-handoff","case-studies\u002Fcontroller-brand-platform-generation-handoff-1790060651183.webp",14,2103,"Handing a catalog over to the next platform generation without a gap","No revenue dip through the transition","A controller brand's products live exactly one platform cycle, and its previous generation change cost it eleven months of declining revenue. We planned the second one as a handoff instead of a cliff.","Platform Generation Handoff Case","How a planned catalog handoff carried a controller brand across a console generation change with no revenue dip and 64% growth in 14 months.",[186,174],"b38d2192-7787-4ac1-a95a-a3a10f54e12f","controllers-and-accessories","video-games\u002Fcontrollers-and-accessories","Controllers & Accessories",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"game-publisher-unadvertisable-title-growth","case-studies\u002Fgame-publisher-unadvertisable-title-growth-1790060651183.webp",7,2104,"Growing the titles we were not allowed to advertise","+143% revenue with zero ad spend on the hero titles","A games publisher's best-selling titles were ineligible for most Amazon ad placements because of their content rating. Every growth plan assumed advertising, so nothing had been tried for three years.","Growing Restricted Game Listings","How organic ranking and content work grew a games publisher's unadvertised mature titles 143% in seven months without a dollar of ad spend.",[186,22],"c886dc7f-89a4-4dfa-bff1-0b9993b95bff","games","video-games\u002Fgames","Games",1790082636895]