[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"case-study-furniture-brand-oversize-fee-profitability-en":3,"case-study-blocks-7bf361a4-6f85-483a-be16-1308aa3ab826-en":26,"reviews-all-7bf361a4-6f85-483a-be16-1308aa3ab826-any-en":127,"case-study-category-ancestors-home-and-kitchen\u002Ffurniture-en":128,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-fad68989-f2aa-4927-b802-978192508ade,00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f,fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed,44d0e33b-de52-4b70-b008-e00c6f366e06-en":154},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":24,"category_name":25,"category_is_enabled":8},"7bf361a4-6f85-483a-be16-1308aa3ab826","furniture-brand-oversize-fee-profitability","case-studies\u002Ffurniture-brand-oversize-fee-profitability-1790060651183.webp",null,true,9,207,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Redesigning the box: turning an unprofitable furniture catalog around","Contribution margin 4% → 23%","A furniture brand was growing revenue and losing money on half its catalog. The problem was not pricing or advertising — it was the dimensions of the cartons and the fee tiers they landed in.","Furniture FBA Fee Optimization Case","How carton redesign and tier-aware pricing moved a furniture brand from 4% to 23% contribution margin on Amazon without raising prices across the catalog.",[21],"a507b11d-88fb-4b74-98a2-0661de716593","712bce48-f59f-4411-baeb-cb80cc1502c6","furniture","home-and-kitchen\u002Ffurniture","Furniture",[27,52,79,86,93,99,110,116],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"27a7e404-3367-4223-91e6-1b95c665f2f8","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$340k \u002F month",{"label":43,"value":44},"Problem","Nine of 22 ASINs sold below true cost",{"label":46,"value":47},"Engagement","Full account management",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"850f4744-4ee4-4b9e-80f6-18127bb95cee","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"23%","+19 pts","Contribution margin","4%",{"after":65,"delta":66,"label":67,"before":68},"$372k","+9%","Monthly revenue","$340k",{"after":70,"delta":71,"label":72,"before":73},"0 of 18","eliminated","ASINs sold below cost","9 of 22",{"after":75,"delta":76,"label":77,"before":78},"$26.10","-23%","Fulfillment cost per unit","$34.10",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"439fd38b-d402-458c-b39d-e331066ae08a","challenge",3,{},{"title":51,"markdown":85},"Furniture lives and dies on fee tiers. An extra inch on the longest side, or a pound over a threshold, moves a carton into a higher oversize band and can add eight dollars to every unit shipped — permanently, invisibly, on every order.\n\nThe brand had never modeled this. Cartons had been designed by the factory for pallet efficiency, prices had been set from a target markup on landed cost, and advertising was optimized against revenue. Nine ASINs were losing money on every sale and their sales were growing, which is the worst possible combination.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"45700ccb-9896-4727-a790-442114d3e992","approach",4,{},{"title":51,"markdown":92},"We rebuilt the economics before touching demand.\n\n- **Unit economics per ASIN** — landed cost, fee tier, storage, returns and ad cost in one model, so the loss-makers stopped hiding behind the catalog average.\n- **Carton redesign where a tier was within reach** — five products re-boxed to drop a band, which is cheaper than any marketing intervention.\n- **Prices set from the tier, not from a markup** — where a re-box wasn't possible, price was raised to clear the real cost.\n- **Four products retired** — those that couldn't work at any defensible price were discontinued rather than subsidized.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":97},"caeaadf0-7688-4597-9c60-01cb0e363f88","results",{},{"title":51,"markdown":98},"Contribution margin went from 4% to **23%** on a slightly larger revenue base, and no ASIN in the catalog now sells below its true cost.\n\nThe carton work did most of it: fulfillment cost per unit fell 23%, mostly from five products that dropped an oversize band by losing an inch of packaging. Revenue grew a modest 9% — this project was never about growth, and the brand is now earning roughly six times more per dollar of it.",{"id":100,"case_study_id":4,"type":101,"position":102,"is_enabled":8,"config":103,"locale_code":14,"data":104},"41556c5a-34b2-4daf-a9e3-29e05e847fab","quote",10,{},{"items":105,"title":51},[106],{"role":107,"text":108,"author":109},"Furniture brand","Our best-selling product was our biggest loss. Nobody had ever put the fee tier next to the price.","Finance