[{"data":1,"prerenderedAt":217},["ShallowReactive",2],{"case-study-game-publisher-unadvertisable-title-growth-en":3,"case-study-blocks-ec11abdc-b286-4db0-bd0e-ba114a4cfb1d-en":27,"reviews-all-ec11abdc-b286-4db0-bd0e-ba114a4cfb1d-any-en":128,"case-study-category-ancestors-video-games\u002Fgames-en":129,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":140,"case-studies-by-ids-b02b7ab8-2b20-4d43-bb75-094647beb46d,9805d8a4-00ed-4452-9aba-6be877975d5f,7ca5a236-a702-4932-8ba2-639fd6b325d1,a861602c-378d-42a6-9cfb-b4694b397e8d-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"ec11abdc-b286-4db0-bd0e-ba114a4cfb1d","game-publisher-unadvertisable-title-growth","case-studies\u002Fgame-publisher-unadvertisable-title-growth-1790060651183.webp",null,true,7,2104,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","Growing the titles we were not allowed to advertise","+143% revenue with zero ad spend on the hero titles","A games publisher's best-selling titles were ineligible for most Amazon ad placements because of their content rating. Every growth plan assumed advertising, so nothing had been tried for three years.","Growing Restricted Game Listings","How organic ranking and content work grew a games publisher's unadvertised mature titles 143% in seven months without a dollar of ad spend.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c886dc7f-89a4-4dfa-bff1-0b9993b95bff","games","video-games\u002Fgames","Games",[28,53,79,86,93,100,111,117],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f51efe26-9439-4af9-be6e-f74e42b662f1","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$183k \u002F month, nearly all of it the restricted titles",{"label":44,"value":45},"Constraint","Publisher policy: no paid placement on mature-rated titles",{"label":47,"value":48},"Engagement","Listing SEO + creative & content",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"71781863-8124-483b-ace1-c3a3874c6a57","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$445k","+143%","Revenue, restricted titles","$183k",{"after":66,"delta":67,"label":68,"before":69},"#3","+28 positions","Organic rank, hero franchise term","#31",{"after":71,"delta":72,"label":73,"before":74},"11.2%","+62%","Conversion rate","6.9%",{"after":76,"delta":77,"label":78,"before":76},"$0","unchanged","Ad spend on restricted titles",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"0fbc85fe-6c84-4ccb-ba75-7d783860e490","challenge",3,{},{"title":52,"markdown":85},"The publisher's strongest titles carry a mature content rating, and its own brand-safety policy forbids buying broad-reach placements against them — a decision taken in another department and not open for negotiation. That single fact had quietly decided the account's strategy: since the standard playbook is a keyword plan and a campaign structure, and neither was available, the listings had been created at launch and essentially left alone ever since.\n\nThree years of neglect showed. Listing titles were the packaging strings — edition, platform and SKU noise — rather than the way players name the game, bullets were distributor copy, images were flat package shots, and the backend fields were empty. The titles sold anyway — the franchises have their own demand — but they sold at whatever rank an unoptimized listing happens to hold, which was page three for the terms their own audience was typing.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"c8cf997a-401c-4e65-9ce4-b45e53f4dcf2","approach",4,{},{"title":52,"markdown":92},"With paid placement unavailable, every remaining lever had to be pulled properly for the first time.\n\n- **Full keyword rebuild** across titles, bullets and backend, based on how players search for a franchise, a genre and a platform rather than how a catalog lists them.\n- **Content that answers the pre-purchase questions** — platform, edition differences, what is included, what the rating means — since there is no ad copy to carry any of it.\n- **Image stacks rebuilt around gameplay context** instead of package photography, which is what lifts conversion when traffic cannot be bought.\n- **The unrestricted back catalog kept advertising normally**, which is the only paid support the policy allows and which also holds the store's overall visibility up.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"7f997a86-e882-4152-9544-90ed2ce5f5a7","results",9,{},{"title":52,"markdown":99},"Revenue on the restricted titles grew 143% to **$445k a month with no advertising spend on them at all**.