Director",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"8b2f0dbb-20b0-4b66-aa66-9fe99dfcd04f","service_ref",11,{},{"title":51},{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":126},"73ce7aac-0c6d-4c00-84f9-b36a159145ea","case_ref",12,{"ids":121},[122,123,124,125],"fad68989-f2aa-4927-b802-978192508ade","00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f","fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed","44d0e33b-de52-4b70-b008-e00c6f366e06",{"title":51},[],[129],{"id":130,"parent_id":7,"path":131,"slug":131,"sort_order":132,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":133,"updated_at":133,"locale_code":14,"name":134,"title":135,"subtitle":136,"intro":7,"meta_title":137,"meta_description":138,"case_count":139},"67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen",0,"2026-09-22T11:13:31.177478+00:00","Home & Kitchen","Amazon Home & Kitchen Case Studies","Real campaigns we ran for home & kitchen brands on Amazon — what was broken, what we changed and what it moved.","Home & Kitchen Case Studies","See how our Amazon agency grows Home & Kitchen brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",16,[141],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":145,"last_modify":146,"created_at":147,"updated_at":148,"locale_code":14,"name":149,"title":150,"subtitle":151,"meta_title":152,"meta_description":153},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[155,170,186,200],{"id":122,"slug":156,"cover_image":157,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":158,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":159,"headline_metric":160,"summary":161,"meta_title":162,"meta_description":163,"service_ids":164,"published_at":11,"category_id":166,"category_slug":167,"category_path":168,"category_name":169,"category_is_enabled":8},"home-decor-seasonal-evergreen-split","case-studies\u002Fhome-decor-seasonal-evergreen-split-1790060651183.webp",208,"Separating seasonal from evergreen: an end to the January cliff","Off-season revenue +130%","A décor brand made 62% of its year in ten weeks and spent the rest of it shrinking. Splitting the catalog into two businesses with two ad strategies removed the cliff.","Seasonal Décor Catalog Strategy","How splitting a home décor catalog into seasonal and evergreen lines lifted off-season revenue 130% and made the whole year plannable.",[21,165],"c89127c7-631c-451f-bf13-3681edd0f3c4","a5b22a9a-8ed2-429c-a538-c52005a4769e","home-decor","home-and-kitchen\u002Fhome-decor","Home Décor",{"id":123,"slug":171,"cover_image":172,"brand_name":7,"is_anonymized":8,"period_months":173,"is_enabled":8,"sort_order":174,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":175,"headline_metric":176,"summary":177,"meta_title":178,"meta_description":179,"service_ids":180,"published_at":11,"category_id":182,"category_slug":183,"category_path":184,"category_name":185,"category_is_enabled":8},"storage-organization-use-case-keywords","case-studies\u002Fstorage-organization-use-case-keywords-1790060651183.webp",7,209,"Capturing the long tail: 640 new ranking terms for one product line","+640 ranking keywords","Storage products are bought for a specific place — under the sink, in a camper, above the washer. The brand's listings described bins; shoppers were searching for solutions to rooms.","Storage Brand Long-Tail SEO Case","How use-case keyword research added 640 ranking terms for a storage brand and grew organic revenue 87% in seven months with no new products.",[181,165],"b2229fd7-1f99-4a26-ad08-d1113955c798","4fd7bce3-50ac-449e-9804-0dfd14bda600","storage-and-organization","home-and-kitchen\u002Fstorage-and-organization","Storage & Organization",{"id":124,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":196,"category_slug":197,"category_path":198,"category_name":199,"category_is_enabled":8},"air-purifier-filter-attach-rate","case-studies\u002Fair-purifier-filter-attach-rate-1790060651183.webp",210,"Making the filters sell: attach rate from 18% to 54%","Filter attach rate 18% → 54%","An air purifier brand sold hardware profitably and consumables barely at all — while third-party sellers made money on replacement filters for its own machines.","Filter Attach Rate Growth Case","How listing, bundling and targeting changes took an air purifier brand's replacement filter attach rate from 18% to 54% and added recurring revenue.",[21,165],"022a55b6-f8d8-44f1-991c-6836712720a2","heating-cooling-and-air-quality","home-and-kitchen\u002Fheating-cooling-and-air-quality","Heating, Cooling & Air Quality",{"id":125,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":203,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":212,"category_slug":213,"category_path":214,"category_name":215,"category_is_enabled":8},"vacuum-brand-video-consideration","case-studies\u002Fvacuum-brand-video-consideration-1790060651183.webp",6,211,"Video-led advertising for a $340 vacuum: conversion up 45%","+45% conversion on paid traffic","At three hundred dollars nobody buys from a static image. The brand's ads were a photo and a price, competing with demonstrations from every major manufacturer.","Vacuum Brand Video Advertising Case","How Sponsored Brands Video and a demonstration-led image stack lifted a premium vacuum brand's paid conversion rate 45% in six months.",[211,165],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7d653280-da3c-4032-ae6f-a7883d9db26c","vacuums-and-floor-care","home-and-kitchen\u002Fvacuums-and-floor-care","Vacuums & Floor Care",1790082627068]