\n\nThe hero franchise term went from #31 to #3, which in a category with this much intrinsic search demand is the whole business: these shoppers were always going to buy the title, and rank decided whether they bought this edition. Conversion rose 62% on the content work alone. The constraint turned out to have been protective in one respect — with no ad budget to hide behind, the listing had to be genuinely good.",{"id":101,"case_study_id":4,"type":102,"position":103,"is_enabled":8,"config":104,"locale_code":14,"data":105},"84c2e8b9-f4a2-4a27-b63f-5db9c36dc79c","quote",10,{},{"items":106,"title":52},[107],{"role":108,"text":109,"author":110},"Games publisher","We'd written off our biggest titles as unadvertisable and stopped there. Nobody had asked what we could still do with the page itself.","Head of Digital",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"f66e95bd-15c8-4238-88f2-08d56b5166c0","service_ref",11,{},{"title":52},{"id":118,"case_study_id":4,"type":119,"position":120,"is_enabled":8,"config":121,"locale_code":14,"data":127},"f8c997ea-d66a-4324-97ee-bb202d7be430","case_ref",12,{"ids":122},[123,124,125,126],"b02b7ab8-2b20-4d43-bb75-094647beb46d","9805d8a4-00ed-4452-9aba-6be877975d5f","7ca5a236-a702-4932-8ba2-639fd6b325d1","a861602c-378d-42a6-9cfb-b4694b397e8d",{"title":52},[],[130],{"id":131,"parent_id":7,"path":132,"slug":132,"sort_order":133,"is_enabled":8,"is_priority":134,"last_modify":11,"created_at":135,"updated_at":135,"locale_code":14,"name":136,"title":137,"subtitle":138,"intro":7,"meta_title":137,"meta_description":139,"case_count":9},"3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games",111,false,"2026-09-22T11:13:31.187156+00:00","Video Games","Amazon Video Games Case Studies","Real campaigns we ran for video games brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Video Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":82,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":157,"updated_at":147,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[164,179,195,206],{"id":123,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":167,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":11,"category_id":175,"category_slug":176,"category_path":177,"category_name":178,"category_is_enabled":8},"retro-handheld-nostalgia-audience-reframe","case-studies\u002Fretro-handheld-nostalgia-audience-reframe-1790060651183.webp",2105,"The buyer was not a child — and had not been for thirty years","Average order value $34 → $58","A retro handheld brand marketed to parents buying gifts for kids. Its actual buyers were adults in their late thirties buying for themselves, and every piece of content was aimed at the wrong person.","Retro Gaming Audience Reframe Case","How identifying the real adult nostalgia buyer behind a retro handheld brand doubled average order value and grew revenue 118% in ten months.",[174,22],"119e81ea-2a44-44f5-bd31-a47741039864","e3dbf03a-d1b1-4a72-a4c9-fb43a665f8df","retro-and-handheld-gaming","video-games\u002Fretro-and-handheld-gaming","Retro & Handheld Gaming",{"id":124,"slug":180,"cover_image":181,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":182,"last_modify":11,"created_at":183,"updated_at":13,"locale_code":14,"title":184,"headline_metric":185,"summary":186,"meta_title":187,"meta_description":188,"service_ids":189,"published_at":11,"category_id":191,"category_slug":192,"category_path":193,"category_name":194,"category_is_enabled":8},"pc-gaming-gear-purchase-sequence-targeting","case-studies\u002Fpc-gaming-gear-purchase-sequence-targeting-1790060651183.webp",2300,"2026-09-22T11:13:31.273442+00:00","Selling the mouse to the person who bought the keyboard nineteen days ago","Second purchase rate 9% → 31%","A PC peripherals brand sold one item per customer in a category where people build a setup piece by piece over months. The order of those purchases turned out to be predictable.","Purchase Sequence Targeting Case","How mapping the order in which gamers build a setup turned a PC peripherals brand's one-item customers into a 31% second-purchase rate in seven months.",[174,190],"a507b11d-88fb-4b74-98a2-0661de716593","8708ac87-7768-4f71-87af-90633e7579f4","pc-gaming-gear","video-games\u002Fpc-gaming-gear","PC Gaming Gear",{"id":125,"slug":196,"cover_image":197,"brand_name":7,"is_anonymized":8,"period_months":120,"is_enabled":8,"sort_order":198,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":199,"headline_metric":200,"summary":201,"meta_title":202,"meta_description":203,"service_ids":204,"published_at":11,"category_id":131,"category_slug":132,"category_path":132,"category_name":136,"category_is_enabled":8},"gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",2100,"Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[190,205],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":126,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":131,"category_slug":132,"category_path":132,"category_name":136,"category_is_enabled":8},"gaming-accessory-price-anchoring-against-hardware","case-studies\u002Fgaming-accessory-price-anchoring-against-hardware-1790060651183.webp",6,2101,"Selling a $79 accessory to someone who just spent $499","Conversion 4.4% → 7.9%","A premium accessory brand kept losing to products a third of its price. The barrier was not the money — it was that the listing asked to be judged against other accessories instead of against the setup it improves.","Accessory Price Anchoring Case Study","How reframing a premium gaming accessory against the cost of the setup it upgrades lifted conversion from 4.4% to 7.9% in six months.",[174,22],1790082637980]